How To Write A Killer Real Estate Bio? (Question)

Real Estate Bio Ground Rules

  1. Rule #1: Focus on Your Unique Audience.
  2. Rule #2: Every Sentence Must Be Relevant.
  3. Rule #3: Stay Local.
  4. Rule #4: Be Authentic.
  5. Rule #5: Your Bio’s Not Complete Until Someone Else Proofreads It.
  6. Suggestion #1: Write Your Bio in the Third Person.
  7. Suggestion #2: Strategically Work Your Photos.


How do you write a new real estate agent bio?

Realtor Bio Checklist

  1. Don’t bombard the reader with long blocks of text.
  2. Get a professional headshot.
  3. Use visuals like bullets, photos, animations and video.
  4. List your achievements.
  5. Highlight your local knowledge.
  6. Emphasize what makes you different.
  7. Include testimonials, reviews and other social proof.
  8. Write in the 3rd person.

How do you introduce yourself as a real estate agent sample?

My name is {name } with {company}, and I am excited to start this process with you and {Agent Name} to assist in the home closing process. I will reach out again when you start house hunting, but there are a few things you should know up front to make closing an easy and ideal experience.

What is real estate Bio?

Your bio is the place where you are introducing yourself to the lead, not selling your services. To this end, you’ll want to focus on you, your background, experience, what led you to work in real estate, and a few personal details, such as what you like to do outside of real estate.

Should a real estate BIO be in first or third person?

A real estate bio written in third person offers a professional and unbiased impression of who you are. If your bio is currently in first person, it’s easy to switch it over. Additionally, you can sprinkle in some social proof with quoted testimonials about your services.

How do you write a good business bio?

How to Write a Professional Bio

  1. Create an ‘About’ page for your website or profile.
  2. Begin writing your bio with your first and last name.
  3. Mention any associated brand name you might use.
  4. State your current position and what you do.
  5. Include at least one professional accomplishment.

How do you write a brief bio?

What is a short bio?

  1. Your name.
  2. Your current job title.
  3. Your company name or personal brand statement.
  4. Your hometown.
  5. Your alma mater.
  6. Your personal and professional goals.
  7. A relevant achievement or accomplishment.
  8. Your hobbies.

How do I market myself as a real estate agent on Facebook?

Facebook Page Marketing Tips

  1. Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale.
  2. Create Helpful Tabs.
  3. Remember the 80/20 Rule.
  4. Respond to Comments.
  5. Use Photos and Video.
  6. Focus on Local Interests.
  7. Share Interesting and Informative Facts.
  8. Offer Helpful Advice.

How do I introduce my real estate business?

Address of Choice has compiled this list of 7 essential steps that can help you get on to achieving your goals.

  1. Indian real estate industry: An overview.
  2. Step #1: Research and evaluate.
  3. Step #2: Pick and choose a specialty.
  4. Step #3: Obtain the required licenses and registration.
  5. Step #4: Chalk out a business plan.

What do you do as a real estate agent?

What Is a Real Estate Agent? A licensed real estate agent connects buyers and sellers for transactions and represents them in legal negotiations. Generally, agents are compensated through commission, which is a percentage of the sale of the house. The percentage agents receive depends on their state and brokerage.

How do you introduce an email to a real estate agent?

7 Tips for writing introductory emails to real estate agents

  1. Strike the right tone.
  2. Keep it short and sweet.
  3. Personalize the introduction.
  4. Master the unique value proposition.
  5. Include a sample report.
  6. Close with contact info.
  7. Proofread, proofread, proofread!

How to Write a Killer Real Estate Bio

There may be affiliate links in this post, which allow us to make a small income on the products and services that we use and recommend to our readers. Producing a high-quality real estate bio is a challenging task, to say the least. It is a delicate balancing act. You want to be able to communicate personal information without coming out as self-absorbed. You want to demonstrate why you are the best candidate for the position without coming off as a salesperson or an advertising. And, as is always the case, you are attempting to be professional while also allowing your true personality to peek through.

However, I’m here to make things as simple as possible for you.

But first, let’s establish some ground rules.

Rule1: Focus on Your Unique Audience

What information do you want your audience to know about you? Most of the time, they are just searching for confirmation that you are knowledgeable and capable of delivering outcomes. They may also want to know a few personal things about you so that they can develop a sense of personal connection with you. Everything in your bio should be geared at delivering answers to your target audience’s questions. Your bio also provides a chance to qualify potential clients. Make your bio appealing to the individuals you want to collaborate with, and don’t be concerned if other people are discouraged from contacting you as a result.

  1. In the case of assisting empty-nesters downsize, for example, you should tailor your real estate bio to that specific market.
  2. You don’t have to try to appeal to both first-time buyers and millennials at the same time.
  3. That “plan” will not work since there is just too much competition.
  4. Instead, narrow your focus to a certain sub-market and establish yourself as the go-to agent in that area.
  5. However, you will face far less competition.

Rule2: Every Sentence Must Be Relevant

Let’s face it, individuals nowadays have attention spans comparable to that of goldfish. Keep your bio as relevant as possible to your readers in order to maintain their attention.

Consider the following question when you write each sentence of your real estate bio: “Who cares?” If the response isn’t my ideal audience cares!, then that statement should not be included in your profile at all.

Rule3: Stay Local

Real estate is a company that operates on a hyper-local scale. Your reader should be able to tell within seconds which community you are a member of. Additionally, references to the community should be scattered throughout your bio.

Rule4: Be Authentic

You make your own decisions! In addition to your bio, consider include an origin tale that showcases your storytelling abilities. If you’re an analytical thinker, stick to the facts and explain why they are important. Trying to pass for someone else is a recipe for disaster when your clients see you in person and discover that you are not the person they met on the internet.

Rule5: Your Bio’s Not Complete Until Someone Else Proofreads It

There is no way you can read and re-read your bio a dozen times and not notice an error that will be obvious to everyone else. Because you understand what you’re talking about, it’s practically hard to proofread your own writing. As a result, as you’re reading, your brain is filtering the words to determine their meaning. You’ll need a proofreader who isn’t in your thoughts to spot all of the little grammar issues and make sure the bio flows well. They will be able to view the writing without being distracted by your ambitions.

Suggestion1: Write Your Bio in the Third Person

Which of the following sentences is the most logical to read? As a consequence of my discipline, devotion, and hard work, I have generated over $50 million in sales and established myself as one of the most sought-after and well-respected agents in the industry. OR As a consequence of Stephanie’s discipline, devotion, and hard work, she has amassed over $50 million in sales and has established herself as one of the most sought-after and well-respected agents in the industry. The first statement may have come out as conceited or arrogant.

The majority of people do not want you to brag about your accomplishments.

Your successes will come out as less boastful if you write in the third person.

The introduction would be less about your successes and more on how enthusiastic you are about assisting your buyers or sellers in completing their real estate deals as swiftly and efficiently as possible.

Suggestion2: Strategically Work Your Photos

When you work in the real estate industry, you must have a professional headshot. A photograph shot by a buddy is insufficient to convey your company’s image. However, this does not imply that your photograph should be stuffy. You are welcome to do your picture shoot outside of the portrait studio. Outdoor pictures taken in business casual dress convey a sense of modernity, friendliness, and professionalism while being professional. You might also include your local community by having your photographs shot at a local monument or attraction.

If the photograph has been in your possession for more than 5 years, it is time to replace it.

A family photo would be appropriate if you are presenting yourself as a family-friendly establishment. If you’re passionate about giving back to your community, try uploading a photo of yourself participating in volunteer activities on social media.

Suggestion3: Keep Your Paragraphs and Sentences Short

When faced with a wall of text, today’s readers have a panic attack. Furthermore, watching a biography on a phone or tablet makes the wall appear much more intimidating. Maintain a bite-sized approach to your material. Consider using short sentences (with the majority of sentences being under 20 words) and brief paragraphs (5 sentences is pushing it). Your complete bio should be between 250 and 500 words in length. PS: At the end of this essay, I’ll walk you through the process of writing a brief bio.

  1. Start with your differentiator
  2. Demonstrate your local expertise
  3. And close with your differentiator. Incorporate timely stats while also explaining what they mean for your reader. Demonstrate Your Support for the Community
  4. In conclusion, make a call to action.

Each component will be discussed in further detail below.

Part 1: Open with Your Differentiator

To begin with, What makes you different from your competitors? What distinguishes you from the rest? Your differentiator (also known as a unique value proposition or a unique selling concept) expresses succinctly and clearly why you are the most qualified candidate for the position. Consider the following questions: What things can I perform better than my rivals, and which of those things are most beneficial to my clients? Here’s a diagram that illustrates where your differentiator should be placed.

It should be instantly clear who you are and what area of expertise you have.

Part 2: Demonstrate Your Local Expertise

What qualifies you as a local authority? Did you grow up as a member of the community? When you first arrived in your new neighborhood, were you determined to learn everything there was to know about it? This is the section where you may elaborate on your differentiator and really show off your distinctive services. It’s also a good opportunity to start getting a little personal about why you chose to reside in your town in the first place. This part may consist of multiple paragraphs, but that is OK since you want to emphasize the fact that 1) you are knowledgeable about real estate and 2) you are familiar with the location!

Part 3: Provide Relevant Stats AND Explain What They Mean for Your Reader

Why should your clients be concerned about the fact that you closed 50 transactions in the previous year? Or how about the fact that you’ve sold $60 million worth of real estate throughout the course of your career? If you have a high volume of transactions, explain that your systems have become hyper-efficient as a result of your previous experience. In the case of a high-value portfolio, emphasize that you have the specific knowledge and expertise required by the luxury market. Average days on market and sale-to-list ratios are also useful statistics.

You might be interested:  How To Get Real Estate License In Ky? (Solution)

Who is the listing agent who receives the highest commission?

You are not required to provide all of your statistics.

This is also the portion where you may describe your professional certificates and designations if you have any.

For example, do not just state that you are an ABR. Your clients are completely unaware of what an ABR is. Include a statement to the effect that you are an Accredited Buyer’s Representative with extensive experience negotiating on behalf of first-time home purchasers.

Part 4: Show Some Love for the Community

I enjoy tying together personal information, such as interests, with a sense of belonging to a larger group. It ensures that your personal information is up to date. If you’re a runner, tell us about your favorite running routes via certain areas or parks. Alternatively, you may express your enthusiasm by supporting local artists through local institutions and events. This is also an excellent moment to bring up the subject of community volunteerism. Everyone wants a real estate agent that is involved in the neighborhood and is actively striving to make it a better place to live.

This is also a good area to indicate your links with your local community.

Part 5: Close with a Call to Action

End on a high note by urging your readers to get in touch with you. Make a list of who should contact you and why they should do so. Are you considering purchasing or selling a home? Please contact me! This isn’t good enough. Provide them with a compelling cause to contact you. Inform them that they may get in touch with you for a free custom CMA or a free guide for first-time buyers.

Notice What’s Missing from this Template…

It’s important to note that there is no filler in this bio template. Each and every syllable is really vital and pertinent. Additionally, there is no indication of your business objectives. Your clients are unconcerned with your company’s objectives. There is a strong desire for them to be more than simply another transaction on your approach to making a million dollars. Any discussion of real estate objectives should be centered on the objectives of your clients in terms of purchasing or selling a home.

  • Your customers aren’t familiar with the terms ABR, CRS, CDPE, MRP, and MA.
  • However, in your real estate bio, you should only include the credentials that are relevant to your clientele.
  • What if you only need a few of lines for a concise bio?
  • Is it possible that you have submitted an article to an industry journal and that the publisher requires a brief author bio from you?
  • It’s simple to create a short-form bio from your full-length real estate biography.
  • Parts 2-4 should be skipped.
  • If you’d want to see an example of how this all comes together to create a wonderfully polished real estate bio, I’m delighted to provide you with a real-world example.

If you’re still having trouble coming up with the right phrases to create your own real estate bio, it might be time to enlist the help of the pros.

In this section, the writer will ask you a series of questions about yourself and your company (most of which have been covered in this post).

A professionally written bio can usually be had for less than $200 (I am now providing personalized biographies through my Etsy shop), which is a great deal for most people.

The majority of experienced writers will give you the rights to their bio so that you may make changes as needed.

Whether you create your own biography or hire a professional writer, I strongly recommend you to get started right away.

Writing your real estate bio is a chore that is sometimes pushed to the back of the to-do list and forgotten about. Don’t waste another minute of your time with a mediocre (or non-existent!) bio. Remove this item from your to-do list as soon as possible!

Get Your Complete Recession-Proof Guide!

Visit The Recession-Proof Real Estate Agent for more information on how to expand your real estate company amid a weak market. This book provides a comprehensive, step-by-step strategy to preparing your real estate firm for a recession.

5 Real Estate Agent Bio Examples We Love (+Generator)

Creating a real estate agent bio is an important aspect of your marketing strategy and building your professional brand. An excellent real estate bio summarizes who you are and what you bring to the table, informing buyers and sellers of the reasons they should choose to deal with you. A well-written bio may make the difference between losing a lead and gaining a new business customer. A variety of useful resources are provided in this post to assist you in writing a fresh bio, including our unique, mad-lib style bio generator, three free real estate bio templates, five bio examples from top-performing realtors, and a list of industry keywords to help spice up your writing.

The Close Exclusive Real Estate Agent Bio Generator

Fill up the blanks with some critical information. Our Real Estate Agent Bio Generator will take your information and insert it into one of our tried-and-true bio template designs.

Real Estate Bio Templates

Our three free real estate bio templates were created particularly for our readers and are available to download immediately. You have the option to take them and make them your own, as well. We’ve included three different templates, including the following:

  • Bios of new real estate agents, experienced real estate agents, and long-term real estate agents are all available.

Get Your Free Real Estate Agent Bio Templates by clicking on the button below.

5 Real Estate Bio Examples We Love

Before you start writing (or editing) your real estate agent bio, have a look at these five samples of real estate agent biographies from rock star agents and brokers from all around the United States. Look for methods to combine their astute business techniques into your new biography.

1. Connect on a Personal Level

Ellen is originally from New York, but she relocated to Boston to pursue a masters degree in corporate communications at Emerson College, where she currently resides. She has gained essential skills from this information, which she has combined with her undergraduate degree in psychology and education, and she puts them to use on a daily basis in real estate negotiations, educating purchasers and sellers, and efficiently promoting the team’s listings. Ellen has been involved in the Boston real estate market for more than 30 years and is an Accredited Buyer Representative (ABR) as well as a Senior Real Estate Specialist (SRES).

Ellen Lippman presently resides in Jamaica Plain with her wife, Janis Lippman, after spending many years in the South End and Roslindale, respectively.

Eileen is a proud volunteer with Speakout and Keshet, and she also supports a number of wonderful non-profit organizations, including Community Servings, The Home for Little Wanderers, Victory Programs, and PFLAG (Project for Lesbian and Gay Equality).

What We Love About Ellen’s Bio

Ellen does an excellent job of describing her upbringing and how it prepared her for a successful career in the real estate industry. Readers may gain insight into her personal life by reading her real estate agent profile, which includes information about the activities and causes that she supports outside of work. FINAL INSIDER HINT: Buyers and sellers prefer to work with a person rather than a robot.

Make certain that your bio accurately portrays who you are, your hobbies, and something distinctive about you (see example below). A greater number of prospects will become new clients if they are able to draw connections between what is essential to them and what is important to you.

2. Demonstrate Leadership

The trust that my clients have in me is something I realize and cherish as a Colorado native and seasoned real estate agent, and I work hard every day to meet and exceed their expectations. For more than 18 years, I have been a top-producing leader in the industry. Internationally, my sales routinely place me in the top one percent of all Keller Williams teams. Prior to entering the real estate industry, I served my nation in the United States Army Infantry, where I saw action in Iraq and Kuwait on many occasions.

Apart from my work in real estate, I am passionate about giving back to the community.

What We Love About Brendan’s Bio

Most real estate agents write their bios in the third person, but Brendan chooses to write in the first person to convey a more personal message. Brendan’s bio comes out as strong and effective; just by reading it, we can sense Brendan’s ability to lead and motivate others. A FINAL INSIDER HINT: Any real estate professional who wants to succeed must possess strong leadership abilities. Customers look to you for guidance during one of the most critical financial choices of their lives, so make sure your bio represents your ability to serve as a trusted advisor.

3. Share Your Connection to Your Community

Suzi grew up in a family of real estate developers, having descended from three generations of Realtors and real estate developers. The majority of her work is on residential purchasing and selling, with an emphasis on promoting homes and providing investment counseling. She has accomplished many things, like purchasing and selling real estate with her family, remodeling homes with her spouse, and cooperating with developers to build new and distinctive construction projects. Suzi admires the scenery of Los Angeles and the way it interacts with the city’s architecture when it comes to real estate in the city.

Suzi adheres to a mindset of openness and honesty when it comes to dealing with her customers.

While not working, Suzi may be seen soaking in the sun on the beaches of Malibu, California, where she was reared.

What We Love About Suzy’s Bio

Suzy does an excellent job of emphasizing her knowledge of and familiarity with her neighborhood, as well as the reasons she enjoys living there. She pays close attention to the details, which helps local buyers and sellers understand that she is thoroughly rooted in the community that is important to them. FINAL INSIDER HINT:Real estate is a locally owned and operated company.

When creating your bio, keep in mind that your target audience consists of people who live in your local neighborhood. Make certain that you are presenting yourself as both a subject matter expert and an ardent champion for the community in which you live and work.

4. Showcase Your Expertise

The real estate industry has captured Shannon McNulty’s heart and soul since she was a little child growing up in Halifax, Nova Scotia. Shannon knew from a young age that she wanted to pursue a career in which she could assist people. She discovered her true calling in real estate, where she can assist her clients in making one of the most important financial decisions of their life. Shannon has been involved in the sale and marketing of $1 billion worth of real estate in Western Canada over the past decade, and she has received numerous awards, including the President’s Club Award (which recognizes the top one percent of all Vancouver Realtors) and the Medallion Club Award (which recognizes the top one percent of all Vancouver Realtors).

As a real estate investor who is passionate about the industry, Shannon is an active investor in Western Canada’s rising real estate markets.

In her spare time, Shannon, a long-time resident of the North Shore, likes spending time in the forest with her Sheepadoodle, Smudge.

What We Love About Shannon’s Bio

Shannon does an excellent job of keeping her bio focused on the local community while still highlighting her accomplishments that transcend the whole area. The professional, third-person narrative lends a degree of sophistication and accomplishment to the piece while yet remaining friendly and approachable. A FINAL INSIDER TIP:Experienced and successful realtors may elevate their bios by presenting proof of their accomplishments and establishing themselves as subject matter experts in their respective fields.

However, if you have any accomplishments that are worthy of mention, make sure to include them in your profile.

5.The Logan and Bernard Group, Real Estate Team, Compass

Real estate is a very strong asset. The place where you reside becomes the focal point of your universe: it becomes your “home base” and a place where memories are created for you. Even a single investment property may have a significant impact on your life narrative; when chosen appropriately, it can provide long-term financial independence and serve as a critical component of a well-diversified financial portfolio. Allow the Logan and Bernard Group, which is led by Logan Link, Bernard Link, and Nicole Grinsell, to help you through the real estate process.

Put your trust in us; we are here to ensure that the procedure is as smooth, successful, and stress-free as possible.

Interested in learning more about neighborhood alternatives, area schools, our tactics, or the current real estate “buzz” but not quite ready to purchase or sell just yet?

Don’t be afraid to get in touch with us (note: includes link to contact). Consider the Logan and Bernard Group to be your own concierge in Marin County. If we don’t know the answer, we’ll find out as soon as we can.

What We Love About the Logan and Bernard Group’s Bio

This bio is a little out of the ordinary, but it really works. We adore how it begins with powerful, emotive language; you’re immediately drawn in and want to continue reading after the first sentence. This group bio utilizes a personal, storytelling style that lets the reader feel linked to Logan and Bernard, therefore making the conversion from prospect to customer much more straightforward and straightforward. FINAL INSIDER TIP: The real estate bio is written not for you, but for your clients, and should be concise.

With each phrase of your bio, take a breath and ask yourself, “Is this helpful to my audience?”

Want to Outsource Your Real Estate Bio to a Professional?

In the event that creating a real estate bio is not on your to-do list for today, try hiring a freelancer to take care of it for you instead. Fiverr is a resource of expert writers that are eager and able to put together a spectacular real estate profile for you—for as little as five dollars per page. Take a look at Fiverr.

Real Estate Bio Toolkit: 4 Tips to Write a Great Bio

Are you prepared to begin developing a captivating real estate agent bio? Be sure to go through these suggestions for creating an interesting real estate agent bio that will connect with readers and convert leads into clients before you put pen to paper.

1. Your First Sentence Is Crucial

An empathetic and motivating speaker According to Matthew Ferrara, many people will form an opinion about you based on the very first phrase of your biographical sketch. Instead of using that sentence to meander your way towards your message, leap right into your value and captivate your reader’s attention from the beginning of the sentence.

2. Bigger Is Not Better

A lengthy bio does not give the impression that you are more remarkable. In fact, it decreases the likelihood that anyone will even bother to read it. According to studies, 50 percent of readers will not read more than a single screen’s worth of text on their phone before abandoning it. Keep your bio to no more than 200 words in length.

3. Social Media Links Are a MUST

Having a compelling bio will cause a reader to respond, “I’d like to know more.” Include links to your social media accounts to provide them with this chance. But if you are not consistently engaging with your audience on social media, putting a link to your social media profiles in your bio might be counterproductive. Remember to only link to websites where you spend a significant amount of time online.

You might be interested:  What Does Adu Mean In Real Estate? (Solution found)

4. Use Your Brokerage’s Clout to Build Your Own

Your brokerage has most certainly put a significant amount of effort and money into establishing a positive reputation in the community. You can utilize these investments to jumpstart your professional reputation—so take advantage of the goodwill they’ve already generated and capitalize on it. If their principles are diametrically opposed to your own, you’ve most certainly chosen the incorrect brokerage.

Spice Up Your Real Estate Agent Bio With These Buzzwords

Are you having trouble coming up with the right description of yourself and what you do? Some of our favorite keywords and adjectives include the following:

Authentic Exemplary Perceptive Sophisticated
Capable Experienced Persistent Sought-after
Caring Friendly Persuasive Steadfast
Chic Generous Principled Strategic
Community-focused Genuine Productive Supportive
Considerate Grateful Purposeful Tenacious
Consummate Grounded Qualified Thankful
Creative Happy Refreshing Thorough
Credible Hip Relentless Thoughtful
Decisive Honest Reliable Tough
Dependable In the know Reputable Trusted
Detail-oriented Innovative Resolute Trustworthy
Detailed Keen Savvy Understanding
Determined Loyal Seasoned Unfailing
Discerning Mature Sensible Unshakeable
Empathetic Meticulous Sincere Urban
Energetic Modern Skilled Warm
Ethical Outstanding Skillful Well-rounded
Exceptional Patient Smart Well-versed

Bringing It All Together

Keep in mind that someone who has decided to read your bio has expressed an interest in you. They want to see if you’re a good fit for the company both personally and professionally, as well as get a sense of what it would be like to collaborate with you on projects. After all, why not provide them with what they are seeking for? It’s possible that your real estate agent bio may act as the very first step in establishing a new client connection that will endure for years if you are honest and allow your personality to come through.

Have questions about how to write your real estate agent bio? Contact us. Please share your thoughts with us in the comments section below!

How to Write a Real Estate Team Bio – Agent Image

Aside from homes for sale, there are a variety of other items that seek to make a good first impression online. Due to the fact that the internet is continuing to grow in importance as a platform in the property buying and selling process, the way real estate agents promote themselves online has become more critical than ever before. We can assist you with this. Continue reading to learn about agent bio templates that can assist you in presenting the greatest version of yourself possible. But why is it vital to have agent biographies?

Not all real estate agent biographies, unfortunately, are effective.

Perhaps they fail to provide all of the necessary information and establish a relationship with potential clients.

So, how can you make it both entertaining and educational at the same time?

Determine your tone and point of view

It’s critical to define your tone and point of view before you take up your pen and start writing a draft of your paper. These pieces serve as the foundation of your brand narrative and have an impact on how the reader perceives you before they get the opportunity to meet or speak with you. Let us begin with a discussion of the point of view. It has an impact on the way information is conveyed to the reader. Do you want to speak to the reader in the first-person or the third-person? What about the third-person?

First-person point of view:You tell your story directly and use “I” in the text.

  • For example: “I am a Certified Luxury Home Marketing Specialist based in Beverly Hills, California.”
  • “I am a Certified Luxury Home Marketing Specialist based in Beverly Hills, California.”

Third-person point of view:This is the complete opposite of the first-person point of view. Instead of addressing your readers directly, a narrator relays your story and experience.

  1. Example: “Marina Mansfield is a Certified Luxury Home Marketing Specialist based in Beverly Hills, California.”
  2. “Marina Mansfield is a Certified Luxury Home Marketing Specialist.”
  • Now, let’s talk about the tone. In this sentence, you are expressing your attitude toward the reader. You have the option of becoming formal. You may be friendly while yet maintaining a professional demeanor. If you’re chatting to a buddy you’ve known for a long time, you may also be conversational and informal in your tone. In the end, it all comes down to how you want to be perceived by potential clients. Once you’ve decided on your point of view and tone, it’s critical to retain both consistently across your real estate website, not only in your real estate bio, but throughout your whole real estate website

Share what makes you different from the rest

Your real estate bio is an excellent tool for demonstrating your knowledge and experience in the business. And, perhaps most crucially, it assists you in distinguishing yourself from the rest of your colleagues. So go ahead and don’t be afraid to speak up. Make a list of your accomplishments, focusing on the ones you are most proud of, and then describe what makes you stand out from the crowd. While creating your outline, if you are unsure of what to include or you are still in your early years and focused on building your real estate legacy, consider the following guidance questions as you compose your outline:

What’s your role?Are you a buyer’s or seller’s agent, or both? Are you particularly good at helping first-timers? How about veterans? Retirees? Luxury home investors? What are the real estate types you specialize in?

  • When conveying all of this information, it’s critical to be explicit about what you’re saying. This will make it easier for prospective clients to locate and hire you. Make a list of all of your strongest characteristics and incorporate them into your brand

Tell your story

What path did you take to get to where you are now? What was the experience like on your journey? Was it an easy process, or did you have to get experience in other professions before becoming the successful real estate agent you are today? It is not necessary to write a two-paragraph essay about your life history.

It might be a brief section of your real estate bio that summarizes your educational background or past work experience. By sharing your narrative, you may boost your relatability to potential clients and increase your sales (some of whom might even come from the same background as you).

What is your educational attainment?Where did you graduate and what did you study? How does this affect your work as a real estate agent?

  • Shared personal experiences, in addition to your background, can help you to become more relevant to your audience. What activities do you enjoy doing in your leisure time? What do you enjoy doing in your spare time? What is it that you are most enthusiastic about

Write your thoughts first, then create an outline

  1. You want your real estate biography to be easy to read and understand. Unfortunately, organizing all of the information you want to give is not always a simple undertaking to accomplish. Writing rough drafts is a wonderful experience. You have complete control over what you put in and what you remove. You have the freedom to write anyway you choose, which allows you to express your narrative in its totality. As soon as you are through with your draft, look it over and make any necessary changes.

Examples of Amazing Agent Profiles

Do you want to be inspired? Take a look at the real estate bio examples from some of Agent Image’s clients in the next section.

Egypt Sherrod

Egypt Sherrod’s followers have learned to anticipate “tough love with a hug” from the home space guru, who is known for his kind demeanor. She is best known as the host of HGTV’s “Flipping Virgins” and “Property Virgins,” both of which have been airing for several seasons. HGTV’s White House Christmas Special, the Rose Parade, and the HGTV Urban Oasis Giveaways have all been hosted by the vivacious Sherrod in the past. An accomplished public speaker and moderator, Egypt has shared the stage with Oprah on her “The Life You Want Tour” as well as other business conferences.

  • Egypt has also appeared on the Today Show and Good Morning America.
  • Egypt has three children with her husband of nine years, Mike Jackson: an infant named Harper, a seven-year-old named Kendall, and a seventeen-year-old stepdaughter named Simone.
  • In my network of friends, I’m known as “the last of the Mohicans.” All of my friends have children who have graduated from college, however I am still having children.
  • I’m more at ease, more grounded, and I can really laugh at myself when I make a mistake these days.
  • Her remarkable list of accomplishments is counterbalanced by personal insights and direct comments, making her biography a more interesting and engaging read all around.

Avi Dan-Goor

“Avi Dan-Goor is one of the most successful real estate sales professionals in Southern Nevada, and he is passionately protective of both his clients and his professional image. Avri makes sure that every transaction, whether it is a $400,000 or a $4 million transaction, has the absolute greatest possible outcome for his customers, regardless of the size of the transaction. Avi has been involved in the Las Vegas real estate market for more than ten years and is well-versed in the area. In order to get the greatest potential outcome for each seller, he takes the time to thoroughly understand their objectives before building their personalized marketing campaigns.

Avi’s considerable market knowledge and research are invaluable to both buyer and investor customers, who benefit from his extensive market knowledge and research to find the ideal home to purchase.

It outlines his concierge service approach to real estate, discusses his community participation, and includes video to offer prospective customers an immediate sense of what it would be like to deal with him.

It is also important to note the inclusion of testimonials from staff and present clients, which are quite useful.

Stacy Gottula

“Stacy Gottula is no stranger to working in a collaborative environment. Prior to going it alone for a number of years, she worked in partnership with Joyce Rey for a decade, and she thrives on the shared energy, camaraderie, and mutual support that comes with a well-crafted team. Stacy’s command of the difficult West Los Angeles market, as well as her in-depth understanding of high-end homes, have resulted in a streak of sales that have set new records. In 2015, she listed Palazzo di Amore in Beverly Hills, which at the time was the most expensive home ever sold in the United States, for a whopping $195 million dollars.

In addition, Stacy’s listing and sales accomplishments include the sale of the Le Belvedere, which she sold for $50 million in 2010 (setting a price record for Bel Air), which she relisted in 2017 and resold for $56 million in 2018; the sale of Le Palais, which set a price record for the Beverly Hills flats with a list price of $58 million; and representing Kimberly and Hugh Hefner on the $18 million sale of the prestigious Holmby Why it works is as follows: If you’ve been in charge of major sales in your region, you should absolutely mention them in your agent bio, like Stacy does in hers.

There is no better approach to demonstrate to potential clients that you are knowledgeable in your field.

Sara Lee Parker

At Sara Lee Parker Associates, we put our 15+ years of expertise in Atlanta, Georgia, real estate services to work for you to make your dreams a reality. This entails going above and beyond to meet and exceed your expectations at all times. Starting with dependable counsel that helps you obtain a better bargain on your ideal house and continuing with straightforward explanations that empower you to make good decisions, we’ll be by your side from beginning to end. We aren’t frightened of a challenge, and our staff is skilled at discovering the most effective solutions.

The entire process is guided by your directions, but we also take the initiative to protect your interests as a buyer or a seller at every stage.” Why it works is as follows: It might be difficult to write a bio for a real estate team, but it is not impossible if you have a well defined brand.

They’ve also made themselves more approachable by narrating the story from the first person point of view.

Kofi Nartey

Compass Sports and Entertainment Division is led by Kofi Nartey, a celebrityluxury real estate specialist who has worked in the industry for over a decade. While working for his former company, The Agency, Kofi established and supervised the sports and entertainment area. He is a Certified Luxury Homes Marketing Specialist. He also served as managing director of their beach cities office and, before to that, served as vice president of Keller Williams’ luxury houses section. This knowledge has assisted him in selling properties and setting sales records all throughout the country, from the valley to coastal towns and everything in between.

As a guest speaker and trainer for the Institute for Luxury Home Marketing, he also appears on the opposite side of the platform from time to time.

He has received recognition and awards for his ability in negotiating, marketing, and sales.” Why it works: Kofi is a company that caters to customers in the sports and entertainment industry.

The fast facts and highlights sections, as well as the video, are other noteworthy aspects.

Jimmy Martinez

  • Member of the Beverly Hills Greater Los Angeles Board of Realtors
  • Member of the National Realtor Association
  • Member of the California Association of Realtors
  • Has been a Realtor since 1999
  • Lives in Beverly Hills. More than 300 properties have been sold. Born and reared in the city of Los Angeles

Service Integrity is the key to creating value in real estate. This is the mission statement I’ve set for myself. First and foremost, my purpose is to empower and improve the lives of those who are around me. I accomplish this by offering the most basic of services: customer service. In my opinion, service entails showing concern. In other words, it means devoting all I have towards preserving and satisfying the best interests of the people I work with. Trust, loyalty, and treating others as if they were members of your own family are the foundations of long-lasting partnerships.

Why it works is as follows: Jimmy’s bio is an excellent example of a short and sweet real estate bio; it is simple and easy to read while yet manages to emphasize his accomplishments and discuss his unique approach to real estate investment.

Free Real Estate Agent Bio Templates to Get You Started

You’re not sure where to begin? Make use of the templates provided below to practice creating your real estate bio.

Short bio template for social media – Formal – Third person

Templates can be downloaded. Do you require assistance with the creation of your real estate agent bio? We know just who to contact in order to write the right bio and brand narrative for you. We at Agent Image have a staff of expert writers that are well-versed in the art of transforming banal facts into compelling real estate agent biographies. They will assist you in telling the rest of the world about your real estate success. Get in touch with us immediately and complete our online questionnaire.

The remainder will be handled by our writers.

You might be interested:  What Is Residential Real Estate? (TOP 5 Tips)

How to Write a Memorable Real Estate Agent Bio: Build Trust & Gain Clients’ Attention

When people come across your profile, whether it’s on social media or on your website, they typically want to know the most basic information possible about you. You may only have a little window of opportunity to capture their attention, particularly if you are using social media. That’s why you need a spectacular real estate bio, something that makes people halt in their tracks in the middle of their scrolling. Real estate biographies are an important component of your overall marketing plan and a crucial component of your brand identity.

Why Having a Killer Real Estate Bio Matters

It is recommended that you choose a headshot that reflects your personality and is consistent with your brand when creating a real estate bio to include with your resume. It is disseminated either online or in print. Potential customers may get to know you better through your real estate bio, which helps them make opinions about who you are and if you can meet their demands or not. According to Ryan Serhant’s website The bio is almost always the first thing that potential clients will see, and as such, it plays a critical function in increasing your chances of obtaining a lead.

As a result, it is critical that you carefully develop and create your bio in a way that is tailored to the demands of potential clients.

Writing a good bio is not a simple process, despite the fact that it appears to be. Many realtors fail to complete this step and as a result, they lose out on potential leads. Here are some pointers to help you develop a compelling real estate bio, which you can find in this post.

How to Write a Killer Real Estate Bio

There is no need to reinvent the wheel when it comes to real estate matters, as there is with other topics in the world of business. Others have gone through many iterations of trial and error to come up with best practices that you can use to get the most out of your real estate biography. These are the ones to look out for:

1. Keep Your Niche in Mind

Put yourself in the position of your target audience. Consider the following scenario: you are seeking for a realtor and are browsing through several profiles. What makes a profile interesting to read? What is it that draws your attention? Do you want to make some big assertions about how the realtor is changing the world? Most likely not. What about some pointers on how a realtor operates and how he or she assists clients? You would most likely be seeking for some sort of confirmation that the realtor is good enough for you to proceed with the transaction.

  • Your biography also provides insight into your personality.
  • They must have confidence in your ability to assist them when challenges emerge.
  • Furthermore, not everyone who approaches you will be a suitable match for you and your business.
  • You may utilize your bio to attract clients with whom you will be able to do business effectively.

2. Tell a Story

Being a STORYTELLER is the ultimate goal of any marketer’s career. As humans, we have a strong preference for hearing stories told to us by others. In both life and business, there are no shortcuts. Storytelling broadens the scope of the bio, making it more than simply a list of accomplishments but also an account of how you got to be who you are. It helps to establish a personal connection. Clients are interested in learning about your background. The ability to tell your narrative elevates you above and beyond your accomplishments or a set of criteria.

  • Furthermore, it is easy to put your faith in someone you know.
  • Share stories about events that affected your professional identity as a realtor.
  • This goes a long way toward giving the impression that they are familiar with you.
  • The goal is to allow the audience to get to know you a little better rather than to give a detailed account of your life.

3. Include Your Professional Expertise

People want to collaborate with experts who are well-versed in the business world. Demonstrate that you are the subject matter expert they are seeking. Your bio should include a description of your abilities, knowledge, expertise, specializations, credentials, certifications, successes, and achievements. You should also include a list of your awards and recognition.

However, avoid going overboard. If you find your list of qualifications to be overwhelming, it is likely that the audience will feel the same way. Focus on the most important points and keep it short and concise. The biography of Leonard Steinberg

4. Go With 1st or 3rd Person

When it comes to creating your real estate bio, there is a lot of controversy regarding whether to utilize the first or third person point of view. Some believe the former, while others believe the latter. What is our recommendation? Either one is acceptable, albeit they are not interchangeable. Make your selection depending on what works best for you. The thirdperson adds a feeling of professionalism to the conversation and is better suited for agents working for major real estate organizations.

Due to the necessity to allow the audience to see a more intimate aspect of you, you may decide to use the firstperson point of view in your writing.

5. Stick to the Point

Because of the massive amount of stuff that online users are exposed to on a daily basis, their minds have become quite selective in terms of what they choose to focus on. As a result, a little deviation from the main course of intended material may cause the reader to get disinterested. In other words, make your bio brief and to the point, stating just the information that is relevant to what your audience is looking for and finds fascinating. It makes no difference how much you enjoy what you’ve written.

For example, your Spotify playlist may not be popular with everyone.

6. Think Local

Considering that you won’t be servicing clients from other cities (or in some situations, other neighborhoods), it seems sense to identify the geographic region you serve in your real estate bio (or biographical sketch). Such information will be sought after by your target audience in order to determine whether or not you are available in the neighborhood they have in mind. The biography of Etie Khan If you fail to make this information clear and easy to discover, you may lose out on potential leads.

Take note of how Jason Oppenheim includes a reference to his agricultural background in his profile.

You are the authority on the subject and are familiar with the surroundings better than anybody else.

This will help to establish confidence.

7. Your Bio is NOT an ad

People dislike being marketed to directly, thus your bio should not read like an advertisement. It is important to have the audience at the forefront of your thoughts when developing your narrative. Allow them to realize that your primary priority is resolving their issues. Demonstrate to them that you are on their side. It is all about the consumer in business. Always.

8. Use Professional Photos

Your headshot is prominently displayed at the top of your profile, and it is one of the first things that your audience will notice. First impressions are important, and you don’t want to blow this opportunity by posting a photo that appears amateurish and casual. If you want to do business, you should present yourself in a professional manner by having a professional-looking headshot. It is worthwhile to invest in taking a professional-looking photo and utilizing it across several internet sites.

On the other hand, employing photographs of poor quality or that have been cropped will create a negative impression on prospective visitors.

Additionally, utilize professional photographs in other places of your bio on your website to make it more aesthetically attractive. Through their bio, you can see how Altman Brothers has made use of great photographs: The Altman Brothers are a jazz duo from New York City.

9. Make it The Right Length

What should the length of your bio be? Even while you shouldn’t be concerned with sticking to a certain word count, there are some general guidelines to follow. It should come as no surprise that the bio should not consist of more than two lines of text. There is no information provided to the readers, and they are left wondering how someone who cannot be bothered to provide additional information in their bio could possibly sell their house. Writing a bio that is overly extensive, on the other hand, will dull readers and leave them with the sense that you may think too highly of yourself to work for someone else.

This should be sufficient to establish a personal connection with the reader and inform them about your background, accomplishments, and area of expertise.

Keep it succinct, to the point, and succinct.

10. Keep it Fair and Honest

Although this one appears to be self-explanatory, it deserves to be included in this post since it cannot be overstated. Realtors that are successful do so because their clients have confidence in them. Because of this, you should do everything you can to earn the trust of your target audience. If you lie or exaggerate in your bio, it is possible that you will not be detected immediately, but your reputation will be ruined. Don’t put your job in jeopardy just to make a good impression on prospective customers.

11. Provide Contact Information

Having the most impressive bio in the world means absolutely nothing if it does not include clearly defined contact information. After all, being an agent entails making oneself available to potential customers at all times. Readers should never be required to seek for information, and unless you have an exceptionally driven reader, they will not be required to do so. Make it a point to have your contact information prominently displayed. Biography of Jodi Rothman Provide your contact information, such as your phone number, address, and email address, in the most visible manner possible, and use memorable CTAs to precede such information, such as: “Do you have a question about a place I can answer?

12. Proofread and Edit

After you have completed writing your bio, take the time to thoroughly review it. You don’t want to go through all the bother of drafting the perfect bio just to have the professional appearance of it ruined by a handful of typos that you overlooked. People can be quite critical in such situations, which may cause your intentions to be misunderstood. After you have finished writing the bio, allow it to rest for 24 hours before reading it again and correcting any grammatical and spelling issues you may have discovered.

They will be able to uncover errors that were previously concealed from your view.

Making the audience think that it is a separate narrative is a difficult task.

That is one of the reasons why websites’ comment sections are so popular.

The same tale may be used to your professional biography. It is replete with declarations of your skill. Social evidence, such as the testimonials you present, can help to confirm your assertions. Take a look at how Joanna Mayfield Marks has used testimonials to establish social proof.

14. Make it a Video

Looking at graphics is usually more convenient than reading words. And this is especially true for video, which is more likely to be shared than other types of media. It is recommended that you add a professional video bio in your bio to maximize the reach of your information. This video bio should explain who you are, what you do, and how you can benefit your clients. The video created by Cathy Taub If necessary, you can support your claim with a brief outline of your knowledge and experiences.

The use of videos in your biographies is a certain approach to increase their usefulness.

The company Roomvu provides Agent Introduction films at a reasonable price.

The Killer Real Estate Bio Template

Writing a real estate bio is time-consuming and difficult. It takes time, study, and work to create a good one, but the results are worth it. However, there are several tried and true templates that work, and we’ve divided down the key aspects that should be included in a bio into the following sections:

Open with how you got into real estate

Inform them of your experience. Talk about your background and how you got into real estate to help your audience put their faith in you. Why you choose this profession and how much you like what you do are important factors to consider. Discuss the difficulties you overcame in order to become the successful realtor you are today. Show them how much you care about what you do and who you do it for by showing them your passion.

Talk about how well you know the neighborhood/niche

In order to do this, it would be necessary to kill two birds with one stone. First and foremost, you define who you are servicing by identifying the neighborhood in which you specialize and, therefore, introducing your target market. This will attract the leads who are most likely to conduct business with you while also demonstrating your experience in the neighborhood, letting the audience know that you are the one to turn to for help in that particular field.

Highlight your professional training and educational background

This is often what most realtors concentrate on, and it accounts for the most of the language in their bio. However, you must make this section succinct and to the point; if your credentials, experiences, training, and so on are too lengthy, attempt to cut them down to the most significant ones.

Let the audience know how you are different

There are a lot of realtors out there, and they all appear very much the same to the public. When it comes to real estate, there is just one thing that will ensure you a steady stream of leads: using a lead generator. Demonstrate to your audience how you are unique. Give examples of how you assist your clients in a unique way. Make a statement and shine brightly. Amy Hershman’s work is being reviewed.

Share some personal information

As previously said, in order to develop confidence in your brand, you must personalize it.

A good suggestion is to discuss some information about yourself, such as what you enjoy doing in life, how you spend your free time, your passions, and hobbies with others. Take a look at how Madison Hildebrand speaks about his enthusiasm!

Mention your contact information and provide a call to action

This is followed by your contact information as well as a very clear and unifying call to action (see below). Your bio is completely ineffective if it does not include the final section. This is an uplifting message that will motivate the audience to take action when presented in a clear and concise manner. Tell them EXACTLY what you need them to do the next time you need them. Do you want me to call you? Do you want me to email you? Have you scheduled a meeting?


When someone searches for real estate online, the first thing they will see and assess you on is your real estate bio. It has a significant impact on the activities they will conduct in the future. Make it outstanding, and people will continue to read. By following the recommendations in this post, you will increase the likelihood that your bio will be read and that it will generate some leads. More information may be found at: Real Estate Bio for New Agents

Leave a Reply

Your email address will not be published. Required fields are marked *