How Much Do Real Estate Photographers Charge? (Best solution)

How much does real estate photography cost? Real estate photographers charge $100 per hour, on average. Most clients pay between $100 to $125 per hour. However, some photographers charge $55 to $65 per hour on the low end and $180 to $200 per hour on the high end.


Do real estate photographers make good money?

While ZipRecruiter is seeing annual salaries as high as $210,500 and as low as $18,000, the majority of Real Estate Photographer salaries currently range between $31,000 (25th percentile) to $45,000 (75th percentile) with top earners (90th percentile) making $156,000 annually across the United States.

Who pays the real estate photographer?

In most situations, it is customary for the real estate agent to pay for the photographer. This is considered part of their marketing effort and comes out of the commission they are charging the seller to sell their home.

How much should photographers charge in 2020?

In 2020, for a two-hour portrait photoshoot in Los Angeles, the average price you can expect to pay the photographer is approximately $578. On average a one-hour portrait shoot will cost $361 and a four-hour shoot will cost $1,012. Los Angeles’s portrait photographer prices are 45% above the US national average.

How many pictures should be expected from a 1 hour shoot?

In a 30-minute photography session, you could get around 20 photos to choose between, whereas from a 1-hour shoot, you should expect 40-50 pictures to look through. Also, think about warm-up time!

How do you price your work?

Business schools teach a standard formula for determining an hourly rate: Add up your labor and overhead costs, add the profit you want to earn, then divide the total by your hours worked. This is the minimum you must charge to pay your expenses, pay yourself a salary, and earn a profit.

How do you price Interior photography?

In larger cities, you’ll want to have a minimum of at least $600 so that your costs of operation are covered, including your time invested in shooting and travel. If you live in a small town, your minimum may be closer to $150 or $200. Beyond the minimum, I have a per photo rate of $75.

Is real estate photography hard?

Real estate photography is a challenging but fun and potentially lucrative line of work. It can be a great side income, or a full-time career! It might seem simple at first – just take pictures of houses and rooms, and get paid!

How much do Realtors pay for drone footage?

When going with a professional photographer or drone operator, agents can pay as little as $100 to get aerial shots of each property. Still, agents with more than 5 to 10 listings per year might want to consider learning how to operate a drone camera on their own.

Do Realtors do their own photography?

Some realtors take their own pictures while others hire photographers to do it. In other cases if the realtor works for a company they might hire a photographer to do all the photography for the realtors working for them.

Do real estate agents do their own photography?

Some agents take their own photos, while others hire a photographer. Those that take their own have a range of skills and equipment, which is reflected in the quality of their images. Generally speaking, the quality of the photos in a listing reflects how hard your real estate agent is working to sell your home.

Can I use real estate photos?

“ Any office or agent cannot use another agent’s or office’s photographs, digital images, virtual tours or sketches to promote a new/active listing without written permission. Any violation of this policy shall be considered a violation of the MLS Rules and Regulations and may be subject to a fine.”

How many photos do you get in a mini session?

In a 30-minute photography session, you could get around 20 photos to choose between, whereas from a 1-hour shoot you should expect 40-50 pictures to look through.

How much should I charge for family photos?

$100 – $400 per hour. The average cost for a portrait photographer is $150 per hour. Hiring a portrait photographer to take family photos, you will likely spend between $100 and $400 per hour. The price of a portrait photographer can vary greatly by region (and even by zip code).

How many photos should a photographer give?

Conclusion. How many photos should a wedding photographer give their client? The short and simple answer is ~100 per hour of shooting or roughly 800 photos for 8 hour wedding day coverage. As we explained, this figure is not some industry standard that all wedding photographers have to stick to.

Real Estate Photography Pricing: How much should you charge?

A simple real estate photography shoot with a professional photographer would typically cost between $110 and $300 per shot for images only, depending on the location (no video). As you can see in the sentence above, I said “from a professional photographer.” For $80 or so, there are always new photographers willing to try their hand at real estate photography for the first time. However, most real estate agents are tired of the problems that arise when they hire someone who does not have good business processes in place–late delivery of photos, lack of an invoicing procedure, poor quality work, and so on.

Obviously, the greater the number of images that the photographer is required to give, the longer it will take the photographer to capture, cull, and post-process the photos to meet the client’s expectations.

Real Estate Photography Pricing Examples

I thought it would be beneficial to show you how some other real estate photographers are pricing their services so you can get a general idea of what you might be able to charge in the future. I’m not implying that you should charge these fees if you reside in one of the above places, but rather that you should not. These are only illustrations to serve as a starting point.

  • For properties larger than 3,000 square feet and smaller than 3,000 square feet, a real estate photographer in Maine charges $225, and $190 for smaller homes. This excludes any video work that may be done. A real estate photographer in Utah charges around $130 for images simply, or $300 for videography
  • The cost of filming is approximately $300. A real estate photographer in Oregon charges $115 per hour for his services. A real estate photographer in Phoenix that I identified costs between $165 and $225 for daytime shots, and between $200 and $260 for real estate images taken at dusk (Real Estate Primetime), respectively. In Charleston, South Carolina, a real estate photographer charges around $500 per listing for his services. The listed prices of the residences she photographs are high-end, with an average of $1.3 million dollars in value. When it comes to real estate photography in Georgia, one photographer in the state charges $80 per shot, but another in the same location charges $295. A real estate photographer in Dallas charges $165 for images simply, or $375 for photos plus video
  • The fee is based on the number of photos taken. In Utah, a real estate photographer charges 9 cents per square foot of the home being photographed. Please note that this is just for images and not for video. This would amount to $270 for a home with 3,000 square feet of space. Real estate photographers in Miami charge between $250 and $500 for a single set of photographs of a property. In Boise, Idaho, the costs for listing a home typically range from $125 to $500 per listing. Of course, this is dependent on the quality of the photographer’s work and the location of the residence.

Trying to figure out how much you should charge for your job is really challenging. If you set your expectations too low, you may find yourself leaving money on the table. If your prices are excessively expensive, you may have difficulty finding clients. That’s why I decided to provide a real estate photography price template in my Real Estate Photographer’s Starter Pack to help new photographers get started. Due to the fact that you will not have to construct your own, you will save at least an hour of time.

In addition to the legal contract to be used between you and the real estate agent, our$15 Real Estate Photographer’s bundle includes 10Lightroompresets for real estate photography to ensure that your images seem polished and professional right from the start.

Factors to Consider in Setting Your Prices and Packages

Approximately how far you must drive When you include the real expense of driving to a session, it might add up to a significant amount of money for the photographer. When you take into account the amount of time it takes, the wear and strain on the car, and the cost of petrol, you may find that driving is your most expensive company expense. However, this does not have to be the case. In fact, driving may be a lucrative source of income. The Internal Revenue Service (for readers in the United States) permits companies (yes, you have a business whether or not you have established up a formal entity LLC.) to deduct business expenses.

  • It is not nearly as expensive to drive a mile unless you are driving a Tesla (which is something I wish I could do).
  • For the vast majority of people, every mile they drive results in some form of financial gain.
  • I track my mileage using an app called MileIQ, which allows me to distinguish between professional and personal miles.
  • Enhance Photography does not operate as a law practice and does not provide legal advice.
  • EquipmentThe simplest method to make your real estate photography business unsuccessful is to purchase an excessive amount of equipment.
  • It necessitates the use of functional equipment capable of taking images that will only be visible at 400 pixels wide on an MLS listing.
  • I adore photography equipment more than anyone else.

Post-Processing In the event that you become engrossed in the intricacies of a shot, post-processing might easily consume more time than the original photography.

Presets, actions, and brushes may all be used to enhance your real estate photographs with Lightroom, which is free to download.

However, if you want to expand your photography company and save money on editing, you may locate someone on Fiverr who will be happy to edit for a lesser price than you.

Choose whatever fits you best, but keep in mind that post-production is absolutely essential to your success.

If I’m going to have to re-edit any of the photographs in Photoshop, I’m going to have to charge the customer a premium for that service, so plan on that.

Turnaround and delivery schedules Real estate brokers want photographs as soon as possible following a picture shoot.

Additionally, because new properties for sale are being listed all of the time, they are unable to provide much early warning to the photographer.

Having to photograph houses on a consistent basis with little notice and short turnaround times might take a toll on your family life and way of life.

In order to have the images ready to place on the market as quickly as possible, most real estate agencies require a turnaround time of no more than 48 hours following the session (and frequently as little as 24 hours).

A real estate photographer in San Francisco is significantly more likely than a photographer in Waco, Texas, to be able to charge $200 for a real estate picture shoot.

Your assistance is quite beneficial.

A $300,000 property would have $18,000 in equity at risk. If you are hired by the seller, it is common for them to have hundreds of thousands of dollars in cash on hand as a condition of the sale. Do you believe that it is worthwhile to spend $200 – $500 on pictures as a result? Absolutely!

Premium Services

However, although the majority of real estate photography is simply a brief photo shoot within the property to get 35 or 40 images, some real estate photography becomes far more difficult. The provision of more specialized services by real estate photographers allows them to charge a greater price for their work and generate significantly higher revenue every shot. The most immediately noticeable premium service is video. When it comes to real estate videos, a good one is much more than a basic display of your images in video format, which any photographer can create.

  • In addition, you’ll need to acquire music to accompany your films.
  • Why I prefer audioblocks is that they allow you to use the music in commercial projects and you may download as many tracks as you like for a low annual fee of $99 (plus applicable taxes).
  • Drone photography is another add-on service that has grown increasingly popular in the real estate industry.
  • The Federal Aviation Administration, on the other hand, has placed strict restrictions on the ability of photographers to use drones for commercial purposes.
  • Even while it’s completely free to do so, it may take some time to complete the necessary research, so you may want to consider utilizing my Section 333 exemption template to allow you to operate your drone for business reasons.
  • A painter’s pole with an adapter on the end for a tripod screw may be used to achieve a basic elevated view of the front of a house for a lower cost and in less time.
  • Using a trigger trap or other wireless release, you may activate the camera from a distance, or you can simply set the camera to utilize an intervalometer for triggering.
  • Doing 3d modeling of the interior of a home is another possibility for charging more for your services.
  • In case you’re interested in doing 3d modeling of houses, you should check out Matterport.
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Ready to Start Earning Some Money in Real Estate Photography?

I strongly recommend that if you are serious about real estate photography, you purchase theReal Estate Starter’s Pack, which includes a contract to use with real estate agents as well as 10 Lightroom presets to make your real estate photos look polished and my real estate pricing template, all of which will help you do the job quickly and professionally. The total cost of the package is merely $15. You can get it right here. Please note that Improve Photography is a participant in the Amazon Services LLC Associates Network, an affiliate advertising program established to provide a method for sites to make advertising fees by advertising and referring to (hereafter referred to as Amazon).

If you make a purchase after clicking on one of the links on this page, we may receive a commission.

How Much Does a Real Estate Photographer Cost

When it comes to purchasing a property, photographs have the ability to make us fall in love. Everything else is really a set of details. For this reason, investing in a professional real estate photographer is such a wise decision for both real estate brokers and homeowners alike. Moreover, this is not just our view; there is lots of evidence to support it! 87 percent of individuals who are looking for a home on the internet found photographs to be really helpful. However, simply having photographs is not sufficient.

According to another research, postings with professional images sell 32 percent faster than those without.

What is the most frequently asked question among real estate agents and homeowners is: how much does a skilled real estate photographer charge?

The Value of a Professional Real Estate Photographer

Years ago, professional photographers were the only ones who could afford a camera of sufficient quality to capture clear, high-resolution images and maintain a portfolio website for their work. However, even the most advanced smartphones are no match for a professional photographer’s artistry, ability, and editing skills—and that’s exactly what you’re getting when you hire a professional photographer. There is a significant difference between a decent photograph and a superb photograph. Real estate photographers are specialists in determining where the difference is, as well as in figuring out how to properly utilize the space in order to emphasize its most attractive characteristics.

  • When is the ideal time of day to see the property? Does it look best at dawn, lunchtime, twilight, or evening?

Consider the time of day: Does the property appear best at dawn, lunchtime, twilight, or evening; does the property appear best at night;

  • The sun’s position – How does the sun’s position effect the lighting in interior rooms?
  • Natural light for interior photography– Is there enough natural light to photograph interiors, or are there unexpected shadows that must be taken into consideration?
  • Angles– Which angles reveal enough of the room or space to draw attention to the best or most essential characteristics of the space or room

Photograph courtesy of Kimberly S.

  • Staging and props– What is the best mix and configuration of staging décor to infuse life and a feeling of purpose into a space
  • And

Daniel B. is credited with this image.

  • Utilization of drones– What is the optimum above position from which to photograph and truly show off the entire property

Photograph courtesy of George S. The process of providing attractive, high-quality photographs of your home involves a slew of small queries that a photographer must find solutions to.

What’s Included in the Real Estate Photography Cost?

You may expect a certain amount of variation depending on the photographer you choose. If you hire a real estate photographer, there are a number of items you may anticipate to be included (or that you should inquire about) in the overall package. Taking a look around the property Remember all of the considerations that we discussed earlier? With a comprehensive site inspection by the photographer, a lot of this can be worked out in advance of the shooting session. In addition, the photographer may check around the entire property and analyze each room to obtain a feel of the angles, lighting, and composition that will be used in the final images.

  1. While it is not absolutely required, exploring the location in advance may make the shoot day much more productive and efficient.
  2. Larger luxury residences may need additional resources.
  3. Time required for completion It goes without saying that the sooner you have your images back, the sooner you can get your home listed.
  4. If you want them sooner than the specified time period, you may be subject to an extra rush price – particularly if you require a 24-hour turn around.
  5. It’s as if you’re renting access to them from you, as the customer.
  6. You’ll want to consider about how long you’ll need to use the photographs and how you’ll use them—for example, whether you’ll use them solely online or if you’ll use them both online and in print.

The editing process consists of the following steps: Some real estate photographer charges are divided between the stages of shooting and post-production. Ask prospective photographers whether the fee they quote includes the final editing process or whether this is an additional charge.

So, What Does a Professional Real Estate Photographer Cost?

This is going to be dependent on the photographer you choose to a certain extent. If you hire a real estate photographer, there are a number of items you may anticipate to be included (or that you should inquire about) that are included below. Performing a preliminary inspection of the premises Don’t forget about all of the factors we discussed previously. With a comprehensive site inspection by the photographer, a lot of this can be worked out ahead of time. In addition, the photographer may check around the entire property and analyze each room to obtain a feel of the angles, lighting, and composition that will be used in the final photographs.

  • Scouting the location ahead of time is not absolutely required, but doing so may make the shoot day much more productive.
  • It is possible that more may be required for larger luxury properties.
  • Time to complete a job It goes without saying that the sooner you have your images back, the sooner you can have your home advertised.
  • A rush fee may apply if you want them sooner than the specified time range, particularly if you require them within 24 hours.
  • Simply put, you are renting access to them on your behalf as a customer of mine.
  • If you want to use the images for a lengthy period of time, you’ll want to consider how you’ll use them—for example, whether you’ll use them exclusively online or in print and online.
  • Procedures for editing In other cases, the expenditures of a real estate photographer are divided between shooting and editing.

What About the Cost of Drone Real Estate Photography?

Recent years have seen a dramatic shift in the landscape of real estate photography, thanks to the proliferation of low-cost drones. However, there are certain things to consider, as there are with anything. For starters, not all real estate photographers have the technology or licensing to shoot drone pictures of their clients’ properties. Drones and drone cameras are not without their drawbacks, despite the fact that they are becoming increasingly popular. In addition, most jurisdictions demand that anybody who operates a drone have a particular license.

For example, if the property is located near an airport, the FAA may not permit the operation of a drone in that location.

Photograph courtesy of Joseph O. Second, if a photographer does not clearly state that drone images are included in their cost, it is not a good idea to presume that they are. Create a mini-checklist of questions to ask regarding drones, such as the following:

  1. Do you provide drone photography services? Is it possible for you to operate a drone on your own, or do you need to enlist the help of another person? Is it permissible for us to operate drones on the property? Is there an additional charge for drone pictures, and if so, what is it?

Similarly to traditional real estate photography, you should ask to see particular samples of their drone photography before making a decision.

Final Thoughts on the Cost of Professional Real Estate Photos

The real estate photography industry is crowded, and it’s critical that you not only select someone who shoots the correct kind of shot, but also someone who will collaborate with you and the homeowner to achieve your goals for showing the home. There are several factors to consider when selecting a real estate photographer that can contribute to a great photography experience.

  • Begin with a large number of possibilities before limiting them down to your top 3-5 choices
  • Examine the portfolios of your finalists with care. If you don’t find your property type depicted on the photographer’s website, inquire as to if they have other samples (typically, their websites only show a tiny portion of their whole portfolio)
  • To find out what their charges entail (number of final photographs, use rights, drone use, and so on), ask specific questions. Discuss their desired method and timeframe, which might include everything from pre-production meetings to scouting locations through editing. Be honest with yourself about your requirements, wishes, expectations, and preferred time frame. Inquire with the photographer about whether or not you want to utilize photographs in printed materials, since this may influence how they shoot and edit certain photographs. On the day of the session, request that the photographer show you some of their early images to ensure that you are satisfied with what is being caught

Finally, consider your experience as an opportunity to develop a connection with the photographer at the conclusion of your session. Having a go-to photographer you know and trust relieves the strain on you as an agent since it allows you to concentrate on other aspects of your business. As a result, you will have an easier time selling your house fast and for a higher price. 4,088 people have looked at this post.


Finally, consider your experience as an opportunity to develop a connection with the photographer at the conclusion of your shoot day. If you appreciate the way they operate and the quality of their product, it relieves the strain on you as an agency to have a go-to photographer that you are familiar with and trust. As a result, you will be able to sell your home more quickly and for a higher price. 4,088 people have looked at this post.

1.2021 Real Estate Photography Pricing | Hourly RatesDrone …

6th of December, 2020 — When it comes to real estate photography, how much does it cost? On average, real estate photographers charge $100 per hour for their services. The majority of people spend between $100 and $300. The average hourly rate is between $100 and 125 dollars. High-end hourly rates vary from $180 to $200. Low-end hourly rates vary from $55 to $65 per hour. The national average hourly rate is $120(1). 1) Do not charge by the hour; rather, charge by the property, room, or sq/ft.

Photographers who specialize in real estate photography may be found in my neighborhood, charging anything from $100 to $500 each session.

Things like twilight are subject to higher rates.

2.My Formula for Real Estate Photography Pricing – PFRE

17th of March, 2021 In general, you may expect to earn between $200 and $350 per hour of work. Some photographers would even pay as much as $5000 for a lengthy shoot with high-(4) quality models. The typical income for a real estate photographer is $200 for photographs taken during the day and $250 for images taken at night. Maine, the average compensation for real estate photography is $190 from(5). 4th of September, 2020 — Photobooker’s real estate photographers often charge between $50 and $300 plus each job.

3.How To Price Real Estate Photography (10 Profitable Strategies)

The majority of companies will charge approximately $100 per home for large properties, whereas the majority of freelancers will charge around $300 per house.

Assuming that the volume is the same as in (7). 25th of May, 2021 — You could charge less than $200 for residences with less than 3,000 square feet and more than $200 for properties with more than 3,000 square feet. Make adjustments to your real estate(8).

4.Pricing for real estate photography: what does a photo shoot …

Posted on July 26, 2018 — The time spent photographing and editing one property may result in a gross income of only $14 for a photographer who charges $100 for a picture shoot. And if it is(9). 25th of August, 2017 — What it costs to have real estate photography done. Professional real estate photography costs(10), according to statistics from the 50 major cities in the country. 20th of August, 2018 — I work as a real estate photographer in Utah, and my rate is $0.12 per square foot. When I Google the question “how much does Real Estate photography(11) cost.,” the first result is “how much does Real Estate photography(11) cost.” Realtors, at least in my experience, are frugal unless they are selling really expensive houses.

You must also work(12) in order to support yourself.

These are all expenses(13).

5.How Much Does a Real Estate Photographer Cost in … – Snappr

23rd of May, 2021 — The following categories have similar average pricing: real estate, architectural, airbnb, property, interior, estate agent, house, realty(14), etc. 16th of May, 2019 — Businesses should expect to pay between $650 and $1,500 for a professional photoshoot, based on the average pricing seen in 2019. This would result in a (15). Package Deal on Real Estate Images 1—12 and 15 are included. $300. Interior and exterior photos of the property–a more basic package with fewer photos is available upon request.

6.How much does professional real estate photography cost …

23rd of January, 2019 — Real estate photography can range in price from $150 for simple images to $1,500 for a comprehensive package (for example, including a drone(17)). 30th of March, 2017 — Depending on the time of day, photographers may charge anywhere from $150 to $350 for daytime images and $750-$850 for dusk/twilight photographs. The(18)… 20th of April, 2018 — A typical real estate photography shoot will cost between $110 and $300 each shot, with the cost of the images being the only thing that is charged (no video).

While most Orange County Real Estate Photographers supply a standard amount of photographs and charge an additional fee for each additional photo, some photographers(20) provide a standard number of photos and charge an additional fee for each additional shot.

7.Pricing — Cascade Real Estate Photography

Includes 25-30 high-definition HDR photographs of excellent quality. Provided within 24 hours for usage in both the MLS and printing applications. For properties larger than one acre, there is an extra fee of $50 or more(21). For more information on our different picture packages, please see our Real Estate Photography Pricing page. How much will it cost to renovate the house?

25th of May, 2021 2 reviewers have given it a 5 out of 10. (22) … Learn more about Northern Virginia Real Estate Photography Pricing-Information by visiting our website. In Virginia and Washington DC, there are a variety of marketing and photography solutions.

8.How much do I charge for real estate photography? – Quora

A simple real estate photography shoot with a professional photographer would typically cost between $110 and $300 per shot for images only, depending on the location (no video). 14 responses, 1 vote: That is a difficult question. The field is extremely competitive, and the simplicity with which digital(24) may be used. If you’re one of those photographers, you’re probably thinking how much you should charge for real estate photography. Well, there are a plethora of factors to consider,(25).

The majority of companies charge based on the type of property.

9.8 Shocking Truths About Real Estate Photography

When you consider that professional real estate photography for your listing may earn you an additional $2,041 on a single sale, and that the typical real estate(27) agent can make an additional $2,041 on a single transaction. Real Estate Photography Fees and Charges. Real estate photography packages start at $250 and go up in price as the project advances in complexity. A total of 36 professionally edited(28) songs are included in the package.

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10.How to Become a Real Estate Photographer + is it Worth it …

However, this is not the most effective method of determining the cost of real estate photography. In most cases, real estate photographers get paid on a per-square-foot basis for the home they are photographing (29). Property Tours and Real Estate Photography Prices for Everyone View Real Estate Photography Prices for Everyone. You may combine any of the other four services to get a fantastic deal on a bundle. a total of 25 images for $150.00 a total of 35 images for $165.00 a total of 30 images for $155.00 (30) … JB Real Estate Photography in Atlanta, Georgia charges the following rates.

  • (31)… Real estate listings with attractive, professional photographs attract more attention and are more likely to sell at the asking price you have set for them.
  • (32)… Pricing for Virginia Real Estate Photography – Download the price list Please keep in mind that if you cancel your shoot within 3 hours(33), you will be charged a $75 cancellation fee.
  • Pricing for photography services.
  • (35)… I’m attempting to break into the real estate photography business as a method to supplement my income.
  • When it comes to selling a property, real estate photography is second only to pricing as one of the most critical aspects to consider.

(37)… A list of prices for real estate photography and videography The turnaround period for photograph delivery is 24 hours. Photo(38) is an example of professional real estate photography.

Excerpt Links

(1).Price List for Real Estate Photography in 2021 | Hourly Rates Unmanned aerial vehicle (UAV). (2).Real Estate Photography Pricing | Ten Tips for Making a Profit in Real Estate Photography (3). How to Determine the Cost of Your Real Estate Photography Services (2021 Tips) (4). Real Estate Photography Pricing Formula – The PFRE Method (5).Real Estate Photography Salary – How to Determine the Value of a Property. (6). What Does it Cost to Hire a Real Estate Photographer. (7). The Best Way To Price Real Estate Photography (with 10 Profitable Strategies) (8).

  • The cost of real estate photography: what does a picture shoot entail?
  • Pricing and Hiring Guidelines for Real Estate Photography (11).
  • How Much Does Commercial Photography Cost?
  • (12).
  • Pricing Guide for Real Estate Photography, as well as Tips (14).
  • Snappr is a social media platform.
  • Your Complete Guide to Commercial Real Estate Photography: Costs, Techniques, and.

Pricing for Bend Real Estate Photography is available upon request (17).


(19).How Much Do Real Estate Photographers Get Paid?

NYIP Photo & Video.

Learning About Luxury Real Estate Photography Pricing and Arrangements Cascade Real Estate Photography Pricing (21), Salt Lake Home Photography – Real Estate Photography Pricing (22), Cascade Real Estate Photography Pricing (23).

Photographic Services for Northern Virginia Real Estate (24).

— Answers on Quora (25).


TRUiC (27).

Pricing for Boston Real Estate Photography and Video |



Is it possible to justify the expense of a.

JB Real Estate Photography — Pricing Information (32).


Virginia Real Estate Photography — Virginia Real Estate Photography Pricing.

Pricing and information about real estate photography may be found here.

Pricing for Photography in 2021 |




Estate Photography & Videography.

How to Set Your Real Estate Photography Pricing (2021 Tips)

The majority of photographers have difficulty determining how much to charge for their services. That might be even more problematic when it comes to pricing for real estate photography.

Let’s take a look at some of the things you should consider when setting rates for your real estate photography company. Follow these ten suggestions to guarantee that you are charging a fair price for your real estate photography services.

10. Study Your Competition to Learn the Local Rates

Your knowledge of current real estate photographers in your local market will serve you well in the future. Find out what rates your competitors are charging. Investigate the starting rates as well as the pricing range. Make certain that you are aware of the degree of quality that your rivals provide. Knowing your local market can assist you in defining the services and products you will provide in your real estate photography business. You will also understand your place in the group. If you wish to charge more than the average, you must be able to defend your decision.

  1. You should also take into account the geographical area in which you work.
  2. Photographers who specialize in real estate photography may be found in my neighborhood, charging anything from $100 to $500 each session.
  3. For services such as twilight photography and video tours, prices will increase.
  4. Investigate the portfolios of your rivals’ companies.

9. Talk to Clients to Explore Market Needs

To enhance your product, just ask your customers what they are seeking for and what they are not interested in receiving. It allows you to assess how successfully you meet the demands of your clientele. This will have an impact on the pricing you are able to demand. Do your clients like the fact that they only have to deal with you directly? Fantastic! You now understand that you must maintain your role as the company’s public face, even if you hire outside support. Do your clients expect you to respond to them as quickly as possible?

  1. When it comes to real estate, turnaround times are frequently fairly short.
  2. This often results in a turnaround time of 24 to 48 hours.
  3. These can include video tours, twilight photographs, and photographs of the surrounding area.
  4. Consider making them available as optional extras that agents can select for specific listings.

8. Decide Between Quality vs Quantity

When it comes to determining the cost of real estate photography, there are two fundamental approaches that you may follow. You have the option of focusing on quality or quantity. Is it your goal to complete standard listings while streamlining your procedure in order to complete a big number of shoots? Alternatively, do you want to photograph high-end real estate listings but spend more time on each shoot? This would result in fewer total shots being completed. If you pick high-end properties, you will get more involved in the editing process.

  1. Photos are frequently used to display distinctive design aspects or expansive perspectives.
  2. You’ll be putting in more of your time, energy, and skill into each shot as a result of this arrangement.
  3. If you choose to concentrate on quantity rather than quality, you will still produce high-quality work.
  4. Instead of concentrating on artistic expression, you’ll aim to simplify your workflow as much as possible.
  5. The emphasis will be on providing broad pictures that are crisp, clear, and well-lit.
  6. Many of the listings will appear to be the same, making the process feel a little monotonous at times.
  7. There are more listings in the mid-range of the price spectrum.
  8. Because of the lower price tags, this is also an excellent category to fall into while you are learning the ropes.
  9. Each shoot will have a lower cost associated with it.

Your expenditure of time and energy should be equal to or more than this. You can provide your services for a variety of different sorts of properties. However, I’ve discovered that most photographers, after a period of time, tend to specialize on one or two areas for the majority of their work.

7. Set the Number of Images You Provide to Your Clients

For the most part, real estate photographers supply their customers with 25-50 final photographs. However, there are times when you will need to generate more than usual. It might be because of the size of the property or because of unique qualities that the real estate agent wishes to draw the buyer’s attention to. Regardless of the outcome, more images imply more work for you. You’ll have to put in more effort capturing photos and editing them as a result. You have the option of setting a restriction on the amount of images included in your basic package.

Another option is to differentiate the rates based on the size of the property being offered.

6. Consider Different Factors When Setting Your Pricing

Many people believe that shooting photographs is the most important aspect of real estate photography. Although every element that takes your time and money should be taken into consideration, this is not always the case.

Client Communication

Consider the amount of time you spend communicating with your clients via email or phone. It takes time to discuss the services they require as well as the day and time of the shooting. In addition, you must inform your clients about the photography and its purpose. You want to make sure that they clean and clear their houses before you leave them. When you first arrive at the property, you don’t want to waste time cleaning up after yourself.

Transport Costs

Whether you are driving or taking other modes of transportation, it will cost you money in the end. You must factor this into your pricing calculations as well. Alternatively, you might establish lower charges while agreeing with the client to cover your transportation costs.

Gear and Equipment

As a real estate photographer, you don’t need a lot of glitzy equipment to accomplish your job. However, you will need to make an initial investment in order to get your business off the ground. A camera, lenses, a tripod, and even a few lighting equipment are all necessary. If you spend money on your equipment but do not calculate pricing to recoup your investment, it is simple to lose money. Image courtesy ofPixabay user Mike Gattorna.

5. Decide on Your Post-Processing Strategy

As a real estate photographer, it is impossible to escape the need to post-process your images. Your customers’ real estate listings will only sell if their photographs are flawless. It is possible that you may need to change the sky in Photoshop or make other tweaks. You may find yourself spending more time editing images than you do taking them. You have the option of performing the post-processing yourself and include it into your pricing. You can also outsource the editing portion of the project.

You would have to pay money to hire them, but you would gain valuable time to devote to the development of your company. If you optimize your post-processing technique, you may find yourself working for a greater number of clients.

4. Ensure Quick Turnaround for an Extra Fee

When you work in real estate photography, you may be able to maintain a regular work schedule. This sort of company, however, need a flexible work schedule. Real estate agents are motivated to sell the property as quickly as possible after it has been listed. They require a speedy turnaround of the photographs. You have the option of charging a premium for last-minute calls or requests made with little notice. You can even demand extra costs if the client need the images sooner than 24 or 48 hours after you submit them.

Then you may charge greater charges because you are available to clients at any time of day or night.

3. Reverse Engineer Your Real Estate Photography Pricing

To reverse engineer a process is to take a step back and examine it from the beginning. You’ll have a better notion of how much to charge if you do this up front. Consider the number of hours you spend on a normal real estate photography project, for example. From client interactions to travel time to the actual shoot and editing time, everything is a time commitment. Consider how much you need to earn hourly in order to meet your bills, pay taxes, and cover additional expenses. Then make sure you give yourself a sufficient profit.

  1. And there you have it!
  2. This might be a challenging task to do.
  3. It at the very least helps you understand what you’ve been receiving on an hourly basis.
  4. Keep in mind that your shots may take longer to complete and that the timeframes will fluctuate more throughout the early phases.
  5. The amount of time spent on each job will decrease.
  6. Additionally, if you are a more experienced photographer, you may use it to audit your charges (which is a good idea every year or so).

2. Charge for Premium Services

Real estate brokers frequently have additional requirements that must be met. These can include twilight real estate photos, videography, and drone photography, among other things. When photographing real estate at night, various lighting equipment and different editing presets are required to achieve the desired results. You’ll also have to put in extra hours to get the shots you want. Videos are a popular and effective method of guiding potential buyers through a real estate transaction. It creates more positive perceptions of the room and the overall ambience of the home.

Due to the fact that post-processing might require more time and effort, it is important to make sure that you get your money’s worth out of your labor.

Drones have also become popular among real estate photographers.

Drone photography makes viewpoints more distinct and easy to comprehend than traditional photography. In certain areas, you must either purchase a drone photography license or obtain a permit in order to operate one. These are additional expenses for which you might charge a greater fee.

1. Test Your Offering and See If Your Rates Work

There will still be some trial and error at the end of the day, after all. As soon as you’ve completed your study and settled on an offering, you should send it out into the world and see how others react to it. Maintain an open mind to the possibility of making changes, but resist the temptation to be persuaded by every piece of input you get as well. Always remember to go through the following processes at least once a year to ensure that your rates are accurate. You’ll be able to tell whether there’s anything you need to adjust after that.

A follow-up email that you send to your customer after each shot to see whether they are satisfied with the outcomes might be a good idea.

Find out whether there was anything in particular that struck out as extraordinary from this session.

  • Is the idea coming from a client or potential client with whom I would like to collaborate? Is this an idea that has been made by numerous people?

If the modification is being made for someone who is not a good match as a customer, I would most likely decline to make the change. They don’t fall inside my target demographic. Similarly, if I receive a request from only one client out of thirty, I will most likely postpone making any modifications until I receive more requests. If someone else brings it up, I will give it more thought.


The process of determining your real estate photography price might be stressful. However, with time and experience, it becomes less difficult! Knowing your market and having a wealth of information are critical components of success. These can assist you in gaining understanding on the charges for your services. Furthermore, remember to change your real estate photography fees from time to time once you’ve established them for your business. You’re interested in finding out more about how to enhance your photography skills.

Check out our wonderful post on real estate photography marketing strategies that actually work for even more helpful advice.

The Real Estate Photography Pricing Guide You Needed

For many photographers, beginning a real estate photography business appears to be a financially rewarding venture. Having said that, have you ever taken the effort to figure out what the appropriate cost for your services should be? If this is the case, you are not alone. Many photographers find it difficult to determine how much to charge for their services. And this is especially true for real estate photography. If the notion of calculating price causes you anxiety, you may take a deep breath of relief.

What the Data Says About Real Estate Photography Pricing

Pricing for professional photography services varies from photographer to photographer and is not the same for all photographers. It all relies on the sort of goods or service that you’re providing to your customers. A few hundred dollars may be enough to cover the expense of the photographs alone in real estate photography. Higher-end photographs might cost hundreds of dollars and may have additional features that are not included in the base price. According to data from the United States, real estate photography services cost between $93 and $300 per session in the country’s 50 most populous cities.

As a general rule, this pricing is calculated on the basis of a 3,000-square-foot home and contains 10 to 25 MLS-ready photographs. Now, let’s take a look at the fees that real estate photographers charge in a few different states and locations, specifically:

  • Maine– One real estate photographer charges $225 for properties more than 3,000 square feet and $190 for homes smaller than 3,000 square feet in Maine. Furthermore, videography is not included at this pricing.
  • The state of Utah charges $130 for images and $300 for filming by a real estate photographer.
  • Charleston, South Carolina — The city of Charleston is home to the South Carolina State Museum. One real estate photographer costs $500 each listing, according to the company. The average listing price for the residences that she photographs is around $1.3 million.
  • Miami — One real estate photographer charges between $250 and $500 for images of homes for sale.
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The process of determining the proper cost for real estate photography services may be time-consuming and difficult. If you undervalue your services, you will miss out on the possibility to generate big money. However, if you charge too much for your services, you will only be able to work with a small number of clients. Continue reading to learn how to price your services in accordance with their value.

What to Consider When Setting Your Pricing and Packages

Experience in the photography sector may decide your income, regardless of whether you work for a photographic firm or operate your own business. A rookie photographer will earn less money even if he or she accomplishes the same work as a highly regarded photographer since the latter has more expertise. Knowing how to use a camera does not automatically qualify one as a seasoned photographer. A home or other piece of property’s most stunning features are captured and brought to the attention of the client by a photographer.

Cost of Transport

One or more of your clients may have real estate holdings in your neighborhood. Others, on the other hand, may have qualities that necessitate the use of a car or public transit. If it takes you 10 minutes to drive to the property or over 2 hours, you will have to spend money on petrol regardless of how quickly you get there. As a result, while determining the price of your services, include the cost of transportation. Another alternative is to cut the price of the services while also requiring the client to compensate the company for transportation costs incurred.

(Keep in mind that, once you begin working, you are considered to be operating a business by the Internal Revenue Service, regardless of whether you have formed an LLC.)

Communication With Clients

When determining how much to charge for your services, factor in the amount of time you spend speaking with clients. This is true regardless of whether communication is conducted through phone, email, or other means. When communicating with clients, it is important to inform them of what you anticipate from them during the picture shoot. Allow them to clean and clear the premises before you arrive to prevent wasting time when you arrive. Take the appropriate amount of time to explain your expectations, as well as those of your client, and how long the picture shoot should go.


It is not necessary to have the most expensive and up-to-date equipment in order to be a great photographer. However, in order to perform at your highest level, you must have the proper equipment. All that may be required is a camera, lenses, a tripod, and a small amount of illumination. Don’t blow all of your money attempting to get your hands on the most up-to-date and cutting-edge technology available. The above is especially true if you’re just getting started in the real estate photography industry.

Instead, spend your money on only the items that will assist you in performing your work properly. Listed below are the essential gear for a photo session, from the most basic to the most advanced:


Another activity that photographers must devote time to is post-processing their images. In most cases, this takes many hours longer than the actual picture shoot. Replace sky, balance brightness, enhance colors, remove undesirable clutter, and hundreds of other modifications are all part of the photo-editing process. Additionally, Adobe Lightroom and Adobe Photoshop, despite the fact that they are the greatest editing products available, are both expensive. You may, however, choose to outsource the editing of your photographs rather than doing so yourself.

It goes without saying that you’d alter this quantity for each photo shoot package based on the number of photographs you’d committed to give to the customer.

Turnaround and Timing

A turnaround time of no more than 48 hours would be expected by real estate agents following the picture session. Others, on the other hand, may require a turnaround time of 24 hours. In such situation, you may choose to charge a higher rate for your services to compensate for the additional effort you’ll have to put in to ensure that the images are delivered to the customer on time. If you’re regularly responding to requests to photograph properties on short notice or to produce images to a customer within a short period of time, it’s possible that your personal life may suffer as a result of your work.

If your consumers want their images sooner than 24 or 48 hours, you might charge a greater fee for your services.

Fixed Costs

Among other things, the following are the fundamental expenses that real estate photographers must cover: Even if you’ve already invested in camera equipment and a computer, you’ll almost certainly need to have them repaired at some time. In order to save money for repairs, make sure that your price is high enough to cover the costs of repairs.

Your Region

Of course, your pricing will be heavily influenced by where you reside and the cost of living in that location. If a real estate photographer lives in San Francisco, he or she may charge $200 for a single photo session. However, a person residing in Waco, Texas, would be unlikely to be able to charge the same fee. However, just because you reside in a tiny city or town does not imply that you should undervalue your own abilities or abilities. Your work will be appreciated by the proper clientele if you charge a fair price for your services.

In many cases, real estate agents receive a 6 percent fee on the sale of a home.

Alternatively, if you are hired by the property’s owner or seller, that individual stands to gain hundreds of thousands of dollars from the sale.

However, whether or not they are successful in selling the property may be determined by how well they display it to the general public. It is at this point that your expertise as a real estate photographer will be required. So, do you think your work is truly that valuable? Absolutely!

Property Type

As a real estate photographer, you may be asked to capture a broad range of different properties and situations. Depending on their size, different properties will require more or less time to photograph, which will have an influence on your cost. Consider the difference between a little dwelling and a multi-story structure. When photographing large-scale estates, you may choose to provide an all-inclusive picture shoot package. Interiors, exteriors, as well as headshots of the real estate agents, might be included in this bundle.

Premium Services

Real estate agents frequently have other requirements besides photography, which you will have to accommodate. Some of these are listed in the following section.

  • Location proofing and delivery (shooting tethered, for instance)

The fact that these premium services need more equipment and time than a simple picture shoot makes charging a higher fee for these premium services an attractive proposition.

Business Operations

Taking photographs is not the only method of running a business that you should employ. Being a business owner also entails being in charge of the non-creative areas of your company’s operations. Among these are the tasks of planning, arranging, coordinating, supervising all photo shoot resources, and delivering the finished products to the customer. Business operations also entail yearly financial, legal, and marketing duties that must be accomplished. These activities can take a significant amount of time, money, and resources to complete.

The Value of Your Work

How can your knowledge, abilities, and experience assist customers in achieving the outcomes they desire? If you take great images and achieve favorable results, don’t be scared to charge a premium fee for them in accordance with their value. Remember to take into consideration what type of business you are running. Is it a high-end premium brand or a low-cost budget brand?

Your Salary

What do you want to be compensated for the time you spent filming? What is the monetary value of your time? Keep in mind that this is merely the amount of time spent photographing. This does not account for the time spent on other things as well. Does it matter if you spend an hour photographing a property if it’s only worth $50, or maybe even $200 to you? Whatever you consider your worth to be, make sure to include it in our system. Keep in mind that you can change this pricing once you’ve calculated all of your expenses.

Free Time

As is true for every business, there will be periods of high activity and periods of low activity throughout the year. Before establishing your firm, you had a steady source of income and, if you worked full-time, you probably had paid vacation time. Business owners only make money for the time they invest in their businesses. Because of this, you must ensure that your pricing structure allows you to set aside enough time to devote to your personal life as well as sick days and vacations.

Assume that you will be working around 44 weeks per year, which will assist you to balance out hectic periods, holidays, and leisure opportunities.

8 Tips to Price Your Real Estate Photography Services

The practice of charging by the hour is particularly widespread among wedding and event photographers. For real estate photographers, however, this is not the case. Instead, charge based on the type of property, the number of rooms, or the amount of square footage of the property. Why is it unhelpful to charge on an hourly basis? When shooting real estate, you want to make certain that you have the flexibility to spend as much time as necessary getting things just perfect. If you charge by the hour but work at a speed that is too sluggish for your clients, they may feel that you are taking advantage of them and terminate the relationship.

Explore Market Needs

Isn’t it logical, if you want to get new clients, to ask your present clients what they like and don’t like about your products and services? The extent to which you are able to satisfy the demands of your clients will have an impact on how much you may charge for your services. As an example, do your clients like the fact that they can communicate directly with you rather than with another representative? If this is the case, be sure to remain accessible to your clients, even if you are collaborating with others.

If this is the case, make certain that you streamline your procedure as much as possible in order to send your client’s images when they require them.

Improve in Efficiency

In most cases, the amount of money you receive from each customer will be in the hundreds of dollars, not thousands of dollars. As a result, the efficiency of your workflow determines the profitability of your company. When it comes to retaining customers, quick response times and meticulous attention to detail are essential. If you guarantee a customer that you will produce images within a specified time limit, make sure you follow through on your commitment. The slightest difference in delicate tones or colors in your post-production will not bother your clients nearly as much as the slightest delay in delivering the photographs.

Quality vs. Quantity

When it comes to determining the cost of real estate photography, there are two primary approaches that you may take:

  1. Concentrate on quantity– Photograph conventional listings, but streamline your process so that you can do a big number of photos in a short period of time.
  1. Concentrate on quality– Photograph high-end homes, but allow yourself as much time as you need for each session
  2. And

The Psychology of Pricing

Another point that business owners should be aware of is the importance of understanding pricing psychology. If you have three primary packages or goods to pick from, the middle tier is likely to be the most popular among your customers. The lowest price you may charge for your bottom package is as low as possible without compromising the job’s profitability. It is recommended that the top package be a “VIP experience” that would attract high-end clientele.

Assuming that the medium package is what the majority of clients would like, make certain that it covers everything that the average client would find appealing. Also, keep it within the financial constraints of your target market.

Don’t Sell Yourself Short

If photography were easy, everyone would be doing it. But it is not. Clients employ photographers because they have skills, expertise, and experience that other people do not have, and they want to be unique. Even if you simply work for a day on a picture session, clients are paying for years of experience and knowledge. To avoid selling yourself short, don’t think that you must offer low rates in order to attract clients. Keep in mind how valuable you are. If you’re doing low-paying jobs or providing free services just for the purpose of photographing a beautiful place, you may want to reevaluate your worth.

By pricing appropriately, you demonstrate that you are confident in the quality of your job as well as your personal worth.

Add Profit Margin

Once you’ve calculated all of your costs, you’ll have your profit margin, and you may use it to save aside money for your future retirement. Consider yourself to be an entrepreneur, not an employee, and be sure to set aside enough money for yourself. Your net income is the amount of money earned by your company after deducting expenses from revenues. It is necessary to remove costs from revenue in order to arrive at net income in the first place. After that, divide your net income by your revenue to arrive at your net sales figure.

Test Your Rates

After you’ve determined your pricing, the next stage is to experiment and learn from your mistakes. It’s now time to showcase your price to prospective customers in a professional manner. Take note of their emotions and how they influence your sales. Inquire about their thoughts on your price as well. If the original price structure doesn’t work out, be open to modifying it to make it better. Also, it would be a good idea to conduct an annual review of your price to determine if any adjustments are necessary.

Final thoughts about real estate photography pricing

To be sure, determining the appropriate pricing for your services is not a simple process. It is, nonetheless, necessary in order to develop a lucrative firm. The more time and effort you devote to developing your pricing strategy, the more comfortable you will feel with the results. Hopefully, you are now prepared to begin operating your real estate photography business. If this is the case, be sure to read this post to ensure that you are prepared to compete with other real estate photographers in your area or state.

Pricing should not be based just on your competitor’s pricing, but also on the value of your time, your work, and YOU as an individual.

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