How To Build A Real Estate Team? (TOP 5 Tips)

How to become a real team?

  • Get a good team. They need to have raw talent.
  • Get them to be team players. This is key,and hard.
  • They hold each other mutually accountable. Quite key.
  • They communicate. Coach K says this is key.
  • They have a tough mission. This seems to be essential.
  • Let them self-organize. You must.
  • Don’t let them flounder too much.


What are the roles of a real estate team?

As real estate teams grow, the variety of roles your team members hold will grow as well. Responsibilities might include:

  • Marketing activities.
  • Lead generation tasks.
  • Agent support activities.
  • Customer care.
  • General office duties.

What is a team in real estate?

A real estate team is a group of real estate agents who work together and share commissions. A client can contact any other team member for assistance if one particular agent isn’t available. Someone is always there, even if the client has been assigned to the care of a particular agent.

Is it good to be on a real estate team?

Who Should Join a Real Estate Team? Joining a real estate team is generally a good choice for a new agent. It allows you to benefit from the experience, knowledge, and skills of other agents while also building your own career.

How do you motivate your real estate team?

Realtor Motivation: 6 tips and ideas for an inspiring real estate agent work environment

  1. #1. Keep your feedback specific.
  2. #2. Offer public recognition.
  3. #3. Make your office fun.
  4. #4. Use the right technology.
  5. #5. Strike the right balance in your performance tracking.
  6. #6. Give your agents the right tools to work with.

Why do agents join teams?

Agents are joining teams to be part of something bigger than themselves — to work in a community of other people to accomplish the vision of the business that aligns with their personal vision. People enjoy and want to be part of a community. A team can create that community and caring atmosphere.

Do real estate agents work together?

This profession requires everyone to work together. Listing agents and buyers’ agents need to cooperate to ensure the property sells. Building relationships with other real estate agents by trying to get along builds mutual trust. Remember: Competing real estate agents must work together in order to make more money.

Are real estate agents in demand?

Job Outlook Overall employment of real estate brokers and sales agents is projected to grow 4 percent from 2020 to 2030, slower than the average for all occupations. Despite limited employment growth, about 47,500 openings for real estate brokers and sales agents are projected each year, on average, over the decade.

Does Keller Williams have teams?

Our support teams keep things running smoothly for our franchise offices and associates around the globe. Franchising, contracts, compliance, litigation management and mergers are all important services that require the best!

Do real estate teams provide leads?

Not only does a team help agents sell houses by providing leads and training, but they also provide motivation and push agents to succeed. A team should provide books, CDs, and other learning material to their agents. I signed up for a real estate agent training course that provides training CDs every month.

What are the cons of being a real estate agent?

List of the Cons of Being a Real Estate Agent

  • You might find yourself working a lot of hours every day.
  • There are no income safety nets in place for real estate agents.
  • Most of your customers will have a single transaction through you.
  • There are limits on how far you can go with this career.

What questions do brokers ask?

Personal questions brokers ask before approving your home loan

  • The Four C’s of home loan approval.
  • Do you own any pets?
  • Do you gamble?
  • Do you have a gym membership?
  • Do you subscribe to any streaming services?
  • Are you trying for a kid?
  • Are you returning to work after parental leave?
  • Is your phone on a plan?

How To Build a Real Estate Team – Ultimate Blueprint (2022)

In the last five years, I’ve managed three separate real estate teams: one when I had my own independent agency and two when I joined eXp Realty. Everything you need to know about putting together a real estate team will be covered in this piece, so read on!

How to Join a Real Estate Team

The most effective method of joining a team is to network with other agents and learn the names of team leaders who are wanting to expand their ranks. Once you’ve identified a few potential team leaders, meet with at least three to five of them to see whether or not their team model is a good fit for you. Look for a team leader that has at least a few years of experience, as well as a team that shows evidence of improvement year after year, according to the report.

Should You Join a Real Estate Team?

If you have previous expertise in the sector and have built up a database of contacts in your area of influence, you are not need to join a team in order to succeed. In contrast, if you’re just getting started in real estate or are working in a new market, you might want to think about joining a team of professionals. As a result, you will get more familiar with the neighborhood and will have a regular stream of leads flowing in to your office. Being a part of a team may also provide new agents with valuable industry experience, accountability, and the opportunity to learn about effective team structure.

Who Should You Add to Your Real Estate Team?

Every real estate agent should have someone who handles the documentation associated with the transaction. This is why the first step in putting up a real estate team is to employ a transaction coordinator to help with the process. You should hire one as soon as possible, regardless of your degree of experience. While you concentrate on lead generation and company development, the amount of support your clients receive from an assigned transaction manager will make you appear to be a seasoned expert.

Showing Assistant

A showing assistant is equally as vital in the real estate sector as a transaction manager in terms of productivity. If you have to travel or get preoccupied with other activities, a showing assistant can guarantee that your customers still have the opportunity to view the properties they are considering. When it comes to showing assistants, they are often another real estate professional that is available to assist you on an as-needed basis.

Full Time Employees

As soon as you reach the stage where you’re selling more than 40 properties each year, you may start thinking about employing a full-time administrative assistant to take over for your transaction coordinator. When compared to paying for transactions on a per transaction basis, having a paid assistant who also performs the duties of the transaction coordinator in addition to other jobs will save you money over the long term. In an ideal world, you would give your full-time assistant a beginning salary of $35,000 to $40,000 per year, with benefits.

If you can locate an assistant who also happens to have a real estate license, it’s worth it to pay a little extra. It is not, however, a mandatory condition. If you ever need assistance with a work that necessitates the use of a license, an assistant with a license can come in handy.

Buyers Agents

Hire a full-time sales representative only when you’ve sold at least 60 properties each year in a regular and reliable manner. The reason for this is because you will be responsible for dividing commission with them as well as generating leads for them, so you will want to ensure that your business is steady. You should divide the commission with a full-time buyer’s agent at a 50/50 rate or less. When deciding on a commission split, take into consideration your overhead expenditures and whether or not you will have enough profit left over.

How to Run a Successful Real Estate Team

Create processes for yourself first, and only then will you be able to begin inviting people into your firm. The number of leads generated and the number of sales closed are critical in order to achieve this goal successfully. For example, how many leads you create per week and per month are important considerations. Then, how many of those leads resulted in the signing of a buyer’s representation agreement on your part? How many people did you manage to persuade to sign a listing agreement? How many of them who signed a contract actually went through and bought and closed their business?

It is then your responsibility to determine if they are converting transactions at the same rate as you were converting them independently.

Client Feedback

Most essential, you must verify that your representatives are providing the same level of customer service that you provide yourself. As a result, it is critical to maintain contact with your customers. This may be as basic as giving them a survey at the conclusion of a transaction to learn about their overall experience.

Streamline Your Sales Process

Providing your buyer’s agents with a buyer checklist of your sales process is an excellent approach to ensure that things continue to go as planned. Review this checklist with your agents to ensure that they understand how to complete each transaction in the manner in which you like. You can have a new agent shadow you for at least three to four months to assist you in training him or her.

Track Your Financials

The most important step in figuring out how to develop a real estate team is to keep track of your finances. This necessitates the preparation of a monthly profit and loss statement. You must understand how much money you are producing, how much money you are spending, and how much money you have left over in profit. Even more so when you have a buyer’s agent working for you, it’s critical to keep track of these figures. When you initially start out with your team, it’s possible that your earnings may suffer a little bit.

In addition, the new buyer’s agent will most likely not have the same level of performance right out of the gate as the old one.

What to Avoid When Building a Real Estate Team

You should be keeping track of your development at all times.

If you simply follow your instincts and do not check to see if you are on track to meet your objectives, it can have terrible effects for the success of your team. Make a plan, and then keep track of how well you are doing in terms of following through on it.

Don’t Purchase Leads

Avoid purchasing a high number of leads with the intent of using them to build a team. Many agents believe that doing so will immediately increase their profits, but in reality, this is frequently not the case. While you may be able to sell residences, this does not necessarily imply that you will be successful when expenditures are deducted. You should already have a structure in place for dealing with deals that come in, and the buyer’s agent should be in charge of such transactions. This will help your team to develop in a natural way.

Don’t Mistake Carrying the Team for Profit

Don’t fall into the trap of selling the majority of the houses on your team and thinking that this would ensure that you remain successful. If you’re not familiar with the figures, it’s easy to mistake selling real estate as an individual agent with having a lucrative team of real estate professionals. Take, for example, the scenario in which you are responsible for selling the great majority of transactions on your team. However, when you take into account the expense of the team as well as the income generated by the other agents, you may find yourself in the negative on a monthly basis.

Don’t Have a Complicated Commission Split

If your buyer’s agents locate deals on their own, don’t give them a different commission split than your other agents. You, as the team leader, should not be subjected to this sort of arrangement where the agent makes more money on their own. Moreover, it has the capacity to affect their motivation in diverse ways. For example, they may be unwilling to work a deal you offer them if they believe they would earn less money than they would if they worked a contract they found on their own. Again, if you want to stay up with overhead expenditures, a 50/50 split is the optimum solution.

It is a good idea to increase the split at some time in order to stimulate growth within your team.

Don’t Rush Hiring

When you’re just getting started with a team, it’s easy to fall into the trap of accepting anything you can get for the purpose of expanding quickly. However, this is a mistake. Instead, take things slow and recruit one worker at a time, as the situation requires. Make certain that they are the best match possible, and provide them with excellent training. You should also look for someone who has the correct frame of mind. Look for someone who is hungry for success but hasn’t quite figured out how to get there on their own.

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Look for someone who understands how difficult the profession is and who is open to accepting your assistance.

If possible, avoid employing a part-time real estate agent since they will not be as committed to the team as a full-time agent will be. Furthermore, you should avoid hiring a brand new agent unless they have at least six months of past real estate sales experience under their belt.

Don’t Lose Touch With Clients

It is impossible to ignore your personal relationship with a customer, even if a buyer expert on your team served the client’s needs. Regardless matter whether the customer has had a positive or negative experience with one of your agents, you are the team leader at the end of the day. If they ever decide to buy another property or receive a reference, you’ll be the first person they call. The capacity to obtain recommendations has a direct influence on the growth of your team and the success of your real estate firm.

Don’t Take on Too Many Expenses

If it is not absolutely required, avoid incurring any more overhead expenditures. For example, if you’re just starting out, you generally won’t need to pay rent for an office space. Keep lead generating expenditures to a bare minimum, and build your staff organically, as previously discussed. Also, refrain from purchasing new tools or systems because they will not help your team achieve success. It will be more important to continue with the same techniques you were already employing, while also incorporating appropriate technologies when they become available down the line.

Don’t Forget to Stay Consistent

Finally, when it comes to putting together a real estate team, consistency is essential. In fact, it is much more crucial as a team leader than it is as a single real estate salesperson in today’s competitive market. It is important for you to be constant as a team leader since this will assist your agents in being consistent. Consequently, make certain that you are either naturally consistent or that you have methods in place to assist you.

Final Thoughts on How To Build a Real Estate Team

When you put together a real estate team, you are either purchasing more time or increasing your income. However, you cannot have both at the same time. The purpose of recruiting buyers agents is not to work less, but rather to undertake more prospecting and generate more leads. If you’re satisfied with your profits and want to free up more time, you’ll have to sacrifice the money generated by your team. Therefore, consider what you hope to gain from your team as well as where you see your real estate firm heading in the future.

What have you gained from your experience as a team leader?

Would You Like To Partner With Me?

For more information on the advantages of partnering with me at eXp Realty, please visit my Partner Page. I’ve worked with hundreds of real estate agents, team leaders, and brokers from all over the country to help them grow their businesses and create new revenue sources for themselves. We can make this year your greatest year ever if we work together!

Build a World-Class Real Estate Team in 8 Steps

Are you putting together a real estate team? Take a look at this guide! We cover all you need to know about putting up a competent and profitable real estate team, from being financially prepared to recruiting the appropriate team members at the right time. So you’ve been working in the real estate market for a few years and have earned a reputation as a knowledgeable and experienced expert. You’ve raised your sights and want to take your real estate business to the next level by forming a real estate team.

Is there anything you should be aware of that you should avoid? And, more importantly, where would you even begin? Let’s have a look at eight measures that will assist you in putting up a world-class real estate group.

1. Make sure you have the business

When is the ideal time to begin thinking about putting together a real estate team of your own? In a nutshell, when you have the financial backing to justify it. The duties and obligations of a real estate agent are numerous and varied in nature. You must devote time to prospecting for new leads, implementing marketing campaigns, visiting with clients, liaising with mortgage brokers, escorting clients on property tours, and other activities. All of these responsibilities are critical to your real estate profession and should not be overlooked or neglected.

  1. You would eventually reach a point where it would be physically impossible to service any more clients, and you would be obliged to turn them away.
  2. However, just because you’ve reached this step does not imply that you must instantly put together an eight-person team to complete the task.
  3. It will only work if you are psychologically, professionally, and most importantly, financially prepared for it.
  4. Everything is dependent on your own circumstances.
  5. Despite the fact that she is frequently advised that she should have started her real estate team much earlier, she believes that she established her real estate team at the appropriate moment for her.

2. Get your systems in order

Before you begin employing employees, you must ensure that all of your real estate procedures and systems are up and running as smoothly as a beautifully tuned automobile engine. Thus, if/when you bring on an additional sales representative, you will provide them with a strong framework to operate within, and you will have the ability to rapidly integrate the sales representative and get him/her up and running.

Systems you need to get in order include (but are not limited to):

  • Your company’s vision, goals, and plan- What are your financial objectives, and how will your team work together to meet them? What are the characteristics that motivate your company? Do you have a specific plan in place to achieve these objectives? Creating a visual identity for your real estate company includes deciding on the colors, fonts, phrases, and logos that will be used. What kind of design will you use for your business cards, website, signage, and listing package?

We can assist you in developing a consistent brand identity for your real estate team here at AgentFire.

  • Tools and software- What types of tools and productivity software would you require
  • Plans for maintaining and growing your customer database- How do you intend to expand and sustain your client base? What is your procedure for following up? What contact management software do you use to keep track of your contacts? The use of transaction management systems determines how you will handle all of your real estate transactions. Do you have an online presence and a content marketing plan for your real estate business? Do you have a real estate website? What strategies will you use to advertise your homes on the internet? What sort of material do you intend to create? What strategies do you intend to use to grow your web presence in the future?

BairdWarnerdoes an excellent job of using content marketing on their website through the use of a blog, which they maintain.

  • Incentives for referrals- How much are you willing to pay for a recommendation, both internally through your agents and externally between brokerages
  • What will your commission splits be with your agents? How will you divide commissions with your agents? Will you provide leads to your sales representatives? In addition, how would the divide alter if they bring in their own leaders.

Keep in mind that when you take on the job of team leader, you are simultaneously taking on the duty of manager. This implies that your team members will seek to you for direction on the processes that they will be required to follow on their own. It is inevitable that your team will suffer from unnecessarily long delays, decreased productivity, and confusion if you do not have your home in order BEFORE you begin employing real estate agents.

3. Use a Personality Assessment Tool To Find Great Team Members

The temptation to hire the first real estate agent who walks into your office interested in joining your brokerage when you’ve reached a peak in productivity and are moving at lightspeed from one closing to another, and you suddenly find yourself with 30,000 tasks that need to be completed by yesterday, may be extremely strong when you’ve reached a peak in productivity and are moving at lightspeed from one closing to another.

  1. But resist the desire to give in to it. It is critical that you employ agents who have the correct attitude and personality for the job, rather than merely hiring an excited rookie who has just received his or her license.
  2. If someone on your team doesn’t have the correct attitude, they may become an energy vampire, which would demoralize the entire group.
  3. Make advantage of personality evaluation tools to ensure that you hire the most qualified candidates with the most appropriate personalities for the positions available.
  4. It’s crucial to understand that, while these tools will assist you in identifying candidates with the appropriate mentality for the job, they are not without their limitations.
  5. Occasionally, these personality tests will show that you have recruited the proper individual, but for whatever reason, that agent will fail to perform as expected.

If this occurs to you, don’t hesitate to seek medical attention. Take immediate action as soon as possible, and replace any agents who are causing problems on your team as soon as possible.

4. Hire an Administrative Assistant

It appears that there is significant debate among real estate team leaders when it comes to picking who to recruit initially. Some people believe that it is preferable to engage a buyer’s agent initially since a buyer’s agent is compensated on a commission split rather than a salary. Therefore, a buyer’s agent would not cost you any money out of pocket, and would assist you in converting leads that you would otherwise be unable to follow up on. On the other hand, it would be a prudent decision to recruit an assistant as soon as possible.

  1. You will be able to ensure that all of your real estate systems are up and running properly, and that everything is ready for the arrival of your new agents as a result of doing so.
  2. This assistance will save you and your buyer’s agent from having to spend numerous hours filling out the documentation that is required during the procedure.
  3. Virtual assistants are capable of performing nearly all of the tasks that a traditional assistant would perform.
  4. It’s possible that you aren’t yet financially prepared to establish a real estate team because you are concerned about the price of hiring a full-time administrative assistant.

5. Hire a Buyer’s Agent

Following the implementation of all of your real estate systems and the hiring of an administrative assistant to assist you, you will be able to devote more of your time to generating more leads than you ever could before. And when you begin to receive more leads than you can manage, it’s time to engage a buyer’s agent to represent you. The primary tasks of this agent will include lead conversion, showing homes, attending to the requirements of buyers, making offers, negotiating, and prospecting for both buyer and seller leads.

An experienced real estate agent will be able to begin producing results right away and will be able to begin implementing your real estate strategies right away.

All successful real estate teams begin with a real estate agent who has previously achieved success and gained valuable expertise. And, in order for the team to continue to be successful and to get stronger, it must recruit additional successful and skilled agents to join it.

6.Hire an Inside Sales Agent

Given the fact that you and your buyer’s agent will be so busy completing deals, you may find yourself unable to devote the necessary time to prospecting, returning phone calls, and following up with prospective new leads at some point in the future. At this stage, you would want to bring in an inside sales representative to help you out. When it comes to prospecting for new leads, this agent would be responsible for reaching out to expired listings and FSBOs, as well as prior clients in your database, persons in your collective sphere of influence, and so on.

7.Hire a Listing Agent

As a real estate team leader, one of your primary tasks is ensuring that your buyer’s agents are kept busy completing deals all year long, regardless of the season. It may, however, be necessary to employ a seller’s agent to assist you with listings if you are receiving so many inquiries that you are unable to manage any further listings. This agent will be invaluable in managing listings that you are unable to attend to on your own and will be able to add other properties to your team’s inventory when time permits.

8.Hire Specialists

Congratulations on reaching this milestone in your journey! At this stage, you have filled all of the main responsibilities on your team. However, this does not imply that you must end here. As your real estate firm continues to develop, you may find yourself needing to recruit additional buyers’ and sellers’ agents. Additionally, you may want to consider hiring other professionals, such as a listing manager, a marketing director, photographers, showing assistants, transaction coordinators, rentals’ agents, a success coach, and so forth.

  1. Putting together a real estate team is a step forward in your professional development.
  2. A real estate team, both in terms of structure and membership, gives you greater control over your business and your revenue levels.
  3. If you loved this post and don’t want to miss out on any of our future material, sign up for our monthly email.
  4. In addition, hello.
  5. We have a solution for everyone, whether you choose to handle your own digital marketing plan or prefer to have someone else do it for you.

If you would like a guided tour of all of our incredible capabilities, schedule a one-on-one demonstration with one of our Client Success Specialists. Alternatively, if you want to explore those features on your own time, you may take advantage of our SparkSite 10-day free trial.

How To Build A Real Estate Team

This is one of our favorite interviews with Ben Kinney, a mega-agent who has developed one of the most successful real estate teams in the country. Ben Kinney is one of the most successful real estate agents in the country. This Washington real estate agency has more than 500 houses on the market at any given moment! Learn how he recruits and hires team members, about the recruiting process, about team remuneration and structure, and about the allocation of buyer leads. As part of his presentation, he discusses some of the frequent obstacles that many real estate agents encounter when attempting to form a successful real estate team.

About Ben Kinney

Breviary was the first listing management system, and he is currently the founder and CEO of ActiveRain. He has been a top producing REALTOR and Team Leader at KW for many years, and he was named ‘The Innovator of the Year’ by Inman News.

About Real Geeks

Real Geeks is an all-in-one real estate sales marketing solution for agents and brokers that want to expand their client base and close more deals in the industry. This comprises real estate websites, a customized IDX feed, and a customer relationship management system for team leaders. More videos like this may be found at the following link: Note from the editor: This article was written by Kerry Lucasse, an agent and owner of eXp Realty. Information is believed to be reliable, but it may be subject to change.

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About Building Better Agents

We at Building Better Agents are committed to assisting agents in establishing and maintaining successful real estate careers. We assist agents in developing a strategy, developing a database, and working more efficiently in order to unearth the secrets to success as a real estate agent. All of this is accomplished without the need of cold calling, door knocking, or hunting down expired postings. Kerry Lucasse and Kary Perry, co-founders of Building Better Agents, are thrilled to be working as agents with eXp Realty.

  • Meet the BBA’s top executives
  • Learn about eXp Realty
  • And access new agent resources. Watch how-to videos
  • Become a member of the Academy

Please get in touch with us right away if you require any information.


Kerry Lucasse has spent nearly two decades in the real estate industry, during which time she has had the pleasure of building one of Atlanta’s top real estate teams, generating thousands of internet leads, and receiving numerous awards, including eXp ICON Agent, No. 1 Team in the United States, Chairman’s Excellence Award, and Rookie of the Year. At the moment, she supervises a local team of 20 agents, and she has over 6,000 agents working for her business throughout North America. As a real estate business consultant, Kerry has assisted hundreds of agents in growing successful real estate companies, establishing their brands, generating more leads, forming multi-state teams, and diversifying their revenue streams.

Developing Better Real Estate Agents!

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions

In our minds, a world in which every real estate transaction is straightforward, certain, and rewarding is what we are working toward. As a result, we strive to maintain high standards of journalistic integrity in all of our postings. Aaron West, a leading real estate agent in Modesto, California, and the creator of The West Experience Real Estate Group, says the choice to form a real estate team boiled down to one question: “What do you want to do?” If I keep killing myself, or if I branch out and build a team, which path will I take next?” West hired his first team member, a transaction coordinator, 12 years ago, and they quickly discovered that they were able to close about 85 sides every year as a group.

However, like many other great solo agents, West hit the limit of what a single agent could do on their own.

In the first quarter of 2019, the club completed 163 trades.

Before you begin, ask yourself these eight questions to help you go further and determine whether or not forming a team is the best course of action. (Photo courtesy of You X Ventures / Unsplash)

1. Am I starting a team for the right reason?

According to West, there is only one justification for an agent to even consider establishing a team: when there are too many leads for one person to handle alone. You could be familiar with agents who made the decision for emotional reasons — they believe it will be enjoyable to work with their excellent friends in the workplace. They believe that is the proper course of action. Others may form a team out of a sense of accomplishment, like in the case of Take a look at me now: I have my own squad, and I am significant!

Many individuals establish teams, West says, because they want to be able to claim they are the team’s leader.

Considering joining a real estate team?

2. Am I ready to be a leader?

The owner of a prominent real estate team in Cherry Hill, New Jersey, Robert Greenblatt, who founded his team more than a decade ago, says he has seen agents make the mistake of assuming they should join a team because they sell a large number of houses. However, even the most successful solo agent may not have the necessary capabilities; building a team necessitates leadership abilities rather than sales abilities. The fact that a person is a highly successful real estate salesperson does not always imply that they will also be a highly successful manager or leader, according to Greenblatt.

(Photo courtesy of Muhammad Faiz Zulkeflee on Unsplash.)

3. Do I have the right systems and processes in place to run a team?

The systems and processes you put in place will determine the success of your team more than anything else — marketing systems, lead generation systems, systems for tracking progress and measuring success, processes for following up with leads, processes for launching new listings, and on and on and on. The list is endless. Success in a team is dependent on the consistency of behaviors and activities; systems and procedures are responsible for ensuring that consistency. “When it comes to building a team, systems are everything.

It only takes one basic issue, such as not having a framework in place for how you’ll share fresh leads, to bring a team to its knees from the outset.

It all starts with.

4. Do I have a plan for hiring and team expansion?

As a result, both Greenblatt and West went through a number of team members in the early stages because they didn’t have an organized plan or system in place that defined the types of roles they needed to fill and the types of people who would be the best fit for those roles. In the beginning, I either brought in the incorrect individual or wasn’t clear about what his or her position was. “It’s also quite painful,” Greenblatt recalls. West claims that his first hiring mistake occurred because he rushed to fill a void when he should have taken the time to properly fill the role.

  1. Following my implementation of this strategy, the company saw significant growth.” Not another agent, but a fantastic administrative assistant — someone who is organized and detail-oriented — is where your team’s hiring strategy should begin, according to both of them.
  2. And when you have an excessive number of leads, you say to yourself, “I need another agent!” Nope.
  3. Your hiring strategy should include considerations for additional agent(s).
  4. In addition, what kind of people and what kind of agents are you planning to bring on board?
  5. Your closest friends may be excellent agents, but they may not be a good fit for the culture of your company (more on culture below).

5. How will I train and onboard new staff and agents?

Even if you hire experienced administrators and agents, you will be unable to put them to work unless they have received proper training. In such a case, it won’t be long until they are dissatisfied with you, or you are dissatisfied with them, if not both! As a result, what happened? There is a lot of turnover. A robust onboarding procedure is your responsibility as team leader, and it accounts for a significant portion of the value you provide to the team. West’s onboarding method demands that new buyer’s agents collaborate with an experienced team member for the first four months of their tenure with the company.

Cultural, technical, and systems training are all part of the onboarding method developed by Greenblatt and his team.

That is the factor of culture to consider.

It is important that they spend time learning about our CRM from one of my senior team members.

As part of the process, they’ll meet with our transaction manager to have a better knowledge of the transaction and what occurs once we enter into a contract.” According to both Greenblatt and West, the training process is ongoing, with monthly sessions held that require attendance by both new and seasoned team members.

A group meeting is held once a week for Greenblatt’s team, and he also does one-on-one sessions with each team member.

“We go over the nuts and bolts of some clients,” Greenblatt says of the one-on-one encounters with clients. “However, it frequently transitions into a teaching point or a mindset exercise after that.” (Photo courtesy of Felipe Furtado / Unsplash)

6. Am I ready and able to delegate?

Greenblatt confesses that he struggled with this a great deal when his team was first formed – it was difficult to relinquish control and allow others to do the task at hand. The experience was part of the learning curve that came with attempting to build a team, he recalls. “You just cannot accomplish everything on your own. “You must use leverage to your advantage.” As a result, West determined his hourly wage — as well as what he desired to be earning at the time — and delegated everything that paid less than his hourly wage.

If that’s what you wish to earn, all duties with a lower monetary value are allocated to a group.

Bonus: It also assists you in determining whether it is appropriate to grow (question No.

According to West, when a company’s revenue grows and its hourly wage increases, hiring a buyer’s agent makes sense because you want an agent to represent all of the buyers who are paying less than your hourly wage, he adds.

7. What level of production and accountability will I expect from my team agents?

It is important for agents to understand your expectations for how productive they are, as well as how accountable they are to their job, to one another, and to you. When it comes to defining objectives and expectations for agents, some teams, like West’s, have a systemized approach that includes discipline when agents fail to meet those standards. Each week, his representatives are required to make a certain number of contacts with potential clients. If they don’t meet that target, they won’t receive any new leads until they catch up with the previous week’s results.

  1. “It’s important for me to know what’s going on,” West says.
  2. As opposed to outlining explicit aims and expectations in the team contract, Greenblatt adopts a more flexible approach.
  3. However, there is another agent on the team who is married with a young family at home, who assists with certain administrative duties at the office, and who completes 20-25 transactions every year.
  4. The fact is, even with our resources, she just does not have enough hours in the day to accomplish more.
  5. So long as she’s satisfied with it, I’m satisfied with it.” When it comes to output and accountability, there is no right or wrong method, but you do need a structure in place to do this.

Moreover, each system is also a component of their team’s culture, which serves as an excellent segue into the final — and maybe most essential — question you should ask yourself before creating a real estate team: what is your team’s culture? (Scott Winterroth / Unsplash) Image credit:

8. What team culture do I want to create?

People with left brains might be inclined to scoff at the notion of developing a team culture, but please refrain from doing so. If you’re considering forming a team, the culture you cultivate will be as as important as any other factor in your success as everything else discussed in this article. You will be able to recruit agents who will become happy and productive team members if you do it correctly. If you do it badly, team members will be dissatisfied, you will find it difficult to attract and retain agents, and productivity will suffer as a result.

For a good reason, we covered culture for the first time earlier in this essay in the part on recruiting and promotion.

One of your aims as a team leader when you create a team is to bring on members who share your beliefs.

According to him, “there is no space on our team for an attitude, snippiness, or irritation with one another,” because the firm is prone to high levels of stress.

According to Greenblatt, “Every single lead is really significant, and regardless of pricing tier, everyone receives care at the same level of quality.” I don’t care whether it’s a $50,000 condo or a $850,000 property; they all need to feel exceptional, and they all need to be followed up with the same attention and energy.

However, the culture you cultivate will affect how those tasks are completed.

In West’s opinion, “if you establish a team around a culture and individuals who are all heading in the same direction,” you’ll be able to create something sustainable that will last and that people will want to be a part of.

9 tips for building a profitable real estate team

When it comes to real estate teams, everyone has an opinion. The reason why some agents are in favor of them is that they see it as a chance to delegate jobs that they don’t love performing while also increasing their bank account’s balance by having additional labor ready to assist them in growing their business. Others, on the other hand, are “anti-team,” mostly because they appreciate the freedom that comes with being a real estate agent and do not look forward to having to manage other people in their business.

  • However, if you enter into the process with reasonable expectations and thorough planning, it might assist you in increasing profitability and expanding your real estate firm.
  • The purpose of creating a real estate team isn’t to gain power, trophies, or professional plaudits, but rather to help others.
  • With that in mind, we recently discussed the principles listed below on our “Real Estate Coaching Radio” show to assist you in building a team in the most effective manner possible to maximize your profits.
  • Building should be done after you have made a profit and after you have saved – not the reverse.
  • That has shown to be horrible advice because when you increase costs before increasing income, you are setting yourself up for failure.
  • 2.Pay yourself first and foremost.
  • This sum of money is the net commission that you get from each transaction you complete.

Keep in mind that the goal of a real estate team is to generate more revenue for the owner – and so improve your net worth.

We also strongly advise reinvesting the money that you are saving since, by doing so, your money will be put to work for you, which will further increase your net worth.

Before you can outsource a work to someone else, you must first master the fundamental abilities of your industry.

In the same way, if you’ve never done prospecting before, what gives you the confidence to believe that you can delegate it and receive consistent results?

4.Delegate rather than abdicate.

You must be actively involved in the business and supervise the work being done in your company in order to remain on top of the activities that generate revenue for you.

5.Believe, but double-check.

One of the most reliable methods to determine whether or not things are being handled properly is to look at the statistics, because numbers don’t tell lies.

6.Have you achieved and been able to maintain your “real estate magic number” for a period of at least 60 consecutive days?

Meeting and maintaining the number of listings necessary to achieve your magic number is about demonstrating to yourself that your firm is stable enough to accommodate the addition of new employees, such as a buyer’s agent.

Be careful to organize your business before you start recruiting individuals to guarantee that you can create, prequalify and convert leads and close sales.

Now, more often than not, what occurs is the inverse: an agent begins assembling a team and attempts to organize everything as they go. Get the following stuff together ahead of time to avoid yourself the hassle of having to deal with it afterwards.

  • Lead generating system
  • Prequalification system (this is the last thing you want to outsource. )
  • Lead scoring system Listing system, which includes a Property Listing Plan and a Complete Home Seller’s Guide
  • Client care system (someone to look after sellers while their properties are on the market)
  • System for closing
  • You must have all of your employee agreements and contracts finished. What they expect, how they win and lose, and other factors are all discussed. System for assigning personnel. What methods will you use to attract, hire, and train employees
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8.Ensure that your sub-systems are in place. This point is identical to the one we made previously. Make sure your signage, voice mail, website, and business cards are all in working order. “Moments of truth” are what we refer to these situations as, a word that we learnt from Howard Brinton. This basically implies that whenever someone comes into contact with your company, they should have a professional and consistent experience with you and your company. Always remember that first impressions are lasting, and you want to make the greatest possible first impression by using tools that are consistent and professional in their representation of you.

  1. 9.Learn from the mistakes of others.
  2. Some of the books on the following list are geared at real estate professionals, while others are geared toward business professionals.
  3. Are there any additional strategies you’ve used to successfully create your team that you’d recommend?
  4. Tim and Julie Harris have been in the real estate business for more than 20 years.
  5. Send an email to Tim Harris.

How to Build an All-star Real Estate Team

When it comes to building a successful all-star real estate team, you must be able to see past the initial appearances or assumptions about your prospective team members’ abilities. However, before you publish your first job ad or recruit your first employee, there are a few measures you should do to guarantee that you are prepared to be a team leader who can encourage, educate, and invent for his or her organization.

1. Be Honest With Yourself

Honesty is the first step in laying a solid foundation for a successful team building endeavor. For this to be true, you must be completely honest with yourself as well as with others. Before you can bring out the best in people who work for you, you must first examine yourself and your own traits and abilities. In order to avoid making a mistake, you should ask yourself the following questions before making your first hire:

  • Are you a team player who enjoys working with others? Are you able to set your ego aside and encourage people who are around you? Do you have an excellent ability to listen? Are you an effective task delegate? Micromanage conditions after giving clear instructions
  • Do you micromanage situations after giving clear directions
  • Will you enable others around you to rise to the occasion, even if it means they will have to work a bit more to achieve their goals
  • Will you take the time to consider the views and opinions of others before proceeding in your own manner
  • Is it possible for you to put the needs of others ahead of your own?

Are you a team player that enjoys working with others. Whether you can set your ego aside and inspire others, the answer is yes. What about you? Are you an effective communicator? What kind of task delegater are you? Micromanage circumstances after giving precise directions, or do you prefer to leave things to chance? Will you enable others around you to rise to the occasion, even if it means they will have to work a bit more to achieve their objectives; Whether or whether you will take into consideration the views and opinions of others before proceeding in your own direction; Is it possible for you to prioritize the needs of others before your own?

2. Determine the Role You’re WillingAble to Play

As a team leader, you must wear many hats at the same time. You must be prepared to step into any role at any moment, just as if you were the chief cook and bottle washer on the crew. Also necessary are the abilities to multitask, switch gears, problem-solve, motivate, listen, be patient, invent, and be both tough and soft at the same time—sometimes all at once. The finest team leaders, on the other hand, are aware of their own deficiencies as well as their own strengths, and they staff their teams appropriately.

When you are surrounded by successful people, you will also be successful.

In addition, this method is not restricted to real estate brokers or licensed agents alone.

3. Review Your BusinessBudget

It will also be necessary to assess the business strategy and budget that you already have in place to ensure that the jobs you require are adequately funded before you can form a team. In order to complete this step successfully, you must acknowledge that you will be sharing the revenue generated with your team. This, of course, will have an impact on how current payments will be paid in the future. My reasoning for stating this is because your financial strategy up until this point was most likely centered on showing purchasers property and listing sellers’ properties, getting them into escrow, and reaping a greater commission share, depending on the broker agreement.

  • Because of this, you should be aware that the presence of a team will diminish the current revenue you are accustomed to on a transaction-by-transaction basis, which you should be prepared for.
  • Having said that, future income will be based on volume, with the intention that the drop in individual income would be offset by the increase in money generated by the team as a whole.
  • You will almost certainly want more office space and furnishings, as well as extra office supplies, and you will almost certainly suffer higher costs for marketing, advertising, and total sales.
  • It is possible that you may need a set dollar amount to cover the cost of the makeover, but you should plan on perhaps doubling or cushioning that amount to provide for the unforeseen.

Check out our post on how to start a real estate brokerage for additional information on what it will take to make your team successful from a financial and legal standpoint.

4. Establish Systems for Success

When putting up a high-performing team, it is critical to have in place an individual contract between the agent and the team leader that clearly outlines their respective job descriptions and remuneration packages. In situations where there is no uncertainty about what is expected of them, people feel more empowered to achieve and make autonomous decisions. As a result, it is critical that all parties understand their respective roles and that there is no crossover or blurring of borders between them.

Lead GenerationFollow-up Expectations

As a leader, you must decide how you will deal with leads that come your way. How much time do you anticipate the agents on your team to devote to prospecting and generating their own leads, or how much time do you expect them to devote to utilizing a paid lead generation system such as BoldLeads to produce prospects? What are the expectations for follow-up on leads in terms of quality? When everyone understands the building elements that are required to sustain a foundation, a team can operate in sync.

Transaction Responsibilities

The transactions that make up a real estate business are the foundation of the business. As a result, you’ll need to provide the transaction procedure as well. Consider the following scenario: if an escrow on a house is opened, will your buyer’s agent manage their own file or will they work with a transaction coordinator? The listing specialist and all other agents on the team must be familiar with the procedure of processing a file from the beginning to the end of a transaction before passing a new file along to a transaction coordinator for processing.


When it comes to concluding a deal, it is crucial that your strategy spells out exactly how each agent will be compensated in advance. Prior to entering any contract, it is essential that the conditions of remuneration between the parties be succinct, understandable, and mutually agreed upon. When discussing pay, it is critical for the agent to understand how commission splits are calculated and distributed. You, as the team leader, must communicate with the broker about how your current split may be restructured.

As a team leader, you must also have a method or plan in place that you can turn to in the case that a member of your team is absent.

Please establish precedents up front on who has the authority to work with specific customers.

To learn more about technologies that may streamline operations and make your future team more productive, see our post on the best real estate software for brokers.

5. Hire Real Estate Team Members

Once you have a strategy in place for what methods you will use and how you will compensate your team members, you can finally begin putting together a team that meets your requirements and is willing to learn. What’s great about this phase is that it gives you the flexibility to establish new jobs or adjust job descriptions to fit your company’s unique business strategy. However, the following is a summary of some of the more frequent responsibilities on a real estate team, as well as what qualities to look for when hiring new members of the team:

Buyer’s Agent or Buyer’s Specialist

In 1999, when I was just getting started in the real estate business, I was lucky enough to be employed as a buyer’s agent by a seasoned listing agent. In real estate, the duty of the buyer’s agent or buyer specialist is to examine the demands or wish list of prospective buyers and then locate them a suitable home to purchase. It is up to the buyer’s agent to conduct a thorough buyer questionnaire and to coordinate the lender approval procedure in order to assess how much a home the buyer can afford to pay for it.

  • You will be able to establish a long-term relationship, and you may even get a friend and customer for life as a result.
  • During the transaction, demonstrating your interest, expertise, and concern for the customer can strengthen the chance for future referrals.
  • This agent must demonstrate that they are ready, willing, and able to undertake any assignment or potential customer that you assign to them, and they must do it immediately.
  • One must display a strong desire to work from the beginning of one’s employment.

Showing Assistant

When you have the chance to show purchasers houses, there are a lot of moving aspects that might make having a showing assistant quite helpful. Among the responsibilities of a showing assistant include scheduling showings, reviewing the buyer’s criteria and matching it with suitable properties, sending emails and messages, and returning phone calls to the client. It is usually preferable to have a licensed showing assistant on hand since they will have the ability to show property, organize open houses, and discuss the pricing of a home if that is what the client desires.

Please be aware that many licensed showing assistants naturally progress to become licensed agents who may like to specialize as a buyer’s agent in order to enhance their careers and earn more money in the future.

Listing Agent or Listing Specialist

If an agent wants to advance to the position of listing agent or listing specialist, it is critical for that agent to have a strong understanding of different neighborhoods, various floor plans, the features of a home that will help it sell, a thorough understanding of the workflow and steps involved with the process of listing a home (from the time it goes on the market to the time it closes escrow), the ability to explain the math calculations involved in the sale and what the seller’s proceeds may be, and how to explain the math calculations As previously said, many of these characteristics are learnt during the course of the buying process when working as a buyer’s agent.

  1. This is an opportunity to learn the procedure “on the job,” rather than through a textbook.
  2. When analyzing an offer, the listing agent must also have the following abilities: compassion and concern, listening, navigating and comprehending the contracts and disclosures, calculating the proceeds seller’s net sheet, and excellent bargaining skills when negotiating with the buyer.
  3. Please consider adding that customer to your database and keeping in touch with them, regardless of whether the seller remains in the region or moves out of state.
  4. Continue to inquire and search for ways to recommend others.

Listing Assistant

During the posting of property listings, filing, answering phones, and assisting with the closing of property transactions, a listing assistant will support the listing agent. The listing assistant may also have the ability to assist with the preparation of the listed paperwork, the coordination of repairs or services at the listing, and the monitoring of showings of the house in order to obtain feedback from the agents who are representing the buyers. In this regard, it is crucial to remember that a licensed listing assistant will be able to assist you more effectively by addressing price issues and opening the property if that is what you want.

Transaction Coordinator

Having someone on your team who can keep all of the documentation associated with an escrow organized and handled is one of the most critical things you can have on your team. A transaction coordinator is a dynamic individual who manages a large number of responsibilities during the escrow process. Many transaction coordinators are juggling many files for a variety of agents at the same time. Changing from one file to another takes a lot of skill and dexterity, which is astonishing. Modern technology allows the transaction coordinator to manage a paperless file that is easily accessible by all stakeholders both within and outside of the office, thanks to the use of electronic documents.

  1. If several parties are required to be kept informed about the status of a file at the same time, this is accomplished.
  2. When documents need to be signed as soon as feasible and disclosures and contracts need to be processed as soon as possible, meeting deadlines are absolutely essential.
  3. It is essential that you maintain regular communication with your coordinator.
  4. It is critical that you respond phone calls, text messages, and emails to your escrow coordinator so that they can continue to move an escrow along successfully.

Yet another approach is to lavish attention on your coordinator and to make them feel appreciated. A few small gifts of praise and acknowledgment can go a long way toward keeping them motivated to accomplish an excellent job.

Operations Manager

In order for all of these systems to function well together, you must have an operations manager who can see the big picture and understand how each complicated component contributes to the overall success of the real estate team. The operations manager must have excellent organizational skills, as well as motivating and negotiating abilities, as well as excellent communication abilities. It is the operations manager’s responsibility to ensure that new systems are successfully implemented after they have been developed.

Marketing Specialist

It is important to spread the word about your rock star real estate team after it has been established. The marketing expert is the one who is responsible for making “the magic happen.” They are in charge of developing marketing strategies to promote a listing from the moment it is placed on the market until it closes escrow on the property. When you establish a successful listing campaign, you also offer an excellent chance for buyers to get interested in the listings you have generated. When buyers express an interest in a listing, the buyer’s agent or buyer specialist, as well as the showing assistants, continue to work.

The most effective marketing specialists are those that have a wide range of skills.

Bottom Line

‘It takes a village’ is an excellent proverb that emphasizes that “It takes a village to raise a child.” In order to put up a rock star real estate team, I feel the individuals listed above are required. Once everyone’s talents have been identified, as well as whatever function on the team brings out the greatest traits of each member, a rock star real estate team will be formed from the ground up.

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