Real Estate Crms Pros And Cons And Which Is Best? (TOP 5 Tips)

The Top 5 Real Estate CRMs to Grow Your Real Estate Business

  • Top Producer.
  • Pros. Top Producer has a low startup cost.
  • Cons. Top Producer has an outdated interface.
  • Followup Boss.
  • Pros. Followup Boss includes easy automation.
  • Cons. Followup Boss has a high monthly cost.
  • HubSpot.
  • Pros. HubSpot is a free CRM system.


What is the best CRM for Realtors?

The top 3 CRM solutions for real estate

  • Freshworks: best for ease of use. Freshworks: best for ease of use.
  • Zoho CRM: best for simplicity and Zoho integration. Zoho CRM: best for simplicity and Zoho integration.
  • HubSpot: best for starting out and saving costs.
  • Get Freshsales CRM from $15 per user/mo.

Do real estate agents use CRM?

New and beginning real estate agents can benefit from the use of a CRM software system. These systems help real estate agents organize and grow their businesses while maximizing their time. This can result in better client communications, improved lead generation, and a more productive business.

What CRM does Keller Williams use?

KW Command is Keller Williams cloud-based CRM, leveraging a ton of innovative features to help real estate professionals manage their leads, listings, contacts, and much more!

What should a real estate CRM do?

What is a CRM in real estate? Real estate CRM software enables businesses to manage and build stronger relationships with their contacts, such as leads, prospects and existing customers. The best CRM for real estate agents keeps all their contact data in one organized system and automates mundane tasks.

What is MLS in real estate?

Multiple Listing Service (MLS): What Is It An MLS is a private offer of cooperation and compensation by listing brokers to other real estate brokers. In the late 1800s, real estate brokers regularly gathered at the offices of their local associations to share information about properties they were trying to sell.

What is the role of CRM in real estate?

In today’s competitive market, CRM systems help real estate agents gain an edge over their competitors. It defines customer-agent relationships and plays an important role in client relationship management. CRM helps in engaging with clients – landlords, vendors, etc. effectively.

What database do real estate agents use?

Multiple Listing Service (MLS) An MLS is a complete database of agent and broker listed homes, specifically used by real estate agents and brokers.

What databases are used for real estate?

List of online real estate databases

  • Assist-2-Sell.
  • Cyberhomes.
  • Lamudi.
  • LoopNet.
  • MyNewPlace.
  • Naked Apartments.

How do you get data in real estate?

Websites such as Zillow, Trulia, and collect data from online searches and provide real estate agents with the ability to market to potential home buyers through targeted advertisements and website features. Companies such as SmartZip and Buyside use big data to help real estate agents target leads.

What is the easiest CRM to use?

Best easy-to-use CRM. If you need an easy-to-use sales-focused CRM, the popular Pipedrive is a smart choice. While the platform offers plenty of flexibility, its singular goal is to help salespeople sell. You won’t find other apps such as marketing or service features to distract you.

Is KW command good?

Keller Williams Command or KW Command, as it is popularly known, is a feature rich real estate Software. Based on our primary findings, It won’t be incorrect to say that KW Command is a popular lead management/CRM platform among others such as Follow up boss, Cinc, Real Geeks, and Boomtown.

How much does kw command cost?

According to a text sent by Keller Williams’ spokesperson Darryl Frost, KW associates pay no additional costs for Command, but currently and ongoing, the company will charge a $25 technology fee. And like those competing software solutions, Command won’t be learned in a day. Or a week.

The Top 5 Real Estate CRMs to Grow Your Real Estate Business All-in-One Real Estate Sales & Lead Generation Solution

Each and every real estate agent has a same goal: to generate and convert more leads in order to expand their real estate business. However, we are well aware that this is easier said than done: leads may not be ready to purchase; they may want time to nurture the notion; and they may require coordination of their intention to acquire. For this reason, a customer relationship management (CRM) system is essential for all real estate agents. A customer relationship management system (CRM) allows you to maintain your clients’ contact information up to date, log every interaction they have with your company, and manage their accounts.

It will have advantages and disadvantages, just like any other piece of software: usability, pricing, and so on.

Best-Selling Author Known as one of the most popular CRM systems in the business, Top Producer is a customer relationship management system (CRM) designed exclusively for real estate salespeople.

We’ve outlined the advantages and disadvantages of the Top Producer CRM system below.

  1. Top Producer offers three different plans: the Top Producer Transaction Bundle, the Top Producer Conversion Bundle, and the Top Producer Bundle (which is the most expensive).
  2. Top Producer has a number of useful items built into its customer relationship management system.
  3. It is possible to build neighborhood reports and listing alerts that are customized with your agent’s logo and include market statistics, school and community information.
  4. It helps you to aggregate all of your leads into an one view and then automatically send customised answers, allowing you to be the first to interact with a prospect.
  5. Cons The UI of Top Producer is out of date.
  6. Therefore, for some consumers, the learning curve may be quite high.
  7. Some customer relationship management systems take pride in offering only a few, powerful functions.

This is a pro for real estate professionals who have a lot of expertise with customer relationship management systems.

Boss, please follow-up.

It is intended to assist real estate teams in the distribution and contact of leads.

We’ve outlined the advantages and disadvantages of the Followup Boss CRM solution below.

Automation is a critical component of a successful customer relationship management system: instead of having to waste your time manually contacting all of your contacts, Followup Boss sends out automated text and email alerts to the agents allocated to the lead.

Followup Boss comes with a slew of lead integrations.

Followup Boss interfaces with the most popular lead sources, such as Zillow, Trulia, and Redfin, allowing you to maximize the potential of your most profitable leads (and improve your efforts on low-converting lead sources).

Followup Boss has four plans for the future: Team, Established, Growth, and Expansion (in that order).

Consequently, unless you manage a team of agents, Followup Boss is unlikely to be the most appropriate CRM solution for your needs.

It was not designed expressly for real estate agents; but, because it is free, it is an excellent resource for those just starting out in the industry.

Pros HubSpot is a free customer relationship management system.

However, you do not lose any of the basic capabilities of a CRM as a result of the free option: you can still manage, track, and nurture your prospects and customers.

Several functionality that real estate professionals require, such as automatic messaging, drip sequences, and real estate CRM specific contact tags, are not available since the HubSpot CRM system was not intended expressly for real estate professionals.

Contactually The ContactuallyCRM system is a relatively new customer relationship management system, having been introduced in 2011.

And it has a straightforward goal: to guarantee that you contact them on a regular basis, so increasing your chances of converting leads into customers.

Pros Contactually assists you in concentrating on the most important things.

Cons It might be challenging to create personalized messages while communicating with others.

However, there are drawbacks to this approach: the emphasis on brevity might make it harder to create customized funnel messages.

We’ve outlined the advantages and disadvantages of the Wise Agent CRM solution below.

The days of bouncing between numerous different programs are over, and you can spend more time acquiring and converting leads as a result of this significant time savings.

Wise Agent is a low-cost solution that provides all of the capabilities you want at a cheap cost.

Real estate agents attempting to present a modern brand may find themselves hampered by out-of-date marketing materials.

Are you a newcomer to the industry?

Are you swamped with dozens of leads and in desperate need of job automation?

Followup Boss may be the ideal customer relationship management system for you. You are the expert on your real estate business; take the time to research the CRM systems, and then proceed to expand your real estate firm with assurance.

Best Real Estate CRMs – 2021

Real estate salespeople have a lot of information to handle, ranging from detailed information on not only customers and prospects, but also properties themselves. The industry is structured on employees who are always on the go at all hours of the day, seven days a week. It is critical for real estate professionals to have easy-to-use tools on hand to assist them manage their own portfolio of clients and leads, and for brokers to be able to do the same with their employees, given today’s technology possibilities.

For a reasonable price, the finest real estate CRMs include a comprehensive list of features, the ability to see data in real time, the capacity for brokers to manage their teams, the ability to connect third-party information sources, and the ability to accomplish all of this while on the road.

Real estate professionals must be able to brand their communication in a consistent manner while without detracting from their primary job function – selling.

While at the same time, real estate agents and brokers require a hands-on approach to customer service since the programs they use must function properly when they are required.

Here are our top picks for real estate customer relationship management systems in 2021.

Freshworks (formerly Freshsales)

Freshworks CRM (formerly known as Freshsales) is a simple-to-use customer relationship management solution for real estate salespeople. Managing leads and tracking their progress through the sales pipeline is simple, as is keeping track of activities and progress in the sales funnel. While Freshsales does allow for some customization, the CRM’s primary goal is to eliminate the amount of clutter that most other systems have in their interface. The application has a wide range of features that allow you to get a complete picture of all of your leads.

The application has four different payment options.

Customer assistance is available 24 hours a day, seven days a week, but only during business hours.

Weekend customer service is not accessible, which may be a problem for real estate agents who are in high demand during the weekend working hours. Freshsales is also not a “plug-and-play” tool, since it requires considerable customisation before it can be put into action.


  • Program that is both powerful and configurable
  • A comprehensive set of features
  • Mobile applications make it simple to utilize while on the move.


  • Using tiered pricing for all features and for larger teams may become prohibitively expensive. Customer assistance is only available during business hours on weekdays. It is not a simple plug-and-play solution.

Wise Agent

Wise Agent is a customer relationship management system (CRM) designed specifically for the real estate business. It was designed exclusively with agents and brokers in mind, and it offers a slew of remarkable features at a competitive price. The application has a lead generating system that automatically collects all social data about prospects from your emails, as well as the ability to incorporate automatic drip email campaigns into your workflow. The CRM includes an easy-to-use daily scheduling task builder, as well as the ability for agents to develop landing sites in order to generate even more leads for their clients.

Brokers can keep track of and monitor the status of a transaction as it moves through the pipeline.

Additional users can be added for a charge, if necessary.


  • Designed exclusively for real estate professionals, this book is a must-read. A straightforward price system that is reasonable
  • 24-hour customer assistance is accessible every day of the year
  • Free one-on-one onboarding is provided.


  • Larger teams may require more features. For bigger teams, this might be prohibitively expensive. In the absence of any lead generating or advertising integration,
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LionDeskis is a fully-integrated customer relationship management system for sales and business professionals. As a result of the seamless integration provided by the software, its users are able to take full use of the technology at their fingertips. What’s particularly appealing about LionDesk is that it has been designed expressly for the real estate business. With third-party applications like as Zillow and Trulia, LionDesk is completely integrated with them. Property management tracking for listings and closings, lead distribution for brokers, and enhanced reporting are some of the services offered by the firm.

Features such as enhanced document storage and Text 2 Sell are included with the upgraded subscription.

LionDesk also offers excellent customer service, including one-on-one assistance.


  • Excellent technology solutions
  • Two reasonably priced pricing options
  • And Possibility of managing and distributing leads Onboarding workshops that are tailored to each individual


  • It is not a simple plug-and-play solution. Larger teams may become too costly. It needs extensive configuration


Realvolve is one of the more plain and straightforward real estate CRMs available. Additional aspects of the application include a simple-to-use lead management and tracking system, as well as other functions that are not difficult. Realvolve CRM was created to be easy, but it has useful features such as seamless connectivity with Google Apps and Evernote for contacts, calendars, and tasks, as well as the ability to communicate with other team members through the software. The pricing plans are depending on the number of people that will be using the service.

Large teams must contact the organization directly in order to obtain a price.

Realvolve is straightforward, which may be a desirable attribute for some and a bad attribute for others. Those seeking for a highly advanced system may be disappointed with what they find here. Some complex features have been sacrificed in order to make the application more user-friendly.


  • Simple to use and get started with
  • Customer service that is exceptional and individualized
  • Pricing that is flexible and depending on the number of users


  • It is not as technologically advanced as other customer relationship management systems. Customization necessitates more time. It might become prohibitively expensive for teams with more than ten members.


Propertybase’s customer relationship management system (CRM) is built on the strong Salesforce platform. There are several advantages to doing so, including the possibility to combine all contact and lead management and creation processes. Users having previous expertise with other customer relationship management systems may find it easier to transition to the new software as a result of this. Email campaigns and landing pages are also available from the organization, which helps agents and teams establish their brands and generate more leads by providing them with customised websites to use.

Propertybase is significantly more costly than some other real estate customer relationship management systems.

Because customer service is done through an online ticketing and support system, it is not customized, and it may take up to 48 hours for consumers to obtain a response.


  • Based on Salesforce’s robust customer relationship management solution
  • Integration with third-party applications is simple. Data and statistics in real time


  • When compared to other real estate CRMs, this one is expensive. Customer service is mediocre at best. Users must meet a bare minimum of requirements.

The complete review of Propertybase may be found here.

What’s The Most Popular Real Estate CRM?

The greatest real estate CRM tools are available, and you have arrived at the correct location. Customer Relationship Management (CRM) systems were once as simple as a Rolodex, an agenda, and the telephone. That was not so long ago. Real estate agents recognized the value of creating and sustaining connections with their customers long before the advent of email, the internet, and even computers (the “BC” of the corporate world). They spent their time sending birthday cards to Bob and anniversary cards to Karen and Don, because the tools available for handling the information agents had about their clients in British Columbia were basic.

Typically, the only reason they were able to maintain even a semblance of connectedness was because they had excellent assistants working for them.

Here are some of the most effective real estate CRM applications currently available:

Today, the “great assistants” in real estate agents’ lives are their CRMs.

This type of customer relationship management system is either especially intended for real estate or is derived from spreadsheets such as Microsoft Excel and database tools such as Microsoft Access. The purpose of this blog is to examine some customer relationship management (CRM) systems that have been developed specifically for the real estate business. I’ll take a look at the features of each and report back on what real people have to say about them.

I acknowledge that I have prejudices; but, I will make every effort not to allow them to interfere with a subjective analysis. I’d appreciate it if you could point out any instances where I’ve allowed preconceptions to creep in.

Wise Agent

Wise Agent is a “real estate customer relationship management system” that was developed in 2002 by a real estate agent and a computer programmer buddy. A system that would make it simple for agents to automate and standardize their operations was what they were aiming to create. Because of this, they were able to develop a highly comprehensive platform that goes far beyond contact management. There is a marketing program included within the Wise Agent CRM that helps you with anything from flyers to newsletters, text messaging, emails, and other forms of marketing communication.

Wise Agent connects with a number of other software packages in order to give all of its functions.

The following is Inman’s analysis: “It clearly integrates contact management with lead monitoring and outreach, which is exactly what a CRM should accomplish.” It also provides transaction management, direct marketing, and listings administration, which goes above and beyond what a CRM should be able to do.” As you’ll see as you read this article, all real estate CRMs provide more than just the functionality that a CRM should provide.

Wise Agent has average ratings ranging from 3.6 on to 4.7 on Facebook reviews, according to sites that score CRMs on a scale of 1 to 5.

On the plus side, I’ve noticed that comments like this one are rather common: “My wife and I are totally in love with Wise Agent and all of the wonderful features they have put into the system.” We have been using Wise Agent for a number of years, and the company is constantly striving to improve and make the system even more user-friendly.

“I’ve tried a lot of customer relationship management systems in the past, but none have the capability or feature set that Wise Agent provides.” One reviewer on the G.2 review site expressed dissatisfaction with the company’s customer service, which dragged the overall rating down.

In general, customers’ interactions with Wise Agent’s customer care department have been quite favorable, according to the company.

Wise Agent is available for $29 per month when paid monthly, or $299 per year when invoiced yearly.

Top Producer

A cloud-based real estate CRM, Top Producer provides a range of integrated contact management, lead creation, lead incubation, postcard marketing, and an optional IDX website functionality, among other things. Another set of tools includes built-in sales buckets, email templates and action plans, drip campaigns, a mortgage calculator, an HTML editor, site statistics, and report generation. It allows users to attach documents to contacts, listings, and closings using Dropbox and Google Drive, among other cloud storage services.

  1. The customer relationship management system (CRM) has been around for a while.
  2. In 2011, the firm made significant improvements to its platform, prompting the question of whether the company had made sufficient adjustments to make it a worthwhile CRM system.
  3. Her evaluations may be found at the following link:.
  4. Another website, Fits Small Business, gives the CRM a user rating of 2.5 stars (out of five), but only has four customer reviews.
  5. I’ve gone back and forth between Top Producer and other CRMs, but Top Producer has always been my go-to solution.

“I really enjoy the action plans I can create for both sellers and purchasers to ensure that no stages are overlooked.” Another customer was less enthusiastic: “There are so many things about it that I don’t like, and it was not a “simple” application to use.” We had used it in 2011 and switched, but when we attempted to go back, it was exactly the same as it had been in 2011, and it was still difficult to use.” Top Producer has a base price of $40 per month, which includes all upgrades.

Individual add-ons such as Market Snapshot, the IDX website, and extra websites can drastically raise the cost of a listing by increasing demand.

Follow Up Boss

Follow Up Boss is a well-reviewed real estate CRM that was developed for and is used by teams. In addition to the features that individual agents use to keep track of contacts and leads, the application provides team leaders with the ability to distribute leads to agents based on geography, team metrics, and priority settings. Because of this, leaders may give agents SMS or push notifications in addition to allowing them to interact with clients. In order to effectively manage individual agents, this follow up real estate CRM software focuses on four distinct forms of follow up for the team leader:

  • Manage leads by categorizing them as either fresh new or based on their most recent activity on your website. View emails from leads and contacts who are currently active
  • Observe scheduled appointments and showings, as well as other activities Keep track of all communications with previous leads.

“Over the past few years, the real estate CRM Follow Up Boss has quietly begun to dominate the team market,” says Emile L’Eplattenier in The Close. To the point where 9 out of the top 50 Real Trends teams for 2018 are using Follow Up Boss to engage, nurture, and close leads, this is a testament to the software’s effectiveness. There is also a valid cause for this achievement. Team members as well as small brokerages may benefit from Follow Up Boss’s top-notch lead organizing, marketing, outreach, and nurturing capabilities.

Among reviewers that used 5-star rating systems, the averageCapterrauser gave it a 4, the averageFacebookuser gave it an incredible 4.9, and the user gave it a 4.3 out of 5.

In general, everyone appreciates how simple it is to use: “Unlike other CRM programs, the user interface and the effectiveness of being able to keep track of all your leads is fantastic.” It’s quite simple to use, which makes the process of following up with your clients much simpler.

Perhaps the most vehement complaint was directed at the price: “The new cost is absolutely ridiculous when compared to what I was paying before” (which was already high).


One feature in particular is highlighted on theBoomTownfeatures webpage: a “predictive” customer relationship management system (CRM). I’m not really sure what that means. Big data combined with predictive analytics may help you estimate which of the leads in your database are more likely to be “hot” and ready to buy and which require more time to be nurtured before they convert. Using an automated CRM, you can check at the houses that hot leads are browsing for and give them information about similar homes that are for sale in the area.

In fact, when you look at their features on the BoomTown website, the first item that comes to mind isn’t even their predictive CRM system.

BoomTown aggressively aims to assist the real estate agent or team in generating leads by helping them through the process of placing advertisements on Google and Facebook.

The simplicity with which the different Boomtown packages may be used has been praised by customers; but, according to, the biggest issue is that “BoomTown does not provide an inexpensive plan for individual agents.” BoomTown is the most expensive alternative because of its inability to begin with a reasonable entry plan and gradually escalate on a per-agent basis.”.

However, the sample size was relatively little, hence ActiveRaing awarded it a lower ranking.

There will be no more spreadsheets.

If I ever want assistance, someone is there to assist me immediately.” One of the dissatisfied BoomTown reviewers didn’t believe he received adequate value for the money he spent on the service: “Highly substandard quality results in a high percentage of incorrect data, making it impossible to reach the individual.” In the previous eight months, I have spent $18,500, and my team has not been able to recoup any of this money.

It was a complete waste of time and money.

“Please don’t do it!” Another reviewer expressed concern with BoomTown due to the fact that their costs are not displayed.

From my investigation, it appears that the company’s basic “Launch” product costs $1,000 per month for up to three agents, while the company’s “Grow” product costs $1,750 per month and includes a few of extras that aren’t included in the basic package.


Happy Grasshopper is the creation of Ben Kinney, a friend of mine who has been a long-time supporter of the organization for years. I will make every effort to examine the product with the same objectivity with which I have examined the others. The CRM is equipped with bespoke property websites, action plan templates, advertising templates, team management assistance, client portals, and customized email updates, among other features and functions. It also comes with a calendar, task, transaction, and project organizers, as well as a simple persons database, all of which are included.

Within the next 12-24 months, we expect to be able to eliminate over 50% of the activities and tasks that you, your admin, your agents, and your broker must perform on each and every listing and transaction.

“Brivity is an economical real estate CRM that offers various extra add-ons such as a lead generating IDX website, CMA software, and SMS lead service,” the reviewer concluded.

Search engine optimization is a disadvantage, as is the fact that there are “fewer marketing toys.” There aren’t many reviews of the Brivity platform available online at this time.

Brivity users frequently express themselves in the following ways: “Brivity is the ideal organizing tool for teams and agents.” Our responsibilities and checklists assist us to provide good care to our listings and hold everyone accountable, but it also helps our sellers to see what has been completed.” There were only a few complaints regarding the system.

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Almost all Brivity pricing starts at $99.99 per month, with certain exceptions.

The price of Brivity IDX and CMA listings is determined by the fees charged by the local MLS.


LionDesk CRM highlights its benefits at the very top of the main page of their website, which includes the following text: A simple, integrated customer relationship management system that includes transaction management, tasks calendaring, drip campaigns, auto responders, email tracking marketing, click-to-call, lead importation, document management, team sharing, video, and much more. Property management tracking, deal tracking, and lead distribution are just a few of the features included in the “much more.” ‘If you’ve been putting off trying LionDesk, you’ve been missing out on a fully featured and powerful real estate CRM that’s perfect for staying in touch with your sphere and leads, without overwhelming agents with the feature creep that’s so common in the industry,’ says Emile L’Eplattenier of The Closesings.

Average ratings for 5-star review sites are comparable across the board: 4.2 on, 4.4 on GetApp, and 4.5 on Capterra.

Pricing for LionDesk’s Pro package starts at $25 per month for the first year.

Which CRM is right for you?

Because Happy Grasshopper integrates with all of these CRMs, the answer is NO. I’m not going to propose a specific real estate CRM to you because there are so many options. More importantly, as you can see from the comments left by other users, what works for some individuals does not always work for everyone. I wish I had had the time to incorporate more CRMs such as Realvolve, Real Geeks, 5 Street, Real Estate Webmasters, and a slew of others, but I really have another work to perform right now, so I couldn’t.

However, do not stop there.

Only you have the authority to determine which CRM is the best fit for your company.

The Top 5 Real Estate CRMs For Converting More Leads And Growing Your Real Estate Business

You’re probably looking for the best real estate CRM to help you develop your company. We’ve looked over all of the possibilities and determined that these are the most promising to explore. At Easy Agent Pro, we are frequently asked, “What Real Estate CRM should I use?” This is one of the most frequently asked questions. And that’s a fantastic question because there are so many excellent options to select from! It’s easy to become overwhelmed by the number of options available and lose sight of why you’re selecting a real estate CRM system in the first place: In order to convert more leads and stay in touch with all of your contacts on a consistent basis, That’s all there is to it.

However, these glitzy extras aren’t going to help you pay your expenses.

Consequently, I’ll outline the top 5 customer relationship management systems (CRMs) that I find real estate brokers utilizing the most nowadays.

How To Use Your Real Estate CRM More Effectively With Colin Burton:

Understanding how to use the finest real estate CRM solutions is as important as having a list of the top products. Colin Burton discusses his top ideas for making your customer relationship management system (CRM) work for you! It is important to understand the distinction between automation and automated reminders. We talk about the scripts that convert the most effectively.

An additional portion examines the role that social media plays in your subsequent talks with your colleagues and clients. Finally, Colin discusses his favorite book, which he believes every agent should read in order to enhance their output.

1) Top Producer – The Market Leading Option

Not many people are aware that “Real Estate CRMs provide an average return of $5.60 for every dollar spent.” – To send a tweet, simply click here. The Top Producer real estate CRM has been one of the most widely utilized real estate CRMs for virtually the entire period that CRMs have been in existence. And that isn’t a simple accomplishment. They’ve maintained their position at the top by introducing new features to their product on a constant basis. A number of lead capture sources are integrated into their system.

The only thing that can be said about Top Producer is that their user interface is outdated.

It will only take a short period of time for you to become familiar with their method.


  • Lower Initial Investment: When compared to some of the other alternatives on our list, Top Producer has a relatively low initial investment. Top Producer offers a large number of features, which means that if another CRM has it, there is a significant possibility that Top Producer has as well.


  • Outdated User-Interface: If you can’t get beyond the way Top Producer looks, it will be quite difficult to utilize it on a regular basis. Feature List that is too long: Top Producers are not known for their simplicity. They provide you with everything you may possibly require. Depending on how you look at it, this may be either a disadvantage or a benefit.

2) Followup Boss – Efficiency In Real Estate

Did you know: Customer relationship management systems (CRMs) assist you in gaining a thorough grasp of your clients? To send a tweet, simply click here. Followup Boss’ platform is meant to assist teams in successfully disseminating and contacting leads as soon as possible. They send out automatic text and email notifications to the agents and business owners who get leads. Within the platform, there are additional complex drip sequences to choose from. One of the most important features of Followup Boss is the simple manner it makes it possible to monitor where your leads are coming from.

  • They also have a round robin mechanism that is incredibly simple to utilize.
  • FollowUp Boss also features a convenient breakdown of your contacts on the sidebar of their CRM, allowing you to move around more simply during your day.
  • Followup Boss allows you to contact, text, and lookup prospects on social media in real time, all from one place.
  • An example of their real estate CRM dashboard is seen below:


  • Easy Automation: Their real estate CRM is extremely effective at automatically distributing leads and contacting the appropriate partner on their behalf. It is possible that this real-time interaction will make a big impact in the lead conversion rate. There are several lead integrations: Followup Boss works with a wide range of lead sources and marketing automation systems. This makes it simple to track where your leads are coming from, which is beneficial.


  • The higher the cost each month, the more likely it is that Followup Boss is being used by a team of agents. The Following Features Are Designed for Groups: In the unlikely event that you are not receiving leads from a variety of sources and spreading those leads throughout a team, Followup Boss is not for you. Their customer relationship management system (CRM) is meant to help teams operate better, smarter, and quicker

3) HubSpot – Free And High Quality

Who knew? Sales representatives who had mobile access to customer relationship management (CRM) apps noticed a 15 percent improvement in their productivity. To send a tweet, simply click here. HubSpot has unveiled their customer relationship management system. Despite the fact that it is not specifically related to real estate, it is a fantastic free choice for many Realtors who are trying to get started for less money. Here’s a little movie that gives a high-level overview of the entire platform: Deal Management Dashboard:


  • Free:This real estate crm solution is absolutely free of charge. Based on their feature set, it’s difficult to find a better deal.


  • The CRM software from Hubspot, which is not exclusive to real estate, will allow you to log your discussions and move leads through pipelines. However, it is not real estate specific. There are various capabilities (automatic texting, drip sequences, and real estate crm specific contact tags) that this platform just lacks

4) Contactually – EasyStraight-Forward Contact Management

Not many people are aware that just 11 percent of salespeople seek for references. A customer relationship management system (CRM) makes it simple to automate this procedure. To send a tweet, simply click here. Contactually has only been on the real estate CRM market for a few years, but they have swiftly established themselves as a platform that is heavily focused on the real estate industry. If you are searching for something that is simple to use right now, this CRM is the perfect choice for you.

It’s simply set up to ensure that you communicate with folks on a regular basis.

In addition, every bucket is subject to a contact frequency restriction.

Then Contactually populates your daily contact list to ensure that everyone gets reached on a regular basis or as seldom as you like. Making your way through the long list of connections is quite encouraging. Here’s an example of the dashboard’s layout:


  • Activity Scheduling that is Hyper-Focused: Contactually’s layout makes it simple to go through all of your daily contact activities. Because they want you to be as focused as possible on getting your contacts finished, they conceal a lot of other features from you.


  • Communication that is difficult to nuance: The structure of Contactually lends itself to rapid communication. It can be difficult to nuance or create bespoke funnels using the platform
  • Nonetheless, it is possible.

5) Wise Agent – Ease Of Use

Did you know: CRM software may improve income by up to 41% per salesperson, depending on the program. To send a tweet, simply click here. WiseAgent’s real estate CRM is designed to provide all of the functionality that real estate agents require. When compared to the other CRMs on the list, they have a slightly distinct layout. Furthermore, they provide many of the capabilities that individual agents require to manage their businesses. Consider Wise Agent if you require a CRM that consolidates your email, calendar, and tasks into an one location.

Here’s what their dashboard looks like:

Bonus: CRM’s That Just Missed The List:

  • Vulcan 7:Vulcan7 is not your typical real estate customer relationship management system. Its platform is intended to assist you in calling the mobile phone numbers of expired and for sale by owner properties. They only have a limited amount of seats available in each market. Additionally, we can assist you in greatly increasing the number of leads you are able to prospect
  • It is the tagline of the company that says, “Stop tracking conversations and emails and start creating them instead.” This CRM was almost exclusively utilized by the LeadSites sales staff at Easy Agent Pro. You will be more productive when it comes to the amount of calls and emails you send and receive because they have an excellent platform in place. Base:Base, like, is a customer relationship management system that brings all of your texts, phone conversations, and emails together in one place. If you look at and don’t like for the UI, you might want to try this CRM. They’ll assist you in managing your contacts extremely successfully, and they’re terrific at working in groups. Insightly: Insightly offers a free CRM alternative as well as a number of premium ones. They offer connectors with nearly all of the email service providers available. The UI is fairly current and user-friendly
  • It is simple to browse. For those seeking a sales platform that integrates with their website and email marketing, Infusionsoft is the option for them. Their customer relationship management system (CRM) is a little difficult to handle for an individual representative, but the information they provide is really useful. You can see which contacts are visiting your website, which pages they are viewing, which forms they are filling out, and other information about them. Pipedrive: Pipedrive equips small teams with compelling images and tools to help them achieve large-scale objectives. They provide all of the features you’d expect from a contemporary CRM, including: iOS and Android applications, forecasting tools, pipelines, and comprehensive contact data, among other things. Their distinctness is derived from the graphics of their applications. These vehicles feature really attractive dashboards. Salesforce:Salesforce is the cloud-based customer relationship management system that started it all. They have a UI that is a little out of date. However, they are one of the most significant participants in the industry. You can’t truly compile a list of CRMs without include them as well. Having stated that, I do not believe that any real estate team or person should employ their services. There are simply too many alternative ‘out-of-the-box’ ready CRM’s that would be far more beneficial to you than Salesforce to mention them all. In a nutshell, Nutshell is a little-known CRM tool that has a great deal of potential for growth. In an interface that I believe will benefit the majority of agents, they’ve compiled a standard set of tools into one convenient package. eEdge: This KW-only CRM aids agents in managing the full transaction process from start to finish. You may handle contacts from the stage of a cold online lead all the way up to the completion of the paperwork procedure. It’s a strong tool, although some of its features are a little antiquated. Streak: Streak is a customer relationship management system that sits within Gmail. It offers a comprehensive list of functions, and for individuals who are already fans of Gmail, it is a fantastic tool to have at their disposal. For the simple reason that having pipelines immediately within Gmail is so convenient, I use Streak in addition to my other CRMs.

…Here’s the thing…

In the end, it doesn’t really matter whatever real estate CRM system you are utilizing. Yes, you are correct. I’m willing to wager that switching to a new CRM will have a negative impact on your business of less than 2-5%. All that counts is that you’re utilizing a customer relationship management system. I’ll defer to Tom Ferry to explain why this is the case: The point is as follows: Today is the day to choose a real estate CRM. And then put it to use. You won’t have to move between different CRMs.

Choosing a customer relationship management system (CRM), especially for the first time, may be a difficult decision.

To get started, click on the following link:

What Real Estate CRM Did I Miss?

I realize that some of you who are reading this are probably using a different customer relationship management system. Please let me know if there is anything I have overlooked in the comments area below! Please feel free to mention the CRM you are now using and why you are using it in the comments area below. I’m looking forward to reading your comments to my questions. Are you looking for a brand that speaks to your image as a real estate professional? Check out my guide for more information.

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Tyler Zey

Hey! Hello, my name is Tyler and I work at Easy Agent Pro! Realtors may benefit from our high-quality marketing content. And we do it at absolutely no charge! Whenever I can provide methods and ideas that can be executed immediately, I get a thrill out of it.

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Hey! Welcome to Easy Agent Pro, my name is Tyler. Realty marketing material of the highest caliber is provided by us. This service is provided without charge to you. Whenever I can provide methods and ideas that can be utilized immediately, I get a thrill out of doing so.

What Is a CRM?

Good relationships with clients and consumers are the driving forces behind success in the real estate market. Managing the various moving pieces, on the other hand, is tough. Consider the situation: you have fresh leads, follow-up, current seller and buyer clients, deadlines, contracts, vendors, and contractors, to name a few responsibilities. The ability to create strong customer connections is practically hard to achieve without some communication falling through the gaps or an essential deadline going overlooked.

As a real estate agent or investor who is serious about increasing productivity, building stronger relationships with your customers, and converting more leads into satisfied customers, you need a good customer relationship management system (CRM) to assist you in effectively managing both your business and your time.

How can you tell if you’re looking at the worst or the greatest real estate customer relationship management system? Let’s take a brief look at some of the most fundamental CRM functions.

Basic CRM Features

Expect the majority, but not all, real estate CRMs to provide the capabilities and services listed below. Some elements may not be necessary for your business depending on whether you are an investor or an agency. Keep in mind that the less time you are willing to devote to learning how to use your CRM, the fewer features you should search for in a solution. Investing some effort in learning how to utilize a more advanced customer relationship management system will pay off in the long run. The following features are frequently found in the finest real estate CRM platforms:

  • Lead creation (for both sellers and buyers)
  • Lead management and nurturing
  • IDX website and website maintenance
  • Contact management
  • Calendar and task management
  • Project management
  • And more. Automatic responses to text messages and/or emails are available. Drip campaigns and email marketing are examples of this. Marketing automation (both in print and on the internet)
  • Management of property listings
  • Integrations with other systems
  • And transaction management are all available.

Can you get a feel of the plethora of time-consuming tasks that CRMs are designed to perform? Your day-to-day real estate activities will be structured and automated by them, allowing you to spend more time interacting with people and less time booking events and discovering new leads. So, now that you know what a real estate CRM is and what fundamental features to look for, we’ll go into further detail by highlighting many of our top CRM systems for agents and investors in the section below.

Best Real Estate CRMs

You may begin your CRM search here, where you’ll find concise reviews of each platform’s performance and capabilities. In-depth reviews of each CRM are available by clicking on the links below. We discuss the features, price plans, advantages and disadvantages, alternates and overall ratings of each CRM in our in-depth reviews.

Top Producer CRM is the source of this image.

  • It is intended for:Agents
  • Plan prices begin at $50 per month, which includes the entire CRM as well as the company website.

This CRM has all of the lead management tools you’d expect, including the ability to generate leads through an IDX-integrated website, schedule appointments and showings, and keep track of leads in one place. Among the most notable features are Contextual Coaching, which proposes subjects to talk with leads during follow-up in order to advance them through your funnel, and Top Producer Campus, which is the company’s online education library that includes videos, tutorials, and distance-learning courses.

BoomTown is the source of this image.

  • It is intended for:Agents
  • Pricing: Expensive — the lowest-priced package that covers three agents starts at $1,000/month for the most basic plan.

When it comes to the real estate sector, Boomtown is widely regarded as an all-in-one real estate platform. It excels in lead generation, which it accomplishes via the use of IDX websites that are equipped with robust search tools. Visitors to the website come to the site, search for homes that meet their criteria, and have the opportunity to remember their searches and get notifications on new matching properties by providing you with their contact information during the account signup process.

Aside from tracking leads and their search behaviors, you’ll be able to get daily HotSheets from the Multiple Listing Service, send automatic answers and follow-ups, and manage your marketing duties all from one place.

Less Annoying CRM

Image courtesy of

  • It is intended for:Agents
  • Pricing:With prices beginning at $10/month, it is the most economical CRM on our list.

less annoyances CRM software is the preferred option for agents who do not wish to devote time to mastering a complicated system. To track your leads, you can view buyer and seller pipelines.

You can also take use of an upgraded calendar and scheduling options to help you manage your time better. With clear lead labels, you can get a bird’s eye view of your prospects, and you can track all of your communications with leads straight into this cloud-based program.


Featured image courtesy of the RealtyJuggler YouTube channel.

  • It is intended for:Agents
  • Starting at $179/year, although there is a 90-day free trial period when you first sign up for it.

RealtyJuggler is a very basic CRM that will allow you to get up and running quickly. However, it still contains a plethora of features that agents will find valuable. Lead management, contact management, and lead imports from other platforms are just a few examples of the features available to you. The system also has tools for managing the back-end, such as the ability to trace all transactions from their inception to their completion. Not to mention, email marketing and other marketing automation activities may be programmed into it.


Image courtesy of the RealtyMX website.

  • It is intended for:Agents
  • Pricing: For single agents, the price starts at $99 per month. Websites and templates are an additional fee.

Realtors may use RealtyMX to stay on top of their customers and leads by tracking their advertisements, creating and managing an IDX website, and managing their property listings. The listing and building management skills of this platform are the most significant aspects it has to provide.

Follow Up Boss is the source of this image.

  • Agents and investors are the intended audience. Its pricing starts at $49/month and has enough functionality to keep your whole real estate firm organized
  • It is also easy to use.

Follow Up Boss is one of the most well-known customer relationship management systems (CRMs) for agents and real estate professionals. This platform is capable of anything. In addition, you can use it to manage your listings, commissions, contracts, and clients. You can also use it to automatically text prospects once they reach out to you. Schedule and send email marketing campaigns, keep track of your calendar and appointments, and administer your website are all things you can do with this software.

Brivity is the source of this image.

  • Agents and investors are the intended audience. Pricing: Although the basic CRM does not offer all of these functions, it is an excellent place to start. Starting at $99.99 a month for two users, the most basic CRM is available.

As a real estate agent or investor, you can take use of some of Brivity’s unique features, which include Kwkly text-to-lead, a showing calendar and home value seller lead magnets. You can also manage leads and contacts through the use of the mobile app and the CMA builder. Create and administer drip campaigns, manage multi-person projects, and a variety of other tasks. In the case of real estate investors and real estate agents, the powerful seller lead magnet may transform a rudimentary website into a lead-generating powerhouse.

Real Geeks is the source of this image.

  • Agents and investors are the intended audience. Real Geeks is a little more expensive than some of the other solutions on this list because of the extensive set of services it offers. Starting at $249/month for two users, the service is reasonably priced.

Real Geeks has a built-in customer relationship management system (CRM) that provides some useful features for tracking, managing, and organizing your leads. Real-time activity tracking allows you to observe how your leads are actively engaging with you. Take advantage of features such as lead import from other sources, auto-responding to text and online queries, receiving quick text message and email notifications when a new lead enters the system, and managing all interactions with your leads from a single interface.

REIPro is the source of this image.

  • Investors are the intended audience. Pricing: The Standard plan starts at $109/month and goes up from there.

REIPro provides a centralized location for real estate investors to manage their leads and client interactions. The sophisticated property lookup feature allows you to search for specific properties that correspond to your portfolio straight from the dashboard, saving you time and effort. Keep track of all of your papers for each property, take use of automated lead follow-up, make use of the included templates for contracts and documents, generate direct mail postcards from your lead lists, and handle everything related to real estate investing using this platform.

This CRM does not include a website, so make sure you already have one up and running before giving it a shot.

PropStream is the source of this image.

  • Investors are the intended audience. Pricing:Pricing appears to be $97 per month, with only one plan appearing to be available

The PropStream platform provides investors with access to a new level of seller lead generation capabilities, including features such as instant comps, built-in marketing tools, a nationwide property database, lead management and nurturing, a rehab/repair estimator, and access to public record information (bankruptcy, liens, etc.). The benefits of using a platform like this are that you can start your search in a specific region or location, narrow the property criteria down through a plethora of search filters, and find contact information from sellers who are likely to be highly motivated by looking for seller attributes such as mortgage liens on the property.

Choosing the Right Real Estate CRM

Customers that give a CRM platform 5-star evaluations are not usually the greatest candidates for your business. Choosing the finest real estate CRM for you begins with understanding your requirements as a professional, your objectives for utilizing the program, your available time, and your financial resources to make it happen.

Your Professional Needs

In what areas of your day-to-day employment do you find yourself having difficulty? What tasks do you hope to automate, make simpler, or remove in the near future? Describe the characteristics of a feature that would make your everyday work life easier and more organized. Which type of leads and potential clients are you normally looking for – buyer or seller leads and prospects? What extra features or services are absolutely essential to your business’s success? If so, will you require the ability to access your CRM from a mobile device?

Your Goals

When selecting a CRM platform, it is important to take into account your personal and professional objectives. You can limit down your alternatives if you know the direction you want to travel with the aid of your software, whether they are your own objectives or the collective goals of a real estate organization. If you want to improve your company, you don’t need to hunt for the most complex CRM available on the market. In order to automate activities and follow leads with every metric available, you’ll want to consider all-in-one systems, which may take a little more effort to learn but are worth it in the long run.

Your Time

The ability to estimate how much time you can actually devote to investigating, acquiring, learning, and using your CRM software is critical. BoomTown is an outstanding illustration of this. Even while this platform receives outstanding evaluations, it also receives a large number of complaints from busy professionals who just don’t have the time to spend setting up their accounts or learning the subtleties of the program. Stick with something simple and uncomplicated, such as Less Annoying CRM or RealtyJuggler, if you don’t have the extra time to devote to your CRM application.

Your Budget

The most important thing to consider when deciding which CRM software solution is the greatest fit for your company is your budget. When it comes to real estate, whether you’re an agent, a broker, or an investor, remaining on budget while making sure your software has the management capabilities you want can be difficult.

It is for this reason that thoroughly analyzing CRM features and cost is essential. While researching real estate CRM software, you’ll discover that there is a CRM platform for any budget, ranging from $10/month to $1,000/month, depending on your needs.

So, What Is the Best Real Estate CRM?

Knowing your requirements, objectives, time availability, and financial constraints can help you select the most appropriate CRM for you and your sales team. There is more to having a solid CRM than just being good at real estate marketing. Your everyday activities will become more organized and focused as a result of this effort. More leads, increased profit and commissions, greater pipeline management, better analytics and knowledge of your outcomes, and less stressful management will result as a consequence of your organizational efforts.

We hope you will find this list to be a useful resource in determining the types of software solutions available to you as an agent or investor, as well as the differences between them.

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