What Are Real Estate Leads?

Let’s start this out with a single truth: A real estate lead is the name and contact information for someone who is potentially a future client. That’s it. Some “gurus” define real estate leads as having a full name, a phone number (at minimum), and have expressed interest in your services.

Real Estate Leads – The TRUTH About Lead Gen Companies- REthority

  • A real estate lead is someone that has expressed interest in your real estate business. Lead generation is the method of attracting these people and then converting them into clients.


What are the types of leads in real estate?

The 6 Types of Real Estate Leads for Realtors

  • Referrals.
  • Organic.
  • Portals.
  • PPC.
  • Social Media.
  • Lists.

How much is a lead worth in real estate?

With the average Zillow lead costing anywhere from $20 to $220, Delprete puts the average spend at around $55. One real estate agent I spoke to estimates he spends around $10,000 per year on both his Zillow and Move leads.

Do real estate companies give you leads?

In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads.

How do real estate leads get on social media?

Follow these tips to create a social media strategy that generates Real Estate leads:

  1. Think Local. Hyper-local seo practices will increase your chances for attracting attention from local buyers and sellers.
  2. Become an Influencer.
  3. Get Personal.
  4. Create Personas.
  5. Purchase Ad Space.
  6. Start Conversations.
  7. Segment Your Audience.

How do you get leads?

Before building out your strategy, take a look at the following 12 ways to generate leads for your business.

  1. Direct Engagement.
  2. Generate Leads on LinkedIn.
  3. Advertise and Retarget.
  4. Ask for Referrals from Current Customers.
  5. Write Guest Blogs.
  6. Rank in search engines to generate leads.
  7. Answer Forum Questions.

Does Keller Williams provide leads?

9 answers. Keller williams does not do any lead generation for agents. You must lead generate on your own. There are several programs, continuing education, help with new computer programs, lead generation assistance, and all who work with the agency whether licensed agent or not.

How does a real estate agent get leads?

Referrals – Best Way to Get Quality Leads, Totally Free. According to the NAR, 64% of sellers found their agent through a referral from a friend, neighbor, or relative—or used an agent they had worked with before to buy or sell a home.

Should I pay for leads?

Often you can either pay a fee upfront and pay less per lead, or pay nothing upfront but pay more per lead. Don’t gamble with money you aren’t willing to lose. If cash flow is a problem for you, don’t promise to pay a monthly fee with no guarantee that you will book work. Remember, a lead is not a sale.

Are Zillow leads good?

Depends on who you’re asking, but overall, we’d say yes, it does. Zillow is a great place for consumers to browse real estate listings, agents, and learn more about their area. It’s a great place for agents to connect with potential buyers and sellers.

How do I promote myself as a Realtor on social media?

Real Estate Social Media Marketing

  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don’t forget video.
  8. Never assume you’re only connecting with first-time buyers.

How do I grow my real estate business on Instagram?

Here are our 10 best tips and ideas for real estate Instagram:

  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.

What social media platforms do realtors use?

Real estate marketing tools Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most realtors’ top picks.

How to Generate Leads in Real Estate

A competent real estate agent is skilled at generating leads for his or her clients. A lead is a piece of information on a potential buyer or seller that is obtained in the real estate market. Instead of marketing to the broad public, it is more effective to target those who are already contemplating acquiring or listing real estate. If the lead comes from a source that the potential client is familiar with and trusts, the real estate agent will have an advantage over other agents when it comes to contacting the lead.

The fact that you are still in business will remind them of your existence, and they are more likely to recommend your services to a friend or call you if they require your professional services.

Make contact with other real estate agents in various communities and inform them that you would pay for referrals from other brokers.

In neighborhoods where you have recently sold or listed a property, send out postcards stating that the property has been listed or sold just recently.

  1. They may be able to assist you with this.
  2. Join service organizations and clubs, and make it known to your fellow members that you are a real estate professional.
  3. Obtain free information for visitors to your real estate blog or website in exchange for completing a questionnaire that will be used to generate leads.
  4. Developing even a single strong relationship with an estate attorney has the potential to generate a large number of leads.
  5. Formerly, she worked as the editor of a community magazine in Southern California, and she was also a licensed real estate agent who specialized in commercial and residential properties.

What does a lead mean in real estate?

In the real estate market, a lead is a set of information on a prospective buyer or seller. A successful real estate agent is well-versed in the art of lead generation. When compared to advertising to the general public, it is more beneficial to target those who are already contemplating selling or acquiring a home.

Furthermore, if the lead is acquired from a source that the potential client trusts and is familiar with, the real estate agent will have an edge over other agents when contacting the potential client.

Most Important Types of Leads:

There are two categories of leads that you should be aware of: qualified and unqualified. They are a group of people

Unqualified Leads

A lead that is not qualified is one that is not ready to purchase a home from you at the time of submission. Furthermore, we may determine it by considering additional criteria such as

  • If they couldn’t afford to buy the house at that time, they may wait. When they are not prepared to deal with the situation in the house
  • If they are not familiar with your real estate agency (for example, the Burlington real estate business)
  • When they haven’t even begun the negotiation process

Qualified Leads:

Qualified leads are those that purchase or sell a home from you at the time of the transaction.

  • It would be beneficial if they were familiar with possible agencies. The customer and the agent have a positive relationship when they are working together. If they are aware of their requirements
  • When people are aware of their financial situation
  • If a qualifying lead is willing to purchase or sell at any moment, even right now

The distinction between the two most fundamental sorts of Leads was as follows:

Tips To Get Leads

Leads are critical to the success of a real estate professional. It is essential for a real estate agent to have a good pipeline of leads. The following are some suggestions for a realtor who wants to succeed in the business:

  • Develop business relationships in order to expand your operations
  • Also, a partner might lend a helpful hand in the operation. It is possible to have a home party for any customer with whom you have an excellent working connection in order to strengthen that relationship. We’d like to invite you, our clients, to a meeting at the same restaurant where everyone will be present. As long as you continue to be a regular client of that restaurant, they will assist you in making your transaction easier by providing a pleasant and appropriate setting for your transaction. You may also generate leads by expressing your gratitude to your customers via the use of a handwritten note. Thank them for placing their trust in you
  • Investing in sponsored marketing will help you to be seen by the public. There are several ways to market oneself, including billboards, running Facebook and LinkedIn advertisements, placing ads in newspapers, and much more. Creating your own website helps you to establish a personal brand for yourself. On your website, you may highlight your areas of expertise. It’s also possible to post reviews from your consumers on that website.

Some additional tips

  • You may also become a specialist agent by identifying and cultivating a specialization. Consequently, choose a specialization and become an expert in it. As a result, you will be able to devote more time and energy to that particular specialization. Additionally, employ ‘Coming Soon’ signage to create anticipation in the minds of your customers. Don’t let the opportunities pass you by. Even if a consumer is not interested in your offer, you should nevertheless display them the remainder of your inventory. And do everything you can to sell them the house


Increasing the number of leads you receive will help you become a more successful real estate agent. In addition, we’ve covered a lot of ground in this article about what a lead is and how it can be used to assist a Burlington real estate agent build his or her business.

Understanding the Two Types of Leads in Real Estate

On July 5, 2017, Evan Johnson published an article. Did you know that there are several different sorts of leads to choose from? Are you the sort of real estate agent that believes that every lead has the potential to be a good one? Yes, every lead is valuable and ought to be nurtured into a long-term connection. Is it possible that you’re wasting too much time on leads that aren’t converting into sales? This is due to the fact that you’re most likely wasting your time on unqualified leads rather than qualified prospects, whether they’re FSBOs, expireds, pre-foreclosures, or a combination of all of these types of leads.

The Most Important Types of Leads to Know

Is your real estate office handing you a list of possible prospects and instructing you to call each one individually? How many of them are a complete waste of time and effort? This is due to the fact that they are untrained leads. An unqualified lead is someone who isn’t ready to purchase a home at the time of the inquiry. There are a few more things to consider when determining whether a lead is qualified or not:

  • Unable to purchase a property due to financial constraints Aren’t quite ready to sell or purchase a property yet
  • They’ve never heard of your real estate company before. They haven’t even begun the sales or purchasing process yet. Customers who later offer references are not often converted into leads. Unqualified leads have a higher churn rate, which means they are less likely to work with you again.

A qualified lead, on the other hand, is someone who has been through the selling or purchasing process and has the following characteristics:

  • They’ve done their research on possible agencies
  • They’ve done their homework. There is a stronger relationship between the customer and the agent. They are aware of what they require and why they require it. They are aware of their financial situation. A qualified lead is someone who is ready to purchase or sell right away.

How can you spend more of your time working with qualified leads and less of your time dealing with unqualified leads now that you understand the differences between the two categories of prospects?

What’s Your Lead Qualification Process?

Some agents will waste their time on any and all sorts of leads since they do not have a procedure in place to qualify a lead before pursuing it. In order to develop a lead qualifying system, you must first have a clear understanding of the sort of lead you wish to deal with. Consider the sorts of leads you’d want to deal with (whether they’re FSBOs, Expireds, or both), the neighborhoods you’d like to work in, the income level of the client, and the type of house they’re searching for in their next home.

This level of detail will make it much easier for you to determine who is a qualified customer for you and who you should send to another representative.

Initially and foremost, a lead should be graded when it is first made contact with.

It’s possible that they came to you through a reference, that you had an initial interaction with them, or that they completed a form on your website. The BANT Method is a straightforward approach of scoring leads. BANT is an abbreviation for:

  • Budget: What is the amount of money they have set aside to purchase a home? Do they have complete authority over the purchasing decisions, or do other individuals have a role? Need: How urgently do they require an agent to protect their interests? When are they looking to purchase or sell
  • What is their budget
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Despite the fact that this is a straightforward approach for scoring various sorts of leads, you want to discover the most suitable lead for your needs. A more in-depth technique of obtaining a lead might include inquiries such as where they would want to live and what kind of house they would like to buy. You may also inquire as to how they prefer to collaborate with agents, as well as how they anticipate communication between the client and the agent to take place. The selection of a scoring system is the next stage in the scoring procedure.

Is there a preference for some queries over others?

Perhaps a customer is searching for representation at this point in the process.

Whatever you pick, it’s critical to be clear about the most crucial factors to consider as you’re going through the qualification process.

What Do You Do with Unqualified Leads?

There are a variety of reasons why a lead is considered unqualified. Is this to imply that you should entirely dump them and never communicate with them in the future? Without a doubt, this is not the case. It has been demonstrated that just a tiny number of leads are actively looking to purchase or sell right now. Not only that, but up to 80% of leads are closed after only five taps on the phone. Only 8% of salespeople, on the other hand, follow up on their leads that many times. This demonstrates how critical it is to establish a relationship with unqualified leads in the event that they subsequently turn into qualified leads in your organization.

You may then follow up with a phone call every 3-4 months to ensure that everything is running smoothly.

How to Nurture All Types of Leads

It is critical to have a system in place to contact leads at all stages of the sales process, regardless of where they are in the process. A customer relationship management system (CRM) should be included in your follow-up system. After all, you don’t want to be forced to rely on post-it notes or an Excel spreadsheet to get things done. You must decide how frequently and how you will follow up with your leads. You must also select how you will follow up with them. Suppose you determine that leads who scored a 5 on your 10-point scale would receive a call every month, as well as a copy of the company’s newsletter.

How Would You like Qualified Leads on Demand?

Prospecting for new clients is a difficult task for practically all real estate salespeople. Imagine having qualified leads brought to your email every single morning, without having to do anything.

A wide variety of leads are available through Landvoice, such as expired MLS listings, For Sale By Owner (FSBO) listings, pre-foreclosure leads, and our unique Neighborhood Search tool. All of these lists are intended to aid you in the development of your real estate firm.

Free Data Look-Up

Every market is a little different from the others. Which homeowners are most likely to sell their homes right now? Do you know who they are? Allow us to do a free property data search in your region and advise you on where you should be devoting your time and work to improve your situation. Are you ready to make a significant improvement in your real estate career? Now is the time to get started with Landvoice. Landvoicesolutions provides subscription services to help you get over the hump of phoning expired listings and into the realm of doing business exclusively on the basis of satisfied clients’ recommendations.

For services such as Neighborhood Search and Call Capture, which create leads, Landvoice is the only source you need.

You’ll save significant time by utilizing Landvoice, which you can then use to advance your company to the next level.

Generating Real Estate Leads: 17 Tried and True Methods

  1. Organize joint ventures
  2. Have a housewarming celebration
  3. Make a habit of going to the same restaurant
  4. Send a handwritten letter to the recipient
  5. Make use of the internet to promote your business
  6. Promote your business using more conventional media
  7. Design and develop your own website. Create a specialized market
  8. ‘Coming Soon’ signage should be used. Attend a public open house
  9. On LinkedIn, you may generate leads. Organize educational seminars and workshops. Don’t ignore potential leads. Pay attention to ‘For Sale by Owner’ listings. Make contact with expiring postings
  10. Count on delighted consumers to create referrals for your business. Workplace divorce is the result.

It’s critical for realtors to keep a steady flow of new leads coming into the office. When loan rates are low and the weather is pleasant, you may find yourself inundated with clients. However, there is always a winter slowdown or a market downturn around the corner that may halt your momentum and, as a result, your commission checks. Prepare for the unpredictable nature of the real estate market by building a new armory of lead-gathering strategies. Consider these ideas for thinking outside the box and ahead of the curve when it comes to bulk mailings.

How to Get Leads in Real Estate

Make connections with other local firms in order to build mutually beneficial alliances. Try techniques such as co-hosting happy hours, presenting presents to clients or prospects, and building local connections to increase your visibility. Here are a few industries in which real estate agents might develop fruitful collaborations with others:

  • Insurance companies- While homeowner’s insurance is required, some purchasers are also trying to transform their new house into a rental property, a flip-home, or a commercial enterprise. It is critical to have the appropriate insurance coverage. Personal bankers- For many of us, a house is the most significant financial investment we will ever make. Buyers might benefit greatly from the assistance of a personal banker who can assist them in running figures. The commercial lending industry- Loan officers are an essential part of the home-buying process, but the majority of purchasers do not have one in their back pocket. The utilization of bakeries is never a poor idea for real estate agents, or for anybody, for that matter
  • Whether you’re delivering pies to former clients to keep your real estate business top of mind or ordering delicacies to make your open house particularly sweet, working with bakeries is never a bad idea for anyone. Landscapers- There is an ancient proverb in the culinary world that says, “The eye is the first to eat.” In the case of real estate, a same concept applies. The landscaping of a home is frequently the first impression that potential purchasers get of the property. Make it a point to encourage your sellers to have their properties properly landscaped in order to distinguish them from the competition. Professional cleaning services are recommended since no buyer wants to go into a property that seems to be a touch shabby around the edges. Partner with cleaning businesses to provide your customers with cheap house cleaning services. We have very few HGTV-worthy show houses, but an aspirational home is a home that sells, according to real estate staging experts Partner with local stagers to get your customers’ homes under contract as quickly as possible. Title firms- A less glamorous, but no less vital, collaboration is the one you’ll have with local title businesses, which can help you protect your investment. Preferably, you should have a few go-to providers that you can suggest to your clientele.

2. Throw a housewarming party

Is it possible that a well-connected customer has recently moved into their new home? Offer to cook their housewarming party, pay for an open bar, pay for canapés, or decorate the space with beautiful flowers — and make a point of stopping over to socialize. In addition, it’s an excellent place to meet prospects in comparable life phases who may be pleased by the property you’ve assisted their friends in purchasing. Did they extend an invitation to their new neighbors? Now is the moment to inquire as to whether or not they have contemplated selling.

3. Become a restaurant regular.

Is it OK to meet with clients in a restaurant or a neighborhood coffee shop to discuss terms? Make it a point to plan these kind of meetings at the same restaurant on a regular basis. You’ll acquire favor with the wait staff, obtain access to the best tables, and seem popular and well-connected to your local community as a result of this.

You could even get to know some of the other regulars, which will make you the ideal person for them to call when they’re ready to make a purchasing decision.

4. Send a handwritten note.

Pick up a pen, some paper, and a real stamp, and then write a message to a former or current client. Keep in touch with them and let them know you’re accessible to answer inquiries, recommend a trustworthy moving company, or provide vital paperwork in time for tax season. A handwritten message may go a long way toward expressing your gratitude to someone. In addition, it prevents you from becoming yet another unread subject line in your clients’ email inboxes. Do you have a sense of self-assurance?

5. Leverage the internet to advertise.

Invest in paid web advertising to reach a wider audience. According to the National Association of Realtors, websites such as Zillowprovide advertising alternatives for realtors, which is a wise decision given that the proportion of house buyers who utilized the internet to search for a property is expected to reach an all-time high of 97 percent by the year 2020. As a real estate agent, these are some of the most effective methods of marketing yourself:

  • Create Facebook advertisements, LinkedIn ads, answer real estate inquiries on Quora, run Google ads, and blog for local or national real estate websites.

Here’s an example of what a successful Facebook advertisement may look like. Image courtesy of Zillow.

6. Advertise through more traditional media.

Sometimes the most effective methods of getting your brand out there and attracting new customers are a little more traditional. Media such as billboards and print advertisements may be effective tools for capturing prospective customers’ attention and keeping your services at the forefront of their minds when they are seeking for a new real estate agent. In addition, don’t be afraid to be innovative with your marketing materials; a little comedy or eye-catching imagery will help you stand out.

7. Build your own website.

Although your brokerage will most likely provide you with a page on their website, it is critical that you establish your own web presence. This gives you the opportunity to establish your unique brand, highlight your expertise, and publish testimonials from delighted customers. It also guarantees that you have a consistent presence in the local market – even if you change brokerages in the future. Keep in mind that you should optimize your website. Compose blog entries that address typical issues or difficulties that clients encounter during the purchasing process.

A newsletter subscription form may also be used to collect email addresses.

8. Develop a niche.

Do you have a specialty in a particular neighborhood, historic properties, or assisting customers in finding their ideal rental property? Take a deep breath and go for it! Find your area of expertise and become an expert in it. This enables you to concentrate your marketing efforts on a select set of buyers and sellers, allowing you to establish a reputation as the realtor of choice for these buyers and sellers. Some popular real estate specialties include the following:

  • Historic houses
  • Mid-century contemporary homes
  • Luxury homes
  • Neighborhoods
  • Student rentals
  • School district
  • City or town
  • First-time homebuyers
  • Condominiums or apartments
  • Buying a property for the first time Real estate in distress
  • Senior housing
  • Vacation houses
  • Land
  • Commercial real estate
  • Industrial real estate
  • Property rights
  • And properties listed for sale by owner (FSBO).

You are not required to become an expert right away. Decide on a specialty that you are interested in and devote your time and energy to it. For example, if you want to develop a niche in assisting seniors in finding their ideal retirement homes, you should learn about their requirements, research local senior centers and senior-friendly neighborhoods, and collaborate with financial planners who are familiar with the specific home-buying requirements of seniors in your area.

9. Use “Coming Soon” signs.

In order to build interest in your assets and skills, “Coming Soon” and “Sold” signs are tried-and-true methods of generating attention. “Coming Soon” signs generate interest in a property before it ever goes on the market. Additionally, “Sold” signs are helpful in generating leads from purchasers who were disappointed in their ability to purchase a home — and want to ensure that it doesn’t happen again.

10. Head to an open house.

If you’re not going to open homes to get fresh leads, why not? You’re missing out on something. A large number of purchasers (or soon-to-be buyers) walk into the store without using an agent. The perfect opportunity to introduce oneself and offer to assist them in navigating the market has presented itself!

11. Generate leads on LinkedIn.

Join Linkedin groups to learn more. You are aware of the places where your target audience congregates. A group for local real estate investors, for example, or a group for first-time homeowners may be formed in this manner. Find the communities where your buyers are spending their time and contribute to the conversation before making a formal presentation to them. Once you’ve established a relationship with a prospect, follow up with them and offer to speak with them on the phone to explore their questions further.

If someone in your first-time homebuyers group has a question concerning interest rates, you should respond with a well-informed response in the comments section.

12. Organize educational events.

Organize educational events in your neighborhood. By educating local customers on topics such as purchasing their first home, the current state of the market, or what to look for in a rental property, you will strengthen your personal brand while also generating new business opportunities. Pro-Tip: Consider working with local companies to conduct home-buying workshops during lunchtime sessions. Alternatively, you might hold events in conjunction with mortgage lenders to extend your clientele and improve lead potential.

13. Don’t neglect leads.

Was it necessary for you to show a prospect three different properties before they recognized they weren’t ready to purchase? Don’t forget to have their phone number handy. Send them postcards informing them of market changes, keep them on your email distribution list, and leave the odd phone reminder that you’d be delighted to assist them in finding the ideal property when they’re ready. Sales expert Jeff Hoffman provides excellent advice for salespeople who are attempting to bring stopped transactions back to life.

Don’t say anything else once you’ve closed.

” suggest something like, ” Would you be interested in attending our seminar for first-time homebuyers?” This is a simpler closing technique that will prevent your prospect from feeling cornered or pressured.

14. Target “For Sale by Owner” listings.

However, according to statistics from the National Association of Realtors, just 3 percent of for sale by owner properties sell within the required time frame – and only 18 percent of those properties sell for the correct price. Identify those who have listed their home on Craigslist or other real estate websites and offer to assist them in getting the most out of their listing. Distribute a blog article or a few bulleted statistics explaining why working with an agent is advantageous to the seller, and inquire as to whether they would be interested in learning more.

15. Reach out to expired listings.

Expiring listings are pulled from the Multiple Listing Service (MLS). Keep in mind that these sellers are likely to be dissatisfied with their present agent, disheartened that their house hasn’t sold, and under a great deal of stress when you meet with them. Open the conversation by expressing your understanding of their difficulties and sharing a few suggestions for how you might approach the situation differently in order to sell their property quickly.

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16. Generate referrals from satisfied clients.

Positive word-of-mouth is a significant advantage in practically all types of sales attempts – and real estate sales are no different. Buyers who were suggested to an agent by a friend, neighbor, or family account for 40% of all transactions, according to industry estimates. And 91% of purchasers said they would use their agent again or refer them to friends and family. Previously served and current clients might serve as terrific lead-generation resources for your business. As a result, it’s beneficial for you to stay in touch with them and keep yourself top-of-mind — and, while you’re working with them, give it your very best effort.

If you can establish trust with your clients and establish a fruitful working relationship with them, you will be in a strong position to benefit from their referral potential.

17. Work divorce leads.

Divorce leads have the potential to be as fruitful as they are difficult to contemplate in the first place. Finding leads with a sense of urgency behind them will be difficult to come by – a court order to sell your house has a tendency to have that impact. Divorced leaders require tact and sympathy on their part. As you would expect, these types of clients aren’t too pleased with the fact that they’ve found themselves in this situation. However, if you can locate and appeal to them, you will have a clientele pool that is incredibly driven to work for you.

Leads are essential to the success of the real estate sector.

Give these strategies a shot and see how they work for you and your company. Note from the editor: This piece was first published on April 26, 2019 and has been revised to ensure it is as accurate as possible. Originally published at 4:00 p.m. on August 10, 2021, and modified on August 10, 2021

The 6 Types of Real Estate Leads for Realtors (And Which is Best?)

There are a variety of industries to consider. Real estate. Aviation. Petrochemicals. Toys. Fast Food. There is, however, only one enterprise. Obtaining leads is what we do. You can’t run a business unless you have leads and customers. It is a challenge any firm must overcome, andthecentral dilemma of every business. You need to decide where you are going to receive your real estate leads before you even start your Realtor firm. And where you obtain them depends on the sorts of leads you want to target.

The 6 Types of Real Estate Leads for Realtors

The following are the six different categories of real estate leads, listed in declining order of quality:

Quality versus Quantity

I would argue that the quality and number of leads per unit of work are more accurately represented in the preceding graphic. In one day’s worth of lead generation or one dollar invested, you may receive one referral lead, ten Zillow leads, or 100 list leads, depending on your strategy. And for all of your efforts, you may only receive one closure in the end. The fact that one system is superior to another does not imply a superior system. Just remember that quality will inevitably be compromised as you move lower down the list in order to make up for it in number.

It is for this reason that top agents are so good at generating referrals!

Referral Leads

Referral Exchange is an example of a referral system.


The most crucial thing to do in order to obtain references is to perform well. Nobody will recommend an agent with whom they had a “meh” experience since no one wants to be referred. Client gratitude gifts, excellent communication, and plenty of follow-up even after your commission check has been paid are all examples of going above and beyond. Keep your company in the forefront of your clients’ minds, both past and present! Agent and business referrals can also be an excellent source of information.

Why They Contact You

Consumers place a high value on the advise of their friends and family over virtually everything else, including Google reviews, Better Business Bureau ratings, and online searches. In addition, the majority of house buyers and sellers seek referrals from their friends and neighbors. When a client recommends you to their buddy, there is no stronger recommendation than that of a social proof endorsement.

Who Should Target Referral Leads

Everybody. These are the highest-quality leads, and they are indicative of a well-established, high-quality real estate firm. Many of the top agents rely only on referrals to build their businesses. They are frequently quite low-cost when compared to other marketing tactics.

Referral Tools

  • Client Giant, HomebotAI, Agent Hero, Referral Exchange, Opcity, and MILLIE are some of the companies we work with.

Organic Leads

Example landing page that you may have on your website, asking visitors to get in touch with you when they are ready.


  • Web optimization for your website
  • Social media audience (e.g., YouTube videos, Facebook page, LinkedIn Groups, and so forth)
  • Email marketing leads

Organic compounds are a refe. In most cases, it is related with SEO (search engine optimization) and ranking high on Google search results. However, your audience is a type of organic lead in its own right. Organic leads are generated by your social media followers, Facebook likes, Instagram pals, and anybody else who views your material without you having to spend to get it in front of them.

Having said that, combining organic traffic with marketed traffic is frequently required, particularly when developing a business. Organic leads, on the other hand, are the ultimate aim. The ability to generate leads on auto-pilot!

Where You Find Them

You are unable to locate them. They track you down. These are the types of leads that content marketers are looking for. Material marketers develop high-quality content (blogs, manuals, and websites) with the goal of earning organic Google placement. Highly valuable material climbs the ranks of search engines like Google, resulting in more visitors clicking through to your site or your content as the quality of the content increases. It’s also possible to utilize your material as “lead magnets,” which encourage people to provide you with their email address.

These are the people who have liked your Facebook page, who have provided their email address to you, who have subscribed to your YouTube channel, or who have followed your Pinterest board.

People who know you, trust you, and like you, even if they’ve never done business with you, are your most valuable assets.

Why They Contact You

Due to the fact that you’ve won their trust before they ever contact you, they are high-quality internet leads for you to pursue. We are ready to sell in July and would want to set up an appointment with you. “I’ve been following your blog for months, and we are ready to sell in July and would like to set up an appointment with you.” These are the types of emails you will receive if you are pursuing organic leads and engaging in content marketing. You are under no obligation to sell them on your services.

Some of these people who utilize your resources (e.g.

Who Should Target Organic Leads

Content marketers, YouTubers, bloggers, internet geeks, social butterflies, and the like. are all in demand. The majority of agents will almost certainly wish to target some type of organic leads. Once you’ve laid the groundwork, they are completely free leads! There is no monthly cost. There will be no competition with other agents. They serve as both your target audience and your lead generation system. Organic lead generation might take a long time to establish itself — in some cases, years.

Organic Tools

Leads from Zillow Premier Agents


The portals are essentially massive house search websites from which you can purchase sales leads. Because of their extensive resources and digital know-how, they are able to rank for the majority of the most competitive keywords on the internet. You’re not going to be able to compete with them there. But why bother when you can become a member of their group? Advertising on one or more of the portals is a totally legal approach to keep your pipeline of new business flowing.

Why They Contact You

These are reasonably hot leads since the people who submit their information are actively looking for houses (or occasionally selling homes) at the time of submission. In contrast to referral or organic leads, however, they do not yet have a link or relationship with any specific agent or brokerage firm. They’re a jump ball, to be sure!

Anyone may take advantage of this opportunity! They, on the other hand, like and trust the gateway that they are looking for. They contact you and the other agents whose photographs are readily displayed next to the house they are interested in purchasing because of this.

Who Should Target Portal Leads

This agent is the quickest in the West! People who are looking at homes on portals are frequently already involved in the process to some extent and are accustomed to the rapid pleasure that internet purchasing provides. When customers inquire about further information, they expect to hear back from an agent as soon as possible. That is also why many lead portals distribute leads to numerous agents at the same time, allowing the agent who responds the fastest and best to win. Agents that have established their entire company on Zillow perform quite well, despite the fact that the site has a negative reputation.

It is effective.

Pay-Per-Click (PPC) Leads

Real estate is a good example. PPC advertisements on Google AdWords


In Google AdWords, you have the option of running your own campaigns. However, because refining your advertisements, A/B testing, conversion-rate optimization, and everything else is so hard and competitive, it is advisable to outsource it. Almost every digital marketing business is ready to take over the management of your Google AdWords campaigns. PPC marketing is available on several real estate sites for an added expense. It is not simply Google that is at fault. As well as search engine results, Bing includes an advertising program.

Why They Contact You

These prospects are looking for precise responses to their questions. What is the monetary value of my home? What is the atmosphere like in this neighborhood? What areas of my community are eligible for USDA loan assistance? These search searches generate results, some of which are organic and some of which are sponsored. These highly optimized sponsored results, if they appear to provide solutions to their questions, will attract clicks and generate revenue for you!

Who Should Target PPC Leads

Agents that have large budgets and excellent followup. Pay-per-click advertising is pricey. The typical cost of a conversion might be upwards of $1000. And you pay that money up advance, despite the fact that they may not close for 6-12 months. As a result, it is quite competitive, and you will need to make the most of any buyer and seller leads that come your way. In order to effectively follow up and nurture these leads, you must have an excellent follow-up and nurturing mechanism. Even a handful that slip through the gaps might have a negative impact on your return on investment.

Facebook Ad Manager is a tool for pushing advertisements on the social media behemoth.


To promote advertisements on the social media behemoth Facebook, use the Facebook Ad Manager.

Why They Contact You

You were fortunate enough to be at the right place at the right moment. Social media advertisements do include targeting systems, which allow you to target certain demographics with your adverts. Unlike pay-per-click (PPC) advertisements, where you know the consumer is expressly seeking for what you’re giving, social media advertisements are interruptive. On most cases, when your ad appears in someone’s timeline, they are more likely to be looking at cat videos than they are at homes for sale.

In addition, the material is frequently watered down in an attempt to elicit clicks.

For example, the phrase “Find out how much your home is worth” is likely to attract a large number of Curious Georges who aren’t actually in the market to sell. As a result, lead quality does not grow much worse than that of social media advertisements.

Who Should Target Social Media Leads

Because of the poor quality of the leads, you must be prepared to filter through the junk and determine who is a genuine opportunity, who is a potential opportunity in the future, and who is a drain on your resources. Make sure you have an excellent customer relationship management system (CRM) and follow-up strategy in place. You will receive a large number of leads!

List Leads

CoreLogic’s Realist application allows you to create mailing lists.


Creating a list may be as easy as using the United States Postal Service’s “EDDM” (Ever Door Direct Postal) system, which allows you to blanket whole mail routes with postcards. It’s true that direct mail isn’t nearly as popular as it used to be, which makes it simpler to stand out! Then there are phone number lists compiled by firms like as Vulcan 7 or RedX, which include expireds, FSBOs, and other potential house sellers. Finally, emerging artificial intelligence “smart lists,” such as SmartZip, offer to utilize artificial intelligence to predict which house sellers are most likely to relocate, allowing you to target your advertising efforts toward them.

Why They Contact You

The reason it’s on your farm is that the people who live there have been receiving your junk mail for a long time (ideally beneficial junk mail), and you happen to be there at a convenient time when they reach a decision point. Alternatively, you may be contacting them because their property has recently expired on the MLS or because they have advertised their house for sale by owner (FSBO). Finally, perhaps you have their telephone number. These are often poor leads since the vast majority of people now use mobile phones, which, unlike traditional landlines, are notoriously difficult to trace back to a specific location.

Sure, tools like SmartZip offer to employ artificial intelligence to generate extremely accurate estimates, but even then, it is a complete guess.

It is not necessary to mention leads.

Who Should Target List Leads

These lists should be targeted by anyone working on expired properties and FSBOs. For these types of leads, investors or investor-friendly agents might consider using direct mail and other comparable prospecting approaches, such as cold calling. Home sellers can benefit greatly from an agent’s knowledge of probate listings, which is another example of how an agent can be a beneficial resource.


Understanding where your leads are coming from is important for judging the quality of those leads, anticipating what you should anticipate, and determining how to manage leads as they come in, among other things. It should also provide you with information into which lead sources you should start establishing (organic and referral), while also providing you with insight into whether you should use sponsored lead sources to support your business in the meanwhile. Finally, it is hoped that it will provide some insight into why the quality of a lead is what it is at this time.

“The leads were terrible!” is a complaint I hear from agents over and over again. Yes, they very likely were, depending on the source of the lead! It is, however, to be expected, and there are several agents who are making a fortune with each and every sort of agent mentioned above.

The 7 Best Real Estate Lead Generation Companies of 2022

Our editors do independent research and make recommendations on the finest products and services available. More information regarding our independent review process and our partners may be found in our advertiser disclosure. We may gain a commission if you make a purchase after clicking on one of our links. Lead generating software assists real estate agents in locating clients and closing agreements more efficiently. Agents are able to identify buyers and sellers that reside in certain locations, have specific interests, or are seeking for specific sorts of properties by utilizing lead generation businesses.

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A large portion of this is completed online, using a combination of websites, social media, and other technologies to do it.

We were looking for organizations that generate high-quality leads from social media, the multiple listing service (MLS), brokerage websites, and listing websites, among other sources.

Here is a list of the top real estate lead generating businesses to assist you in expanding your business.

The 7 Best Real Estate Lead Generation Companies of 2022

  • Best overall: Market Leader
  • Runner-up, Best overall: BoldLeads
  • Best for Automation: Purple
  • Best for Finding Buyers: Zillow Premier Agent
  • Best for Finding Sellers: Zillow Premier Agent
  • Offrs is the most effective method of obtaining listings. Zoho CRM is the best tool for social media
  • REDX is the most affordable.

Best Overall :Market Leader

Market-leading position Because it has powerful functionality, provides buyer and seller leads from many sources, and is simple to set up, Market Leader is our top option for real estate lead generating firms. The firm, which was formed in 1999 in Bellevue, Washington, provides leads, education, and customer support to over 250,000 clients. Market Leader is used by industry giants such as EXIT Realty, Better Homes and Gardens, and Re/Max, among others. In addition, Market Leader guarantees a certain amount of exclusive leads each month and never sells the same lead again, ensuring that you will never be in a bidding war with another agency for a single lead.

Leads Direct is a second source, and it is a pay-per-click advertising campaign that is targeted at customers who are seeking for residential real estate listings.

  • Lead generation for both buyers and sellers
  • Marketing automation
  • Website that may be customized
  • Mobile application
  • Integration with Market Leader systems
  • Customer relationship management (CRM)
  • And more.

Getting started with Market Leader is a straightforward process. Create a profile, personalize notifications, and add and organize your contacts is all that is required. The cost of the company’s services is determined by the number of leads you sign up for. Typically, you’ll pay a cost per lead and a monthly price for extra services, such as customer relationship management (CRM). As part of this launch, the firm has also released Market Leader Professional, which features a fully integrated lead collection website, customer relationship management system (CRM), and marketing center for effortlessly engaging and managing leads.

Market Leader has received overwhelmingly excellent feedback; agents like the platform’s unique leads and have stated that the service is simple to use and has assisted them in growing their businesses.

A few typical concerns about the organization, however, are that leads are not always dependable and that customer support is not always helpful.

Runner-Up, Best Overall :BoldLeads

BoldLeadsBold Leads is situated in Chandler, Arizona, and is committed to giving back to the community there. It has benefited more than 6,000 real estate professionals in the United States and Canada. As a result of the company’s extensive set of tools for generating excellent buyer and seller leads, we designated it our runner-up. It also provides extensive customer assistance and training to ensure that you become familiar with the system and are able to get up and running quickly. Bold Leads exclusively delivers unique leads to licensed real estate professionals.

You may contact and arrange your new leads using the CRM that is incorporated into your website.

  • Leads from buyers and sellers
  • Automated follow-ups
  • Video instruction or software coaching are examples of this. An all-in-one platform with its own customer relationship management system
  • Text concierge and email templates are available. Tools for determining lead engagement

The Bold Lead platform includes tutorials to help you get started, learn how to accept and handle leads, and become comfortable with the platform. Bold Lead also provides customer support, training, and coaching to help you succeed. In addition to a monthly budget for obtaining leads, you should account for additional expenses such as market research and other extras. In general, client feedback indicates that they are pleased with the company’s services and like its lead generation technique.

Best for Automation :Zurple

ZurpleZurple was created in 2009 and is located in Hunt Valley, Maryland. It is owned by Constellation Software, which is also headquartered in Hunt Valley. Because it provides leads as well as an integrated CRM and other automated tools, the firm is our top pick for best automation because it makes contacting and keeping leads easier and more efficient than the competition. Zurple’s automatic answers are tailored and data-driven, and they connect with clients in a thoughtful and intelligent manner on your behalf.

It optimizes your marketing budget by just targeting your specified area, and it may even target specific sub-areas inside individual zip codes to further optimize your marketing budget.

Zurple will customise emails sent to leads from your email address in order to contact them about homes they have already shown interest in.

  • Leads from both buyers and sellers
  • Emails sent from your email account that are automated, tailored, and data-driven
  • Integration with real estate websites such as Zillow, Trulia, and Realtor.com
  • CRM
  • Each lead has a comprehensive internet profile
  • Lead contact notifications

Creating and personalizing your advertisements and website, as well as using a CRM to handle your leads, are all made simple with Zurple’s simple setup and comprehensive feature set. It contains a blog as well as materials in the success center to assist you in getting started. To check price and availability in your location, you must first enter your personal information.

Customers have overwhelmingly favorable things to say about the firm and its products. They are pleased with the number of leads that are turned into customers. Some people, on the other hand, believe that the interface should be modernized.

Best for Finding Buyers :Zillow Premier Agent

Agent with the Zillow Premier Program Since Zillow Premier Agent provides leads that are generated directly by Zillow, the company is rated as the best real estate lead generation company for finding buyers in our review. The company generates the majority of its leads directly from Zillow, making it the best lead generation company for finding buyers. It is a subsidiary of the real estate behemoth Zillow Group, which was created in 2006 in Seattle, Washington, by former Microsoft executives who wanted to make a difference in the world.

Due to the fact that Zillow is one of the first websites that many potential homebuyers visit, it seems reasonable that you would purchase leads from them.

As a result, when clients are looking for a house, they will see the agent’s contact information and will be able to contact him or her.

Some of the features offered by Zillow Premier Agent are as follows:

  • Sales prospects by zip code (primarily buyer leads)
  • CRM
  • Customer service and training
  • Phone call introductions to leads in your region
  • And more. Web website created for you personally
  • Zillow’s branding is consistent across all of their websites. Templates for marketing

If you are interested in being a Zillow Premier Agent, you may begin by contacting a member of the support staff. They will go over your marketing budget and target location with you, as well as guide you around the site. Price ranges for a Zillow Premier Agent are determined by factors such as geographic location, average property price, and number of competing agents in the region. There is no minimum monthly payment or enrollment charge.

Best for Getting Listings :Offrs

For seller leads, Offrs is our top pick since it includes online house evaluation tools and forecasts for potential home sellers who may become leads, as well a built-in CRM to keep track of your new leads. Founded in 2014, Constellation Data Solutions Inc. is the company’s parent company. When the firm was originally established, the founders gained their first clients by knocking on agency doors and encouraging agents to join up on their own behalf, according to the company’s website. The site is particularly designed for house sellers, and it attempts to link consumers who are presently looking to sell their property, as well as those who will be looking to sell in the near future, with real estate agents who have signed up to receive leads.

Offrs is distinguished by the following characteristics:

  • Seller leads (both present and forecasted). Leads from for sale by owner websites
  • Customer Relationship Management
  • Leads from expired listings
  • Apps that allow users to get leads and homeowner data depending on their location
  • Builder of templates

To get started with Offrs, you may arrange a 30-minute consultation with a professional to discover more about the company’s services, price, and how to build up a lead generating system and mobile apps for your organization. It also provides customized options for brokerages, including agent rollout and agent-specific applications for each agent.

It has received mixed reviews, with some users reporting that they received genuine seller leads that they followed up on and that the program was simple to use. Others, on the other hand, did not receive any leads, much alone any that were qualified or even interested in selling their house.

Best for Social Media :Zoho CRM

Zoho CRM stands for Zoho Customer Relationship Management. The reason that Zoho is our top lead generating business for social media is that it is simple to use and can be used to acquire leads from Facebook or Twitter, as well as from websites and emails. A number of sectors, including real estate, small enterprises, and retail utilize it since it was established in 1996. It provides a free trial as well as opportunity tracking across the whole sales cycle, among other things. It can also track the competition and includes an app, live assistance and training, webinars, prospecting tools, and lead tracking, among other features and benefits.

Customers may reach out to support for assistance in getting set up, as well as to take advantage of webinars and online training.

Some of Zoho’s features are as follows:

  • Prospective buyers and sellers, as well as sales leads for several other sectors The collection of leads via social media and email
  • Predictive analytics
  • And customized reports The use of management tools to aid in the assignment of leads
  • CRM and marketing technologies for the real estate industry

Pricing for Zoho varies based on the plan, however it ranges from $14 per user per month to $52 per user per month when paid annually. If you pay on a monthly basis, the charges are greater. There is a restricted, free version accessible, and tailored plans may also be provided depending on the provider. Customers have expressed dissatisfaction with the company’s overcharging and bad customer service. Other consumers, on the other hand, appreciate the marketing tools and connection with suitable goods, and they believe it is a good value.

Best Price :REDX

RedXREDX is our most affordable choice due to its a la carte pricing structure with no setup costs, which allows you to pay just for the features you need and nothing more and nothing less. You may mix leads to create a more complete prospecting effort, and its monthly fees are fair. Real Estate Leads was started in Utah in 2003 as a solution for supplying expired leads to real estate brokers. It has now grown to be utilized by over 50,000 professionals in the United States and Canada. REDX delivers lead information to agents for the purpose of prospecting.

Every lead that they send includes the contact details of the potential customer.

It contains information on pre-foreclosures, expired listings, for sale by owner (FSBO), for rent by owner (FRBO), and homeowners with difficult to find information.

Customer help is available at no additional cost through online training and seminars.

  • There are many different sorts of real estate seller leads, including expired leads. Geographically targeted leads
  • Comprehensive training and assistance
  • A platform for prospecting
  • Providing assistance with lead conversions and lead management systems
  • Submitted leads are checked against active listings and the Do Not Call registry. Scripts that have been included into the system

Contacting customer support and viewing training videos for more assistance will allow agents to begin utilizing REDX immediately. The cost of a lead is determined by the source of the lead. According to the company, FSBO and pre-foreclosure leads cost $39.99 per month, GeoLeads cost $49.99 per month, expired leads cost $59.99 per month, and FRBOs cost $79.99 per month.

The Power Dialer can be added for a monthly fee of $99.99. Despite the fact that there aren’t many reviews available, the ones that do exist are favorable and emphasize the fact that the expired leads are current and up to date.


The term “real estate lead generating firm” refers to a platform that assists agents in attracting prospective clients (either buyers or sellers), also known as leads, to a certain agency or broker. A lead generating firm may place advertisements and promote to prospective clients when they are searching for homes on websites such as Google, Zillow, or Facebook, among others. Afterwards, if you purchased leads in the region where they are seeking, the firm will offer you that person’s contact information.

How Does Real Estate Lead Generation Work?

Marketing and advertising for real estate lead generation is a procedure that generates interest in either a property for sale or a real estate professional to deal with. Following that, the interest is converted into a sales funnel, with the ultimate objective of converting the lead into a client, who subsequently closes a transaction by either purchasing or selling a home with the assistance of an agent. There are several ways for agents and brokers to produce leads, including social media, referrals, their own network, open houses, and via the usage of lead creation firms.

A closed lead results in a commission check being issued to the agent, as well as a check being issued to the brokerage.

How Much Do Real Estate Leads Cost?

Depending on the region and number of leads selected, real estate lead generating businesses charge a varying amount. There are some that charge onboarding fees that are a couple of hundred dollars, while others do not charge onboarding fees but charge monthly fees that are hundreds of dollars or more, as well as per lead prices that may run anywhere from a few dollars to thousands of dollars. Typically, leads in hot property areas are more expensive to obtain since the firm is aware that listing prices are high and that commissions from successful sales will be significantly greater as a result of this knowledge.

Is Buying Real Estate Leads Worth the Cost?

A large number of agents are aware that they must have an internet presence in order to stay up with today’s customers and sellers. If you don’t currently have a large network of contacts or recommendations but want to expand your business, purchasing online leads is a good investment. You must first determine what your monthly marketing budget will be and how you will distribute the dollars in order to determine whether or not it is worthwhile to purchase leads. Investment in lead creation is only profitable if you are committed to being meticulous and persistent in your follow-up with each and every lead generated.

How We Chose the Best Real Estate Lead Generation Companies

While conducting this evaluation, we examined over a dozen real estate lead generation firms before narrowing down our list to a few standouts.

In order to compile our list of the finest lead-generation firms accessible, we examined each company based on the amount and types of leads they provide and the quality of those leads, as well as features, price, and customer ratings, among other factors.

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