How To Be A Successful Real Estate Agent? (Perfect answer)

10 Tips To Help You Become More Successful As A Real Estate Agent

  1. Enhance Your Knowledge Of The Market.
  2. Don’t Conform To Negative Stereotypes About Real Estate Agents.
  3. Team Up With Other Real Estate Agents.
  4. Find A Mentor.
  5. Leverage The Reputation Of Your Brokerage Firm.
  6. Use Technology To Streamline Your Business Practices.


Is it hard to be a successful real estate agent?

Compared to other careers with similar earnings potential, it’s relatively easy to become a real estate agent or broker. There are lots of perks, too—like being your own boss, meeting new people, and helping people through one of life’s biggest milestones.

Do real estate agents really make good money?

Get Your California Real Estate License! According to the Bureau of Labor Statistics, the average income for Real Estate agents in the state of California is $73,450. California is one of the top earning states for Real Estate agents. Hard work is essential to high salaries, however.

Can you become a millionaire by being a real estate agent?

Becoming a millionaire real estate agent is possible, but it does not happen overnight. Only you can make it happen by constantly learning and being persistent in your goal. Ask yourself every day what you are doing that is getting yourself closer to your short term and long term goals.

Why I quit being a real estate agent?

Most new real estate agents quit their first year because of the emotional toll of “fear of failure” and rejection. Nobody likes to feel rejected. Rejection is part of the job but remember that people are not rejecting you. They are rejecting the notion of buying or selling at that time.

Is real estate agent a dying career?

Real estate isn’t a dying career. In fact, there are more real estate agents in 2021 than perhaps ever before. However, the field is changing dramatically, with the advent of online marketing, VR and virtual tours, and easy online paperwork.

How many houses do I need to sell to make 100k?

How many houses does an agent have to sell to make $100,000 a year? If you are selling $100,000 houses and paying 40 percent of your commission to your broker you would have to sell over 50 houses a year to gross $100,000 a year.

What jobs will make you rich?

Top 10 Jobs That Make You Rich

  • Doctor. Average salary: $189,760.
  • Surgeon. Average salary: $352,220.
  • Investment Banker. Average salary: $130,230.
  • Corporate Executive. Average salary: $173,320.
  • Petroleum Engineer. Average salary: $147,520.
  • Psychiatrist. Average salary: $181,880.
  • Data Scientist.
  • Research & Development Manager.

What type of Realtors make the most money?

Real Estate Broker A real estate broker is permitted under law to negotiate and organize real estate dealings. A career as a real estate broker is one of the highest paying and lucrative professions in the real estate industry. On average, experienced brokers take home a six-figure pay.

What type of real estate makes the most money?

Here are the most profitable real estate specialties, according to the research:

  • Green or Eco-Friendly Properties – $78,672.
  • Investment Properties – $79,072.
  • Foreign Investment – $79,706.
  • Relocation – $90,015.
  • Commercial Properties – $91,208.
  • Luxury Properties – $291,000.
  • Learn How to Earn More in Real Estate.

What is the highest paid real estate agent?

Top-Ranked US Real Estate Agent Ben Caballero Tops $2 Billion Volume – Again.

Is it worth it to become a real estate agent?

Choosing to become an estate agent is no longer a stop-gap or part-time job, but a real career choice with excellent prospects. It is an option definitely worth considering for graduates and school leavers, especially those with ambition, drive and initiative and who enjoy dealing with people.

Is real estate a stressful job?

The job of a real estate agent is considered one of the most stressful jobs you can have, according to CareerCast’s 2010 Jobs Rated report, which analyzed the stress level of 200 professions.

How To Be A Successful Real Estate Agent In 10 Steps

The most important takeaways are as follows:

  • Make yourself available
  • Create goals
  • Hire an expert marketer
  • Cultivate relationships
  • Use social media
  • Mentor technology
  • And offer more advice.

As a Realtor (or an investor considering becoming a licensed agent), you’ve certainly wondered how to be a successful real estate agent. Here are some suggestions. Fortunately, the solution is straightforward. The simple fact is that if you treat your firm the same way you would treat a small business, you will attain longevity and success–that it’s easy! It is likely that success will come to you sooner rather than later if you can treat your investment firm as the business that it deserves to be handled as.

In fact, doing so can assist you in generating more trustworthy leads on a constant basis in the future.

Nothing, and I mean nothing, fosters the creation of a successful real estate agent quite like the small business methods that I will discuss in further detail later.

How To Become A Successful Real Estate Agent In 10 Steps

When you put small company procedures in place (which you will learn how to accomplish in the coming weeks), not only will your life improve, but you will also be contributing to the improvement of the lives of your present and prospective clients. In today’s real estate market, clients want their agents to provide them with individualized service and attention. In the absence of knowledge about current trends and technology, the only thing you will accomplish is to waste both your own and the customer’s time.

  1. Make yourself available
  2. Set goals
  3. And have a marketing strategy in place. Become a recognized expert in your field
  4. Increase your social media efforts and your efforts to build relationships. Small Business Systems should be implemented. Don’t Just Concentrate On Selling
  5. Find a mentor and make use of the appropriate tools. Technology

1. Be Available

Working with five clients at the same time is possible, but if you cannot offer each client your whole attention, you may kiss your profits (and any future recommendations) goodbye. With the introduction of caller identification, answering the phone and gathering information about potential clients has been easier than before. Although there will be occasions when you are unable to answer your phone in a timely manner, you should always attempt to return calls from current customers whenever at all feasible.

Take five minutes to assist them, and you’ll instantly be hailed as a hero.

It is also critical to inquire about the preferred way of contact with each client.

Do they prefer text messages, emails, or traditional phone calls? Whatever the response, make certain you communicate with them using that media. When you take the effort to customize their experience and remember the “small things,” your clients will notice and appreciate it.

2. Set Goals

What if I told you that 83 percent of the population doesn’t have any specific goals? A further finding is that just three percent of individuals who do establish objectives have those objectives documented in any way. If you do, however, take the effort to physically write down your goals, you will be 79 percent more likely to succeed in reaching them. With a figure like that, there’s no reason why you shouldn’t incorporate goal-setting into your daily business to-do list. Setting objectives is essential for any real estate entrepreneur who want to see their business prosper, since goals provide a means of tracking and evaluating progress.

Setting defined, quantifiable, executable, realistic, and time-bound goals is a sure-fire strategy to ensure that your efforts are fruitful and productive.

3. Have a Marketing Plan in Place

If you can build up a marketing plan and then automate the process of executing it, you will be miles ahead of the competition. You must cover all of your bases and tailor every client experience in order to be successful in automated marketing. You must also avoid spinning the wheel with each new campaign you start. Make use of both modern technology and traditional marketing approaches to reach a large number of customers, and be sure to clearly identify your target demographic. Once you’ve discovered a method that works for you, you can replicate it across a variety of mediums.

Don’t be scared to think outside the box and to search for methods to enhance efficiency on a consistent basis.

4. Become an Expert in Your Market

As a result of the ease with which information about everything and everything can be found online, homebuyers are less likely to seek the assistance of real estate agents and investors. Who needs a realtor when you can browse the blogs of Trulia or Redfin and get all of your questions answered for free? Finally, when it comes down to it, the one thing an agent can provide to consumers that the internet cannot is first-hand knowledge. In the event that you position yourself as an authority in your market — a thought leader, to use the term — homebuyers will be forced to deal with you.

As a result, he explains, “Practicing in an area where people know you gives you automatic credibility.” “The sector of real estate likewise predominately functions through recommendations,” he adds.

” Keep up with the newest developments in your business and focus on the needs of your local market to ensure that you stay ahead of the competition.

5. Build Relationships

A successful real estate agent will always have a full calendar. However, this is not a justification for neglecting to cultivate consumer connections. Every time and with every transaction, you must go the additional mile to earn the customer’s trust. Overnight shifts and long hours should become the standard rather than the exception, at least for a short period of time. Nobody ever said that achieving a greater level of success would be straightforward. It shouldn’t matter whether you are selling a property for $200,000 or a home worth $20 million; your approach toward every customer should be the same.

Building connections, according to Gina Castrorao, a real estate analyst at Fit Small Business, is likely the most critical indication used to measure an agent’s level of success, if not the most important factor.

But it’s vital to remember that “the aim isn’t to conduct a single transaction with a client and then never communicate with them again.” “The idea is to negotiate several agreements with the same clients over the course of several years, as well as with that client’s network,” Castrorao explains.

Agents who spend an inordinate amount of time thinking about their financial gains are unable to identify what their clients really desire.

Maintain your perspective on the role of the actual salesperson, and instead consider him or her to be much more of a guide — a mentor or counselor who assists individuals through one of the most thrilling (and often overwhelming) moments of their life.

6. Ramp Up Your Social Media Efforts

Being active on social media is an important part of staying on top of the latest trends and technological advancements. Even if you do not consider yourself to be digitally proficient, there are four platforms that you should consider joining:

  • Facebook: Facebook is the epicenter of everything related to social media. Not only does it claim to have over two billion members, but it also serves as an excellent advertising platform. The social media platform, Facebook, can help you achieve your marketing goals, whether it’s to showcase a newly listed property in your newsfeed or to advertise the services you offer through sponsored advertisements. LinkedIn: If you want to network with people in your sector, LinkedIn is one of the greatest places to start. The regularly updated newsfeed is also a terrific location to meet new people and ask questions
  • It is continually updated. You should use Instagram if you want to attract a younger audience (maybe first-time homebuyers), which is a good fit for your business. Make advantage of your more artistic side and build a visually appealing profile by sharing inside and outdoor photos from your open homes.
  • Utilize Twitter to keep your customers (and potential customers) up to speed on your activities in real time. Twitter: You’d be astonished at how much you can say in only 140 characters, whether you’re responding to important queries posed by your followers or describing your own personal story.

7. Implement Small Business Systems:

Finally, here is the point that links everything together. By employing the tactics outlined above, you are essentially putting in place small company procedures. The most successful small businesses are well-structured; they adhere to rigid processes, have clearly defined strategies, have action plans that are drawn from well stated goals, and, most importantly, they are focused on the demands of their clients or customers. Don’t be scared to branch out and try something new. Just be sure to test your new procedures on a constant basis so that you may keep what works and discard what doesn’t work.

8. Don’t Only Focus On Selling

While selling a home is the fundamental aim of a successful real estate agent, it should not be the major focus of your interactions with purchasers during the selling process. Establish a personal connection with consumers in order to make them feel comfortable and to increase their faith in you. If buyers think you are looking out for their best interests, you will be more likely to sell the house. Don’t allow selling the house be your sole priority.

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9. Find A Mentor

Find a mentor with years of experience in the real estate market from whom you can learn the ins and outs of the process of selling a home. This will allow you to view the documentation that are involved in real estate transactions, which will help you to feel more confident and capable of conducting a transaction on your own. Some brokers provide training programs that might be advantageous for novice real estate agents who are looking to obtain valuable experience in the field.

10. Use The Right ToolsTechnology

A successful marketing campaign for new agents is dependent on the use of the most up-to-date technologies. Remember to develop a strong presence on social media to reach a bigger number of people in your target market. A website should also be created for potential purchasers to visit in order to get a better idea of the type of work you perform and the services you can supply. A wonderful approach to distinguish yourself from other agents, some of whom may even have more experience than you, is to use humor.

Additional Tips For Success

If you want to provide yourself a competitive advantage in your market, you can always take further efforts to distinguish yourself. Concentrate on developing ties in your community and allocating time to expanding your business. Here are a few other pointers that will be useful to you along the way:

  • Make a financial plan: Finances are at the heart of any successful business’s operations. As you begin to take clients, set aside some time to develop and monitor a budget. Keep track of all of your work-related expenses, commissions, and any other costs or revenue that are linked with your job. You will be able to remain on top of your money and make improvements where necessary as a result. For assistance in getting started, you might want to consider downloading this sample company budget template. Communicate with the media: As a real estate agent, you must become accustomed to placing yourself in the public eye. This entails actively searching for fresh public relations possibilities. Consider registering with Help A Reporter Out (HARO) to share your expertise with journalists who are working on real estate-related articles. You might also establish contacts with journalists in your region in the event that any future possibilities present themselves. You will benefit from both of these strategies in terms of getting your name out there and maybe building a larger network of clients. Collaboration with Other Agents: Collaborating with another agent in your region might be a fantastic idea. At the very least, for the occasional bargain. While you will be required to split commissions, this will allow you to get more experience and grow your entire business as well. Consider the talents and contacts you could bring to the table, and consider partnering with an agent from whom you could learn a thing or two. This mutually beneficial arrangement has the potential to broaden your expertise while also resulting in additional employment in the future. Identify and Screen Potential Clients: We might become so caught up in presenting ourselves to potential clients that we fail to consider whether or not those clients are a suitable fit for us as well. In the event that you spend your time pursuing leads that ultimately go nowhere, you have wasted significant time. Construct an automated method for determining if a lead is a serious buyer or not.


Although there are several advantages to becoming a real estate agent, achieving success in the profession will take time and work. The objectives you establish for yourself will assist you in navigating your way to success and will enable you to track your progress. You will be well on your way to learning how to be a successful real estate agent if you use the stages outlined above as a template for your business processes and procedures. Interested in learning more about how to take advantage of the present possibilities in the real estate industry?

As a real estate investor, Than Merrill describes the finest real estate techniques for the current market to assist you in putting yourself on the path to a more prosperous financial future.

To learn more about how to invest in today’s real estate market, register for our FREE 1-Day Real Estate Webinar.

The One Skill That Separates $40k Agents From $500k Agents

Wouldn’t it be incredible if there was only one talent that distinguished the $40k agents from the $500k agents? What if you were able to land that coveted corner office by implementing a few easy methods into your daily routine? Yes, it almost seems too wonderful to be true, doesn’t it? Surprisingly, in 2021, there is one ability that most management experts, TEDx speakers, psychiatrists, and best-selling authors all agree is essential to becoming a successful real estate agent: communication (or any sales job).

  1. It also has nothing to do with cold calling or keeping up with technological advancements.
  2. It is the ability to bounce back from adversity and emerge even more powerful than you were before.
  3. It is even supported by scientific evidence.
  4. After all, some individuals are simply more robust than others, don’t you think?
  5. I understand how you’re feeling.
  6. It’s also not true in this case.
  7. The reason behind this is as follows: Scientists have finally caught up with Barbara Corcoran’s killer instinct, which was discovered in 2020.
  8. The best part is that it is less difficult than you may expect.

1. Understand Your Unique Personality

It is necessary to comprehend the situation in which you are operating in order to improve your resilience. No, you wouldn’t begin an exercise plan by jogging 10 miles every morning, would you? The Big Five Personality Scale is the most effective tool for evaluating your personality according to clinical and social psychologists. Consider it to be the elder, wiser relative of Myers Briggs personality type. The way it works is as follows: Psychologists devised these five personality characteristics in order to explain virtually all aspects of human nature (with minor exceptions, of course).

For example, here is a fantastic one ($9.95) made by a former Harvard psychology professor, and here is an OK one (less detailed) that is completely free.

16 Strategies for Success

This advice is so important to real estate success that Sean Moudry, an award-winning real estate coach and contributor to Close, has based his whole coaching career around teaching it. Based on the results of the Big Five, Sean helps agents develop a lead generation and branding plan that is tailored to their specific needs and goals. Sean explains how important it is to understand your personality in order to be successful in your professional life: Continue to be unconvinced? Million Dollar Listing’s Josh Altman discusses the significance of understanding oneself in order to succeed in the real estate business: “Don’t be upset with yourself for pretending to be someone you aren’t.

Can You Change Your Personality to Become a Better Agent?

I have both good and bad news for you when it comes to modifying your Big Five or Myers Briggs scores. The good news is that you have the ability to alter your behavior. The bad news is that if you have a low level of certain characteristics, you will have to work harder to improve them. However, there is something particularly noteworthy about the Big Five: Most very successful real estate agents have a certain blend of the Big Five characteristics that practically all of them have in common.

2. Recognize Cognitive DistortionsConfront Them

OK. This one could make you a little uncomfortable. Ready? Your mother was completely wrong. If you sit too near to the television, it will not injure your eyes, and not wearing a sweater will not make you sick. However, just dismissing negative ideas about your employment prospects will not make them go away. In fact, according to contemporary psychologists, facing your negative ideas is one of the most effective strategies to make them leave. This time for good. Yes, this is true. There’s a good explanation behind this, as follows: A large number of the ideas that pass through your brain are completely incorrect.

  • Does it occur to you that this can have a negative impact on your ability to be resilient and, thus, your prospects of not just becoming a top producer, but also of retaining that success for a decade or more?
  • Constant self-doubt and negativity increases the stress of the work by a factor of 100, and it is a significant cause of burnout.
  • This is the premise of cognitive behavioral therapy (CBT), which has been shown to be effective in the development of resilience.
  • In real estate, there are several types of distortions that may be identified using names that are useful.
  • There is no middle ground in this case, in your opinion.
  • For some people, mind reading works in a similar way as personalisation.
  • This is a non-starter.
  • Emotional reasoning is the false notion that simply because you have a strong emotional reaction to something, it must be correct.
  • Dr.
  • They are as follows: A easy method to cope with it is to go out of your thoughts and into your body,” says the author.

Three deep breaths (to reset your amygdala, the fear area in the brain that is partially responsible for distortions) and then shuffle your feet on the ground to bring you back into your body are quick fixes.” Then, rather of becoming irritated with yourself (which is vital since repressing your feelings makes things worse), be sensible and ask yourself, “Is my notion truly true?” After that, you may go on to the next step.

If you are concerned that others have negative feelings about you, you might approach them and ask for their comments.

It’s frequently easier to bear the expectations we make for ourselves when we recognize we’re not alone.” Instead, we must concentrate on (1) how can I highlight the wonderful talents I already possess without downplaying them or allowing my pessimism to conceal them, and (2) how can I improve on the characteristics and skills I now lack.” Consider exploring the incredible resources offered through the Positive Psychology Program if you want to go even farther in your exploration of strategies to manage cognitive distortion.

3. Learn When to Invest Time vs When to Invest Money

Whether you like it or not, when you join up to become a real estate agent, you are also signing up to become the CEO, CFO, and Marketing Director of the company you work for. That implies that you, and you alone, are responsible for making all of the crucial choices about your company. One of the most difficult decisions is deciding whether to invest your time to develop a talent vs when to invest money to achieve a business objective. When it comes to technological skills such as Facebook advertising, investing money can provide a far higher return on investment than spending one’s time.

They provide you with exclusive leads, conversion training, and even assist you in qualifying leads.

Pay a visit to

4. Ask Yourself These 2 Simple Questions to Build Resilience

Dr. Srikumar Rao, writing in The Harvard Business Review, offers two compelling questions to ask yourself to help you build resilience in the face of hardship. The key is to consult with them anytime anything “bad” occurs so that you can make a more accurate assessment of the issue. For example, the next time a customer doesn’t answer their phone calls or your business transaction breaks apart, ask yourself these questions to help transform the negativity into something positive: 1. “Can you think of any scenarios in which this may genuinely turn out to be a beneficial thing at some point in the future?” “What can I—and my team—do to bring about this scenario?” says number two.

For starters, Dr.

What do you believe will transpire?

Isn’t this thing rather powerful?

5. Prospect, Prospect, Prospect

That’s the wise counsel of Beverly Hills real estate agents Thomas Hilalat Nourmand and Associates. It’s almost universally agreed upon by top producers that if you maintain your pipeline filled, you’ll have far less trouble rebounding back in the first place. In this way, if you do wind up losing a client, it isn’t the end of the world for you. What do you do when you don’t have a full pipeline or when you lose a client that is worth eight figures? Simple. Always keep in mind that you should not take anything personally.

It is common for a real estate transaction to accompany a big life event (death, divorce, wedding, birth of a child, birth of a second child), and there are many moving pieces that you may not be aware of.”

6. Get a Good Night’s Sleep Every Night

Arianna Huffington is a woman who understands the importance of perseverance. In the aftermath of her unsuccessful presidential campaign, she built one of the most popular websites on the internet. Was that a stroke of good fortune? Connections? Nope. She put in a lot of hours. She then passed out as a result of tiredness and awoke in a pool of her own blood. That served as a wake-up call for her (no pun intended). Working 18-hour days and sleeping five hours a night, she transformed her life by adopting the same work ethic and getting at least seven hours of sleep per night.

  • Here are a few pointers: Remove your phone from your ear: Every other agent will also be using their email autoresponder at the same time.
  • Gratitude is something to cultivate: While you’re laying in bed, silently make a note of ten things that went exceptionally well for you during the day.
  • Don’t be concerned.
  • The following are examples of 15-minute body scans or mindfulness meditations: The amount of research that has been done on the resilience-building benefits of mindfulness meditation is staggering.
  • You’re still not convinced?
  • Here’s what Arianna has to say about the most terrifying consequences of sleep deprivation: According to a recent study, sleep deprivation might really lead to the formation of false memories.
  • “Do you still believe you can make it to the top on four hours of sleep?”

7. Learn the Big 5 Personality Traits Every Successful Realtor Shares

We’re going to get to this, as I promised we would. All effective real estate brokers follow a Big Five distribution that is suitable in every situation. Conscientiousness is quite high in this group: Consider the tenacity of Angela Duckworth. Resilience is practically difficult to achieve without it. Extroverts outperform introverts in real estate: While introverts may and do excel in the industry, extroverts will get there first. For introverts, finding the perfect lead generation approach and brand that complements their personalities is all that is required of them.

If you’re interested in learning more about the argument, we have an essay on the issue available here.

Some discussions need the use of a firm hand, and innovation is rarely rewarded. Which end of the spectrum do you fall on?

8. Find a Motivation Outside of Real Estate or $$$

Do you want to hear something completely insane? Dr. Bernd Irlenbusch of the London School of Economics discovered that financial incentives really have the opposite effect of improving performance. What does this mean for you and your family? If you don’t already have a motivator that isn’t related to real estate or producing money, you’ll need to find one—and find it soon. The author of the New York Times best-selling book “Grit: The Power of Passion and Perseverance,” University of Pennsylvania psychology professor Angela Duckworth, discovered one critical attribute that all successful individuals appear to possess: grit.

Grit, on the other hand, is similar to the attribute conscientiousness in that it is the capacity to endure and keep working hard no matter what the circumstances are.

To put it another way, establish a reason for your accomplishment that will keep you motivated.

Do you want to know more about Grit?

9. Learn From the Best: How Barbara Corcoran Bounced Back

OK. Following your acquisition of tools to aid in the development of your resilience, let’s look at another real-world example from Barbara Corcoran’s unlikely journey to success. In this TEDx presentation, she explains precisely how she recovered from a terrible public speaking failure and transformed it into a career-defining moment. Watch the whole lecture here. I have no doubt Corcoran was unaware of any of the tactics we discussed before she bounced back, but as you’ll see, she made use of practically all of them when she returned.

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10. Never Stop Learning

If there is one thing that all great producers have in common, it is that they are never satisfied with their current level of knowledge. The Close has interviewed hundreds of successful agents, and every one of them is constantly reading about real estate, attending conferences such as Inman or Realtor, participating in panels and having informal learning sessions with colleagues. In short, they are obsessed with real estate and becoming successful. So, if you want to reach the top in your field, making the effort to learn something new every day is an unavoidable need.

Bottom Line

Learning to be a successful real estate agent is a lifetime process that takes time and effort. You must first study your own personality, after which you must prospect relentlessly, get a good night’s sleep, find inspiration outside of real estate, and never stop learning.

Not simple, but who ever claimed that everything worth having is easy to come by. Continue to study and to strive for success. Sooner or later, you’ll get there.

How to Be a Successful Real Estate Agent in 2021

Obtaining your real estate license is a simple process. Some believe it is perhaps too simple. If you want to be included among the top-producing agents in the real estate industry, you must manage your job as if it were a small company. Successful agents are able to follow up with leads, are laser-focused on lead generation, hold themselves and others accountable, manage their money, and are subject matter experts in their field. I’ve developed this book for agents who are just starting out in their real estate careers, as well as for seasoned professionals who want to take their careers to the next level of success.

Follow-Up, Follow-Through, Follow Back

It is important to follow up, follow up again, and follow up again. Ryan Serhant is the author of this piece, which I have completely plagiarized. When he talks about the keys to success, he mentions the Three Fs (which begin at the 6:04 minute of the video).


New leads should be contacted and engaged as soon as possible. New leads, with the possible exceptions of referrals and incoming leads, aren’t particularly tied to a specific agent at this point. They are looking forward to being impressed by someone. You may do this by becoming the first person to contact them with something of value. Get there first with the mostest and you’ll have the mostest. An aphorism ascribed to Nathan Bedford Forrest in the military. It’s all about being the first to a new lead that has the greatest value (listing information, search results, or a CMA), whether you’re competing for contest online leads or trying to impress a new referral lead.

It may take multiple contacts before a lead is converted.

It is critical to maintain a constant level of follow-up throughout the lengthy real estate sales cycle.

Following up with your leads not just once, but on a continual basis for weeks, months, and even years is critical to achieving real estate success in the long run.


Keep your word and do what you say you will. Serhant is absolutely correct when he describes how agents promise to provide a CMA, an email, listings, and other information as soon as they return to the office… and then don’t follow through. (I admit that I am guilty of this.) Simply following through on what you say you would do can raise you above a surprising number of other real estate professionals. This notion is closely related to the principle of not overpromising. In order for me to declare I will have anything done, I normally calculate how long it will take me and then multiply that number by two.

“Oh, I’ll get it back to you by tonight…er…tomorrow,” says the narrator. That way, no matter how frantic my day becomes, I’ll still be able to correctly establish their expectations since I’ll have some breathing room.


Maintain contact with your database as well as with previous clients. Having a successful real estate firm is built on referrals, having a sphere of influence, and getting repeat business. If you have a transactional attitude, you will find it difficult to succeed. You must be actively engaged in the development of connections. Maintaining contact with your prior clients through activities such as market reportor assisting them in challenging their annual property tax assessment is a wonderful strategy to maintain your brand on the tip of their tongue for recommendations and to stay at the top of their minds for future consumers.

Stop Chasing Squirrels and Lead Generate in Your Niche

The majority of agents go above and beyond. Open homes are being held. There is a knock on the door. Blogging. FSBOs are being contacted. Postcards. Seminars for first-time home buyers. Posts are being promoted on Facebook. Zillow is the leader. Newsletters sent by email. Vlogs on YouTube. As a result, they are unable to devote their time to the things that are most important to them. Instead of chasing after every bright object, concentrate on the four essential foundations of your company’s success.

  • ), paid leads, open houses, and probates.
  • These are the four pillars on which you will stand!
  • The four pillars (one of which should be referrals, one of which should be clients, one of which should be friends and family) ensure that you are still diversifying your lead generation tactics while not overextending yourself.
  • When you are juggling a large number of tasks, it is difficult to maintain consistency.

The Riches are in the Niches

Your selected specialization is closely related to your four pillars. It is possible to get amazing marketing results by selecting a specialty and focusing your lead generating efforts on that topic matter. If you are considering a certain specialty, I have compiled a list of the advantages and disadvantages of each one, which includes:

Types of Homes

  • Luxury, multi-family, commercial, condominiums, age-restricted, new construction, farm and ranch, vacation homes, environmentally conscious, waterfront, historic districts, and more are available.

Types of Clients

  • Foreign Language / International
  • Investors
  • Veterans
  • Niche Social Groups
  • College Students
  • ADA Compliant Homes
  • Foreign Language / International

Types of Situations

  • Short sales, bank REO / foreclosures, corporate relocation, probates, and divorce are all examples of real estate transactions.

Creating a specialty for yourself is a wonderful approach to differentiate yourself from other agents by providing a distinct value proposition that others cannot duplicate. It is also possible to convert this into real estate agent recommendations. In the event that other brokers have purchasers who want an agricultural exemption and you are the farm-and-ranch specialist, they are more likely to suggest you to them.

Break Down Your Work Into Daily Tasks

How can you know whether you’re on track to achieve your objectives? A single day in the real estate industry might seem to fly by, and it can feel like you’ve done a great deal. But, more importantly, did you do the correct things to keep your company afloat? In order to help you, I designed an Accountability Checklist that you may download. Based on the four-pillar model I discussed above, you can use this checklist to break down your yearly goals into weekly chores. EXAMPLE: Your annual income goal is $100,000, and FSBO leads are one of the foundations of your lead creation strategy.

So you’ll need 17 closings from FSBOs (at a cost of $100,000/6,000).

So you’ll need 680 FSBO leads every year (17/0.025), or about 14 FSBO leads per week (680/52 weeks) to cover your expenses.

If this is not the case, you are failing. You will need to make educated guesses about these figures at first. However, when you begin to do business, you will be able to refine your assumptions and become more accurate in your predictions.

Accountability Groups

It is not necessary to form a group. In the event that you have an honest and accountable business partner or spouse who is capable of keeping one another honest and accountable, it can be an individual. If you’re in a group, you’ll want to keep the group as small as possible. Don’t try to bluff your way through. In my experience with accountability groups, agents begin by simply summarizing their previous week’s activities. That’s not something anyone has time for. Let’s go right to the subject.

  1. Otherwise, why not, and what are you going to do differently so that you make it by the end of the week?
  2. Is it necessary to alter your objectives?
  3. Were you able to make the most of your time?
  4. Do you think you need to be more prepared?
  5. Agile methodology is a business concept that refers to the process of rapidly improving what you are doing on a weekly or biweekly basis.

Professionalize Yourself

Presenting yourself as a professional entails actions such as dressing in a professional manner, appearing on time, defining expectations, and interacting with clients on a consistent basis. It also entails cleaning up your social media accounts, if applicable. Avoid becoming involved in politics on your professional accounts. Please refrain from cursing. Etc. Furthermore, it entails receiving a professional email. There will be no more email addresses! If your email looks like this, it’s past time to obtain your own domain for your email address.

Becoming a Subject Matter Expert

I believe there are three areas that distinguish you as a good real estate agent and bona fide expert: yourmarketknowledge, your professional knowledge, and your industry know-how.

Market Knowledge

If you are unable to communicate effectively about the current state of the local market, you will lose the trust of your prospective clients very soon. Additional responsibilities for a competent agent will include maintaining your circle of influence and prior clients up to date on the current situation of the market. And don’t only rely on your local multiple listing service’s monthly market report, although it is a wonderful place to start. Spend some time in the Multiple Listing Service (MLS).

If you’re looking for median house prices, days on market (DOM), and sell-to-list-price ratios for a certain search, Matrix makes it extremely simple to find them.

Your understanding of the market will be crucial in producing an efficient comparative market study for your sellers, as well as convincing them that you understand the market and will earn them the highest possible price for their property.

Professional Knowledge

The most knowledgeable real estate brokers are well-versed in their contracts. They are well-versed in the various forms of loans. They are familiar with the real estate transaction procedure. If you have questions about the title commitment, a Closing Disclosure, or an appraisal, they may help you understand them. Realtors that follow the National Association of Realtors (NAR) Code of Ethics do not expose themselves or their clients to legal liability and behave themselves in accordance with the Code of Ethics.

Make certain that you are familiar with every paragraph of every contract that has been issued, as well as every important transaction document.

This is the course that contains everything that should have been included in your licensure course but wasn’t because of a scheduling conflict.

When I walked out of the GRI, I had the same level of competence as a 20-year professional agent.

Industry Knowledge

What exactly is happening with iBuyers? What is the outlook for the MLS consolidation trend in the future? What is the impact of the National Association of Realtors’ pocket listing policy on consumers? Are flat-fee brokerages losing quality in the sake of saving money? A subscription to Inman is an excellent first step in staying on top of the real estate market. I’ve developed a list of other sites that will keep you up to date on major trends and subjects, including:

  • Property books, property websites, property podcasts and conferences, real estate YouTube trainers, real estate experts, real estate Twitter influencers and real estate Facebook groups are all available.

Consider becoming a member of your local association’s or MLS’s committees, or perhaps the board of directors. Successful real estate agents are businessmen and women who know how to run a business. They are well-connected within their field and frequently rise to the position of leaders and innovators.

Stop Spending on Stupid Stuff

Earlier this year, I published an article titled “23 Things New Real Estate Agents Waste Money On.” Here’s a rundown of the list:

  • Purchasing leads, running Facebook and Google advertisements, renting office space, putting up yard signs, printing business cards and postcards, creating a website, and purchasing a car are all options.
  • Predictive analytics, open homes, expired/FSBO listings, commissionectomies, commission splits, coaching, books, and apparel are some of the services available.
  • Designations and accreditations
  • Billboards
  • Meals
  • Cameras and drones
  • Automatic renewal
  • Magnets
  • An excessive number of multiple listing services
  • Taxes

Consider going over the list and seeing what you can eliminate! That’s not to imply that none of the items listed above are good endeavors. Some are required based on your lead generation plan and where you are in your company’s lifecycle. Others are optional. They are, however, not required for every agent. Real estate agents are particularly prone to the phenomenon known as “shiny-object syndrome.” At one time, I found myself subscribed to three different customer relationship management systems!

And then there’s the money. Don’t spend money because you believe you have to in order to make more money. Make money, and then spend some of it (after paying yourself) to expand your company’s operations. There are just five things that I believe any real estate agent should invest their money in:

  • Cloud-based document storage
  • Customer Relationship Management (CRM)
  • Accounting
  • Correct insurance (auto, E O, etc.)
  • ESignature software

Pay Yourself First

“Pay Yourself First,” sometimes known as “reverse budgeting,” is a budgeting concept that was developed in the 1980s. According to this hypothesis, we have a tendency to rationalize spending money on our business because, well, it’s for our business! Business costs are necessary for the success of the company! In the course of the year, agents will incur business expenditures, and whatever remains after that will be considered their “income.” The difficulty with using an expense-first approach is that your spending will rise while your revenue will decrease as a result.

Choose a suitable pay that corresponds to your realistic objectives.

If your savings continue to dramatically outstrip that amount, you might consider reinvesting the surplus funds into your commercial enterprise.

Accounting Software

As a real estate agent, I urge that you hire someone to take care of your taxes from the beginning. Taxes for independent contractors may get tricky, and even a single missed deduction might be well worth the effort to discover. Furthermore, you must be familiar with your company’s financial data. What was your GCI during the previous year? What is the average amount of commission you receive each transaction? What much of money did you lose as a result of “commissionectomies”? You should be keeping track of them like a hawk and should be able to rattle out your year-to-date profits and the total number of sales closed without even looking.

If you’re a team or a brokerage, you might want a more powerful solution, such as a brokerage platform and/or Quickbooks software.


$9.95/mo. Realtyzam is one of the most effective pieces of real estate accounting software available, regardless of its category. Other applications might learn a lot from Realtyzam’s amazing usability because it is so straightforward and straightforward. Keep track of your commissions, closings, costs, and profit and loss statement like a pro. As long as it is linked to your bank account, it will automatically track and classify your expenditures. It is equipped with nearly everything you could possibly want as a single agent for your taxes and financials.

Do What You Do Best and Outsource the Rest

Known as one of the most important management consultants of the twentieth century, Peter Drucker is credited with coining the statement “Do what you do well and outsource the rest.” Particularly essential for real estate brokers is the fact that An agent is responsible for all aspects of their business, including business planning, marketing, prospecting, sales, operations, administering a website, and sometimes even human resources and information technology.

There is an extremely tiny chance that you are exceptional at all of these things.

Partner Up

Outsourcing, on the other hand, is pricey! No, that is not always the case! Partnering with other agents in your office is one option to consider. Someone who is diametrically opposed to you is ideal. Are you the outgoing type that loves to mingle with others? Find someone who enjoys spending time in front of a computer, running advertisements, updating the website, and submitting contracts using DocuSign. Make a 50/50 partnership! Even better, become a member of a team. Teams can pool resources to aid in the hiring of transaction managers and assistants, as well as pooling resources to share the costs of lead creation.

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Lead With Revenue – Pay from Closing for Help

Alternatively, you may outsource certain aspects of your business, such as the transaction, to a firm such as Transactly. Transactly provides transaction coordinators, who are paid on a per-transaction basis at the time of closing.


FREE (software); an optional $125+/transaction with a virtual assistant is available. Transactly is a transaction software platform that is unlike any other. The software itself is provided free of charge to brokers. Transaction coordinators are where Transactly makes its money. For a fee per transaction, they will manage your transactions and listings on your behalf. This is a significant benefit for brokerages and teams who do not require full-time TCs or VAs yet do not want their salesmen to spend valuable time on administrative tasks.

Just Do It

Lastly, what is the best piece of advise for being a successful real estate agent? Please put down your book. Just go ahead and do it!


Is it possible that I stutter? Just go ahead and do it!

9 Tips For Becoming A Successful Real Estate Agent

Use your PC, laptop, or tablet to participate in the Connect experience! Now is a good time to watch Connect. SAN FRANCISCO, Calif. — There is no one key to being a successful real estate investor. However, there are nine strategies that might help you get back on track. 1. Collaborate with other agents Perhaps the prospect of becoming a buyer or a seller is not your cup of tea. Alternatively, perhaps their price point is out of your pricing range. According to a panel of top-producing agents at Inman Connect, rather of turning away these prospective customers, you could consider co-listing or co-representing them with rivals instead.

  • “Fifty percent of something is preferable than fifty percent of nothing,” says Tanya Dzhibrailova, a real estate agent with Zephyr Real Estate, which is located in San Francisco.
  • 2.Make use of a public relations firm.
  • 3.Make pitches to journalists for articles.
  • Make it clear that you are willing to provide scoops on a silver platter rather than simply suggesting that they do so.
  • Don’t keep it a secret.
  • During her time as a property manager, Dzhibrailova milked business from suppliers and investors she met in order to “create a foundation” for her real estate firm.
  • 5.Hold a large number of open houses.

6.Never say no to a business opportunity.

Some deals may not result in hefty charges for the broker.

Continue to communicate with prior clients and referral sources.

Dzhibrailova sends out market information, cards that have recently been posted, cards that have just been sold, as well as birthday and holiday cards to prior clients.

8.Consult with a real estate coach.

However, Christophe Choo, an agent with Coldwell Banker Previews International, claims that spending $1,000 a month on tutoring from The Mike Ferry Organization has yielded a tenfold return on investment.

9.Establish an online presence and maintain it.

A $30 million listing, according to Kramer, who claims to have three in-house staff who are continuously working on his website’s SEO (search engine optimization).

“SEO is going to be your lifeblood moving ahead,” Kramer said of the practice. Dzhibrailova claims that Yelp, where she is ranked as one of the top five agents in her market, has had a “tremendous influence” on the success of her company.

Is a Career in Real Estate Right For You?

Are you thinking of starting a new career or a side business to supplement your income? It’s possible that you’re considering investing in real estate. After all, each month, around 17,000 people in the United States alone Google “how to become a real estate agent.” And those that make the leap become part of the estimated 2 million active real estate licensees in the United States. When compared to other professions with comparable income possibilities, becoming a real estate agent or broker is quite straightforward.

Nonetheless, establishing a thriving real estate profession takes more effort than many individuals anticipate.

Key Takeaways

  • Working as a real estate agent or broker may be both personally enjoyable and financially lucrative, but it is not without its challenges. A profession in real estate requires soliciting business, advertising oneself, monitoring leads, dealing with difficult paperwork, delivering excellent customer service, and a slew of other responsibilities. Most real estate brokers are compensated on a commission-only basis, which means that they may have to work without receiving a payment at times.

Job Outlook for Real Estate Agents and Brokers

Real estate agents and brokers assist customers in the purchase, sale, and rental of real estate. Jobs for real estate agents and brokers are expected to grow by 2 percent between 2019 and 2029, according to the Bureau of Labor Statistics (BLS), which is less than the average growth rate of 4 percent for all occupations. But the Bureau of Labor Statistics (BLS) states that “Demand for these professionals will persist since consumers turn to real estate brokers and sales agents when shopping for a house, such as when purchasing a larger home or relocating for employment.”

Pros and cons of selling real estate

Some of the advantages may be the main reasons why someone decides to go into the real estate business. You may typically work from home and choose your own hours, allowing you to be your own boss. Selling real estate offers the possibility of earning big commissions, and for those who like selling and meeting new people, it may be a rewarding way to spend your working day. Selling real estate for a livelihood is a demanding profession. You must be well-organized in order to keep track of legal papers, meetings, and all of the chores that are divided into different lists of activities.

It is impossible to gain money until you sell your products.

Real estate agent duties

A real estate agent’s day might be filled with a number of jobs and responsibilities, some of which are related to paperwork and forms and others which need interpersonal skills. The following is a sample of some of the responsibilities that a real estate agent can be expected to perform on a typical day:

  • Real estate paperwork, such as agreements and leasing records, should be kept on file. Schedule appointments, showings, and open homes
  • And Organize and disseminate advertising materials such as flyers and newsletters
  • And Budgets for each month, quarter, and year should be created. Create marketing strategies for real estate listings. Client databases are created and expanded upon. In order to generate comparative market analysis (CMA) reports, active, pending, and sold listings must be researched. Websites and social media profiles should be updated.

How to Become a Real Estate Agent

Because there is no national real estate license, you will be required to fulfill the specific licensing requirements of your state.

For further information, visit the website of your state’s real estate regulatory office, or consult the Association of Real Estate License Law Officials’ database of regulatory agencies for more information (ARELLO). Generally speaking, the following are the processes to become a real estate agent:

  1. Participate in a prelicensing course
  2. Sit for (and pass) the licensing examination Make sure your real estate license is active. Become a member of a real estate brokerage

Real estate agents are always employed under the supervision of a certified real estate brokerage firm. Finally, you may like to pursue a career as an independent broker, which will include the completion of extra educational and experience criteria. You will be able to work independently after obtaining your broker license, as well as recruit sales representatives to work for you. Obtaining your real estate agent license will typically take you between four and six months in the majority of instances.

In order to get started, you may need to spend anywhere from $1,000 to $3,000 for the license course and exam, as well as for beginning expenditures (such as Multiple Listing Service fees, business cards, sale signs, open house signs, websites, and other marketing materials).

All Realtors are required to pay an annual membership fee and to adhere to the rigorous Code of Ethics established by the National Association of Realtors.

Real Estate Agent Job Duties

It goes without saying that acquiring a license is the easy part. Being a successful real estate agent or broker, and earning a stable income, takes a lot of dedication and hard work. In most circumstances, it necessitates a significant investment of time, effort, and even financial resources.

Administrative Duties

Starting with the basics, becoming a sales agent or broker entails handling a significant amount of administrative work. The accuracy of legal papers is critical, and activities must be coordinated when there are many listings. On any given day, you could be required to do the following:

  • Real estate contracts, agreements, and leasing records must be completed, submitted, and filed
  • Plan and coordinate appointments, showings, open houses, and meetings
  • Create and distribute promotional items such as flyers, newsletters, and other forms of communication
  • Make paper and electronic filing systems for documents, communications and other material, and keep them up to date. Monthly, quarterly, and yearly budgets should be created. Create marketing strategies for real estate listings. Client databases are created and expanded upon. Active, pending, and sold listings are researched, and draft comparative market analysis (CMA) reports are created. Respond to messages, emails, and phone calls as soon as possible Websites and social media profiles should be updated.

An experienced sales agent or broker may have the financial resources to employ an assistant to assist with any or all of the administrative responsibilities listed in this section. When you’re first starting out in the sector, you’ll most likely have to take care of everything yourself. You should think about whether or not you are detail-oriented and competent with paperwork. Do you possess the organizational abilities and motivation necessary to undertake these administrative responsibilities on a regular basis?

Lead Generation

In order to be a successful sales agent or broker, you must first locate clients. After all, there would be no transactions and, thus, no commissions if there were no buyers and sellers to interact with.

When it comes to building relationships and producing leads, one of the most commonly used strategies is the real estate sphere of influence (SOI) approach, which focuses on creating leads through individuals you already know, such as:

  • Family, friends, neighbors, classmates, business associates, and other social ties are all important.

That implies that your day may entail meeting and interacting with a large number of individuals on a regular basis, handing out business cards, exchanging contact information, and putting away contact information in order to build out your SOI. Immediately following your initial encounter, you’ll need to follow up with phone calls or emails or snail mail or text messages in order to ensure that the individuals you meet remember your name in the future. Because almost everyone purchases, sells, or rents real estate at some time in their life, everyone you meet may turn out to be a customer at some point.

Are you willing to promote your company to family, friends, neighbors, and other social contacts in order to generate business?

Working With Real Estate Clients

If you deal with buyers, sellers, or renters, you’ll spend a portion of each day interacting with them on a personal level. It’s also important to remember that it won’t always be during business hours. You might have to give up some of your personal time—time spent with family and friends—in order to achieve your professional goals. Something unexpected may force you to cancel your current plans if it occurs at the eleventh hour. A seller’s agent’s day will include making listing presentations, taking digital images of listings, staging homes to ensure they sell quickly, marketing properties, and conducting open houses.

As part of your responsibilities, you will show the property to prospective purchasers and accompany them to inspections, meetings with loan officers, closings, and any other events where your presence is necessary or requested.

Are you able to keep your excitement and professionalism even while dealing with a difficult or demanding client?

Real Estate Agent Earnings

The vast majority of real estate agents and brokers do not get a salary. As opposed to this, they earn money from commissions, which are often a percentage of the sale price of the property or less frequently, a flat fee. In most cases, commissions are only paid once a transaction has been completed. In the end, this implies that you might work really hard for days, weeks, or even months without receiving a single penny in compensation. It is similar to other commission-based occupations in that it may be either a feast or a famine.


This figure is the average yearly salary for a real estate agent. In the case of brokers of real estate, the number is $57,274.

Of course, if you do manage to consummate a deal, you will most likely not receive the whole commission. This is due to the fact that commissions are often split with the other agents and brokers. As an example, in a normal real estate transaction, the commission may be divided into four categories:

  • Seller’s agent: The agent who obtained the listing from the seller. The broker for whom the listing agent works is referred to as the listing broker. The agent who represents the buyer is referred to as the buyer’s agent. Buying agent’s broker: The broker for whom the buyer’s agent is employed.

Here’s an illustration: Consider the following scenario: a sales agent accepts a listing for a $200,000 property with a 6 percent fee. Assuming that the home sells for the asking amount, the selling agent’s broker and the buyer’s agent broker both receive $6,000, which is half of the $12,000 total compensation. Once this is completed, the brokers share the commissions with their sales agents, for example, 60 percent going to the sales agent and 40 percent going to them. As a result, each sales agent earns $3,600 ($6,000 multiplied by 0.6), while each broker retains $2,400 ($6,000 multiplied by 0.4).

  • Buyer’s agent: $3,600
  • Buyer’s agent broker: $2,400
  • Listing agent: $3,600
  • Listing broker: $2,400
  • Buyer’s agent: $3,600

Do you have the cash reserves to survive for several weeks or months without receiving a salary? Are you OK with a fluctuating income? In spite of the fact that many real estate agents and brokers work part time, the most effective ones are accessible whenever their customers require them, whether it’s during regular business hours, after hours, or on weekends. Are you willing to give up your nights and weekends to help others? Whether or whether you are in a position to devote that much time to your profession is up to you.

The Bottom Line: Should I Become A Real Estate Agent?

In the event that you are fine with these realities—and if you appreciate hard work, are a self-starter, and are intrigued by the prospect of setting your own hours—a career in real estate may be a good fit for you. If you sell enough houses, you may earn enough money to live in a very comfortable manner. Choosing to pursue a career as a real estate agent or broker may be a difficult and financially rewarding decision. Take into consideration that there are several varied and unique options available to everyone interested in working in the business.

Maybe you’d want to deal just with residential homes, or perhaps you’d prefer to work with commercial properties.

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